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masmimm jjjflaaauaajcijjt-i- wjijiffissffiisisssgp f t thotssolay january 31 1932 theacton free press paqb thbjw 3ty iffr flreaa ijurl 0tnr nwskiix by henry oableton pjt enry matthews glared it m savagelyj across hlsdesk at the x blank wall tlie wau had done iflsniing to offend him but it was there and the mere fact of its being there was sufficient henry bit bis lip and knew that he was unreasonable he also knew that if he turned his eyes from the wall he would see terwilliger andthatif toe saw terwllllger his rage would make him look ridiculous and silly heijry was unmistakably angry it was terwilligers fault a jew jnore prifaa donnas around thls office and we never would get anything done ter wllllger had barked out for everybody to hear yes matthews that includes you you principally well what are you going to do about lttienry had snapped back terwllllger did not answer and that really was the final straw of course he was right and that was the rub in the whole afair henry knew that if he toad been put in charge of the copy room instead of teirwfinger tie would uiil he hae done the fijnme thlng- mlght have thought of something more caustic to say th other man was a dull sort rather thdck4waded and whol ly unimaginative henry never had stop ped wondering why terwilllnger had been given the job and his amazement was increased by the fact that he had rather expected it for himself all tbisen his mind as henry glared at the perfectly innocent wall an the other side of his desk there m some things a fellow doesnt have to do he grumbled to himsejf and im not going to take orders from him the other copywriters glanced at henry chuckled a little to themselves one and for godness sake do a prince of wiles from tbat high horse of yours the boss will be deceni about ityou know- henry nodded absently all right but it no use you know tbtwilllger the sentence was unfinished as he went into- the private office mr mrtoriiioked up from his jeork arid studied henrysfar a long moment betore- he spoke tjemperament he asked r temper terwilliger said henry oh well sit down i want to talk to you understand im not going to interfere terwilliger is in charge of the copy room and his decisions are flral this mater is between you and him on the other hand you are valu able to the agency you know our busi ness and our clients and you can de- lher the kind of tafork we want mo not want to see iyou go but if you wont abide by the rules well you see how it is every office has rules and the car dinal one is obedience to the- man- in charge in t case th man to t ncwjconditlons he tookterwllligorb orders when he knew that left to him- beli ihe could achieve better results time and again henry was tempted to resign but the word qutttecjang in his ears and he kept toggedljl atnms work as he viewed the copy roonv dispas sionately he saw that betterresults gen erallyspeaking had been obtained for the others ust as they had followed his led in ignoring rules and authority fol lowed him now in his respectful attitude toward the department head terwllllger surveyed the whole aspect vitn smug satisfaction and took th whole credit for himself poor fish thought henry he thinks hes good but the stuff this office tarhs out is terrible no imagination no orig inality just quantity bto found it hard realizing the tate of affairs to keep up the enthusiasm so essential to ceatlve work- and yet ajiew account never came into the office but that he was thrilled by it he was excltedwhen the order came through fpr the national corrugated soap campaign corrugated soap was a new produat to be announc ed for ibe first time through adyertise- mhitegrlgmalng tn the morton agency and to write the matter for it would be a big feather in the cap of any ambi tious young copy writer it meantpages in the leading magazines pages in thj principal newspapers billboards handbills and stunts it was a big con tract if henry thrilled when the contract came to the morton agency bringing business and greater opportunity the thrilled still more when tejtfihiger bearing a sheaf or 7ettersancr notes ca t hi d h s the- boss slats tmary by ross parqtjhar friday went to a party ofthe yunger set tonlte and sum of the kids wanted to play postoffice so we did and elsy called me in for a sent st at 1st i was klnda afrade on acct they say that kisses has got wllllnger he may be wrong but if he is wrong that is my business a not yours to flnotlfout you seem to know all about this af fair weve talked it over then theresnothing for me to say i think my work has been satisfactory up to standard possibly improving yes your work is all rlghti and if you were the only copywriter in the agency there wouldbe no difficulty but you arent the only one to consider we must have rules for the group and when onpnrim ignores the rules he tears down the morale of the office li is- particu larly essential that the office be under and went on with their work theyja central authority jfow you have fail- recognized the symptoms and those who m liked henry called his outbursts by such names as temperament and artistic impulse others less tolerant mutter ed temper or egotism or conceit both were right the difference was larg- ly in thle point of view henry was brilliant imaginative and original in the three years he hsd been with the morton advertising agehesy he had orig inated more advertising slogans and laid out more successful campaigns than any other man on the staff nevertheless he was thebane of terwilllgers exist ence he would come to the office a habitual half hour late and