The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

ip i in season and out of season newspaper s advertising works in all seasons all the time advertisers summer or winter spring or fall people want the news no matter where they go they want the news particularly through their home town newspaper which tells them of the activities at homeand keeps them informed of whats happening among their friends their local business likewise they maintain their interest in the offerings of their favorite home stores v who wish to keep their names before their regular customers even to the extent of maintaining that contact while patrons are away from home can do so through their advertising messages and announcements in their local newspaper good manners newspaper advertising never interrupts obtrudes annoys it gets the voluntary attention of readers who turn to it at their convenience for information that they want and need in order to buy to their own best advantage its time to scrutinize advertising budgets the volume of advertising carried by canadian weekly newspapers con tinues to climb to an alltime high last year showed a substantial gain over the previous year and a gain of more than 100 over the prewar year of 1938 the acton free press phone 600