then sit on the sdge of terwilllgers desk until he had related all the events tf the even ing before he might come back after lunch then again he might not hes good terwilllnger would tell llewellyn morton president of the ag ency hte great when he works and ed to recognize that and you have been unfair to terwilliger i rhink you should ape loglze to him and go back to work i have nothing to say to terwhugerr nothing at all yfery well but dont be hasty take a few days tothink it over if you like and well hold the matter open thank you said henry that cer tainly is fair en leaving the ofice then tie got into hl roadster and orove out into the coun try the motor purred smoothly and poverfully andf the tires ripped softly over the pavement the cool air sung intoxicatlngly in his ears it jras quiet md peaceful and he always had been able to think most clearly while at the wheel of his car often although ter williger never iskfbtown it he hadgone out in the afternoon mowing on es pecially perplexing morning to think out an advertising campaign or to study out hedoes more than anybody but ruins i some slogan that would be remembered the dlsclplineof the office every other ccpywriter thinks he can act just like matthews and it wont do mr morton however likedhenry and hl work heh settle down after awhile he predicted henry to make matters worse for ter- willlngerknew mr morton sent hence he said what are you going to do about it knowing that terwilliger would have no answer this particular morning his anger ef fectually dispelled any inclination for work that henry mlgntftgvehga aid it wa cha leave his wbrk at such a time without sijjngs word he put on his hat and coat and started for the door terwilllgei whirled- in his swivel chair where are you going out ithat consolidated motors copy isnt irr well i want it give it to you tomorrow henry was very cool i want it today i said tomorrow henry was firm listei said terwilllnger in a voice meant to be hard im in charge of this office and i want that copy to day you enow what you can do henry said quietly certain that terwlllinger could and would do exactly nothing terwllllger hesitated his fingers gripped the edge of the desk and his fare paled yes i know he said slow ly as though measuring his words i know what i can do and im going to do it if you leave now you neednt come back the cashier will give you the weeks salary henry stood frozen as though stunned by the unexpectedness of it he flush ed then paled finally he laughed ner vously think yoii can make it stick he asked derisively i know i can very well henry turned on his heel and went out terwllllger laughed as the door closed ouess i showed him he boasted to the staff and was surprised when no ov replied henry had his faults of course but the staff llkjjd him and did not want to sec him go usually he was happy and merry and for the sake of his friendship they were willing to for give the biting sarcasm that followed an outburst of temperament or of temper at the cashlcrscjtgohenry stepped to demand his salary fired canned kicked out in the street he explained lightly its a cold cold world the cashier was incredulous land went now his fthpugmf wra jn a turmoil that hecnuid not dispel suddenly ige laughed and although there was no one to hear began talking aloud i only got what i asked tor h mused and chuckled as he found himself thinking half admiringly of ter wllllger x told him what he could do and he did it he sobered he found hlmsef think ing that he would like to go back to finish the consolidated motore copy and wishing that he could he had somesplendldideas forit butrapotogize to terwiillgft w fwvf tl other would never forget it since the apology would imply a pledge of obedi ence forever afterward terwllllger would oiways have the advantage over him still terwilliger as mr morton had said had done only what he was em- plojed to do henry tried to reason it out that way to envision the copy room heid as a cog in a machine forced by otner cogs xnd im the wrench they tell about being thrown into the works he said aloud to himself childish too running out of a job just because i cint have my own wa that brought him back to reality and left the imaginary worldbehlnd in an other moment henry turned his car around and was driving back toward the city he went to the office and straight to terwilllgers desk got an tdea for tlrat- corsolidated motors stuff he said ill ghe it to you in an hpur ttrwilhger said nothing jwhithorha considered the return a sufficient apolo gy and promise good bohavior henry did not know he was elated for while he hid resolved to swallow his pride the medicine he had determined to take was nothing that children or anybo e would cry for ii considerably less than the promised hpur the consolidated motors copy was fin shed and turned in henry did not stop he searched for more work and found it he did everything he could th nk of including putting his desk in order until five oclock and the next morning he reported at eightthirty in stead of nine or later for the first time in six months he was back from lunch t time and worked all the afternoon two months went by in which henry studiously observed every rule of the of fice many of them he thought were slll5 many more he reflected were de signed by terwllllger merely for the dii- ls the material on corrugated soap sketch a campaign of six months and do the first months stuff in detail ive gone over it and i want you to stress its purity its delicacy its fineness and its odor 1 mean its bouquet but youve i mean you re are you running this office ter williger inquired sharply jtor i- onlyoh ali rigfit just as yorfsay henry saw that to explain his own ideas woulitbe useless worse than useless it might mean that some body else would get the assignment he said no more but spent the rest of the day studying the reports of chemists and analysts and the claims of the inventor fjte went into his planstor manufacture and the details for marketing the pro duct by the way said terwilliger that night i want this job finished a week frota today a week henry gasped knowing that such a task would be all but impossible oh vevy well he was determined to keep his peace with terwilliger at no matter what the cost the next day he drove to the corrti gated soap labratorieg and spent hours in conference with chemical engineers with the assistants who had made the tests with the executive with the sales men with the inventor before night came he knew more about corrugated soap than any other one man in the world except possibly the manufacturer although it was late he did not- stop work back at his desk he toiled until nearly morning on preliminary sketches on irtrtaictlons to the art department on the thousand and one things incidental to laying out an advertisement campaign when he went home he had verytklng ready for filling in the vast amount of detail and the next day he was pre- paredtobegln writing and write he did for ten hours at a stretch not until that was finished did he leave his type writer except for a brief half hour for lunch terwilliger looked at him approving ly ill make an ad man of him yet he told himself with a glow of satisfac- hon allhe needed was to ibe shown iu wire- fra- they are wfrse thingsjhen jerms saterday- they was ott o m o b e e 1 acksident here to day and a man wasrkilled and his wife was sent fer and when they wanted to know how she wood adentify him sh sed he has ben navetog a offle mad coff sunday annie prang has dlsslded to put off getting a devorse lntillaffcer the depreshun is over she says she beleeves people shul ought to denie their self of sum of the pleasures of life at this time t mundayma has got a hew party diess and she says she dussent think pa will like it a tall but then sae kaoes she cant please evry body soshe is a going to keep it enny ways teusday joe blunt was let out of jaii today witch he was in becuz he was a bootlegger he sed he got a bad brake becuz h wa locked up be the bars under day lite saveing time and was leffout under regaler standard time wensday in the fiziology class the teecher ast jake whut was themeanlng of the wird forehand jake sed it mi when you dont have no lncume to speak of and ect thlrsday and emmy says that times hove changed agratedeelsence she wa3 a yung ladle she days when a girl holds q feuas hand you dont no weather she is in love with him or weather she is skalrt of him the lfthy or the bear bears says sir hiram s marim in my life do not make safe pets if youstep on a dogs foot the dog has brains elough to know that it is an ac- claent and actually expects you to pet and pity him for your blunder which no doubt you will do but- if you step on a bears foot the bear will not sijop to reason hq will retaliate by taking aboutta pound of steak out of the calf jerms in them of your leg r but now i beleave- j my uncle hiram stevens after whom i was named captured a small cub and bicught it up as a pet tt wpuld eat almost anything and about as much of it as a pig so it soon attainedcpnslder- ablc size and had very peculiar ways of shewing its effection at that tune my uncle was paying his respects to the young lady who afterward became his wife and she objected very strongly to the bear the next sunday night therefore my uncle locked the bear se- cuely in the woodahed but he had not been very long with his ladylove when the front door was burst in and the beai rushed- in and janded in his lap that brought matters to a crisis the young lady delivered her ultimatum he must either break off the engagement or kill the bear and bo the interesting pet was sacrificed on the altar of cupid tho nexl day no fooijnl- a stranger applied- at the police sta tion for lodging land when asked his name replied that it wos smith give w youc real home he was ordered x well said the ajdjjnt put me down as william shakespeare thate better the officer told him ti ou cant muff me with thai smith stuff r v time too limited bill hod had a nasty fall from the scaffolding at work and his pals flocked around they were curious to know- what the sensation was like with some imag ination he described all hetiaa felt but what i wants to know sold alf is whether its true that all your sins flash before you pid yours talk sense saldtpill i fell 30 feet not 30 miles 1 o 1 j cadesky optometrist will visit acton on sxv monday february 1 anyorut suffering fromeyestralaf defective vision or headache should not mlssfche opportunity of consulting this eyesight specialist appointments may be mode with mr a t brown druggist consultation free office hoom 9 a m tin 4 p m persian balm the one requisite for the dainty woman delightful to use leaves no stickiness swiftly absorbed by the tissues delicately fragrant im parts a velvety loneliness to the com plexion tones up the skin soothes ard banishes all unpleasant roughness or chafing caused by wind and other weather conditions makes hands soft and white creates an elusive essen- tiallj feminine charm persian balm is indispensable to women pf refinement the power of books the silent influence of books is a mighty power in the worlds and there is a joy in reading them known only to those who read with desire and enthusi asm silent passive and noiseless though they be they yet set in action countless multitudes and change the order of nations giles mm henry looked at terwilliger and ground his teeth conceited boob he thought thinks because he s boss that jhe knowsalljboutadvortlslng by the middle of the third day henry hpd finished the job according to ter- ulistrs orders true he had spent little in sleep and had stopped only momen tarily for food but he had the work done he said nothing to terwllllger the bjss had asked for it in a week tihat was orders the young copy writer lock ed the copy in mis desk and kept on w telling no one what he was about finally came the day when the copy was deadlined terwilliger asked for it and henry gave it to him 1 boy praised tho boss you re showing the proper spirit now when he had gone over the cpy which embodied every idea he had expressed regarding it he put his approval on it thinking a won derful job hud been accomplished by get ting it done in just that way the copy went to mr mortons of fice then for final approval before betto terwilliger was this your idea ing submitted to the client mr mor spent about fifteen minutes in looking it over and burst into the copy room looking like a human impersonation of a thunder storm who did this he de manded waving the sheaf of papers in id clenched fist its terrible worst job i ever saw the office boy couldn t h ivl made a greater mes of it matthews did it terwilliger said but whit but nothing wheres matthews here snld henry what is it ii came up withj5 smile xjh he s id corrugated soap yes corrugated soap you use soap now und then i take it occasionally admitted henry and youve read soap ads yet you pv of his authority henry said noth- write a scris like this mr morton in never again could llowqllyn morton wa cd the crumpled papers untjlthey th nl him guilty or a baby trick it crnt kledangriry awful terrible wa hard sometimes to conceal his-re- why this stuff might be written about sentment but he managed to do it it any other soap on the market mr morton with an appeal boss hurt tootn know that he was not doing4 i know it the simple statement saw that terwilliger wa3 looking the othei way wellmr morton was impatient you dont like this stuff i judge mr mortons visage became purple do i sound like i liked it he shouted well not exactly shall i do it over henry acted as though he were enjoying himself to the utmost do it over 1 myeyel we have to submit it tomorrow or we lose the con tract jy he opened his rlpslr nnri took out auother roll of papers outwardly identt cal to the ones mr morton held in his still clenched fist see how you like uilfc he suggested a change came slowly over mr morton as he glanced through the flist page the nonskid soap thats corrugat ed he read grea stuff henry my boy how often has the cake eluded your eager grasp how often have you stepped on a slippry slithry sliding bit of soap ontfte bathroom floor now think what a boon it would be if soap didht slip thats the idea henry great tho nonskid soap thats corrugated lt he stopped reading mr morton looked mystified and the happy smile was displaced by a odd expression of bewilderment but why did you keep this hack he asked in a puzzled tone is it ia joke why did you turn in th other and keep this locked in your desk orders replied henry shortly slowly very slowly llewellyn morton seemed to undersfcanl then he turned m wants to see you he said when he came i his best workt he could not under the was chargedjvith meaning tout henry now he concluded terwllllger bowed his head well said mr morton acidly as an advertising man you ought to make a good janitors assistant you might asy 1 11 resign terwilliger interrupted mr morton regarded henry qulzzlc- anv as terwilliger left them any- tiew you took my advice he said after a moment henry nodded and mr moton resumed i hope youve learned th 1 1 while there may ibe as much elec- tilclty in a flash of lightning a power huse is a lot more efficient in this day and age 3 i guess you re right agreed henry mr morton smiled all right i think y mre ready nnw for terwilllgers job there was just one thing that kept you from getting it when dunn died you know and youve overcome that youve he mused over the picture in one of the corrugated ads a cartoon of an obese person slipping on a cake of or- d nary soap youve become nonskid ahvise ajv to jain prosperity by calvin cooldige expresident of the united states when i was a boy in the hills of ver mont 12 miles from the railroad the only merchandise i saw was in the country store but my horizon waswidened by certain publications containing pictures arjh descriptions of things that appealed to youth i read and bought the man who supplied them became rich and lied a great philanthropist he advertised it is essential in the first instance to make good merchandise but that is not enough it is just as essentiahro create a desire for it tliats advertising ay the person or association of persons who can producejthatjojnbina1ljrn olex- cellen and demand is performing a real public service they en the mental horizon and providenew forms of utility and beauty the material benefits pass over into spiritual benefits culture and charity are thejiyproducts a country that is spending 2000- 000000 annually in the production and application of beauty lotions has resources with which to makehhirge purchases of what it concludes it wants the only way for the people to be come acquainted with what they want is through judicious advertising goods not worth- advertising arcnot worth selling advertise regularly in the acjtbn free press r mte i