Halton Hills Newspapers

Georgetown Herald (Georgetown, ON), June 21, 1933, p. 1

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r waite shayanee ouoma linton andrew editor of the leed engund maury tayi 3ofltttimea whet i ttaun to windy talk about matvatlng fplarui i want to at up and retnind the toeaker that raattuta uk ttaply peopla some of the estpcrta ftet enlanajed in foreata and fottaulaa they ought to make it their job to get right through to the people thoaa who bake good are nhortaighted if they look upon their goodd a sold when they have depotited them in the warehouie of wholeaaler or upon the thelvee of a retailer no article id truly aou until it ha readied tha hand of the man or woman who actually intend to uas it the manufacturer in order to ieu the right people the right article at the right price in tha right place at the right time mint not leave hi marketing to the haphaurd channel by which eo many ex cellent commoditie today reach the conaumeir marketing mut ad vance ttep by ttep with making the method employed mutt eq more good at leu coat to informed customer who demand them the modem factor in thin buiineu which alone can aecure the cooperation of distributor can find market can inform cu- tomera and can reduce the coat of the whole operation 1 advertising the united state wa the first country to discover that tell ing unmade easier by the creation of pull from tha customer than by the exclusive use of push from the manufacturer a universal habit one of the effect of the advance of popular education ha been to make the reading of newspaper a universal habft thi in turn has built up the very urge aggregate aate of newspaper today and ha placed at the dlapoeal of advertiser the moat economical prodilcer of pull to far discovered market i say are only people and newspaper advertising i demonstratably the most certain and economical and the simplest method of placing a sales message before the people as an english man i take off my hat to those americans who have led the way in tales publicity we in britain are benefitting by their example we try to get right through to the people rui blibl abas past aaa u bad aba ir u4 tu lo i tba aad lata aats af u4i paal twa aaatba jiar 1 a tar ttotijilaal mai bar la s xaltatoet iifoaaaiaa iw daatb el baa falw baa wallaa laosaara baa uavltid baa baiall kaatf tftea std tern- ta kuutae la aaaks at taark tad kaajla bar aaluae data ta its bml wyiaalilt iajl oarfa kaai bua brabaaa xsd ta baa bar tar ml uu iu jaatsr tamaav ud taaaa aaaf la ua tbal tral aar trial eatabauwd baad 1 vaaa aar taiaaa aia bs wai i uulalaa rraamarua a u bald ha kat airuuir i kid taa awklalarr ai um tkal aal ka tal ar thlitaaj iiii ta h tail timaaar lhuaua taid yimt bar far taakad iii kaaol- haat likoatb tea uk akat i aa tajrattkl tkil bad kaaa iw battwlat t ikalr fauadakla ataall tkt katia- kw tad tkt ft aaul tka atkar dar aba ka ktd caaaauy tabal kar u ikk tiny laauna tljm oka tl ilia lit ua gala wai a tdaj w taaalag- ka ktd bald uti uia kaaa had lilts k laua tti vwrrt lla ikalr ikata tkay taaaa tru kt a al tjaad bad i ti raat tajar it wtaa u kaa 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ariaa oa aaala ika bata kajar tad ika laltahalraa tftfatrk ika qatkaf atvad kla ktad tarklddiaalr tad ralad bat tkt keaskt klai a iliaa m utlaal tka kaaakt kla auk ikltd ta apa taa kal t ratatl uaaa koaru klai vuuaslri i aid aal fort ui ta ikatl inlti aukla tar taaar oa tktt dor- bald tka uual 1 aat uk raa u uk ik talaul katk v at attltd t barraa rat eaat tad kal a 1 tatld aril klai i taaat aikt t waajtw ml hlsstrirsl taksant u ou bul haataa la aka a ika atdaat hliaa la tka rjaiud attlaa aad ra tt aa taaaad af traala klatarioil tndltlaa uaa tkla ta baa troaadad ta ms aada ika uad a oav jtka wla- rkracv u u t tirr la aalak ttadtrts kaaaa la uy arkoat kay tkaaad ta aiajllaa a it tkaaa tx sataau ball tw oadi u uartr tk old scat klaanaa kaaaa ika old klata kaaaa tka kaaa at say kara ika aha af msua akarf akata tka boa tat taa taiirhaa katd tad tk td kaitttana t tk laatanja aara kta fral far raal ftaaaaa kvaaaa aaasad aitk lis faaaaat frag tad rialba lalart tad tk saad o- mil kuta la la kill af tka kaaa x ranraaaattlim la tk aula ktaa ea uaacaa tilt oa twaatl tiiaat b ika kh ad tk ant takiu tiaaal la iwarla ahibllitad la lot tka laariat h tl atak u cktrbala ltd taa mask kill at- dattraitd la uua ai ika ckaaiaalaaa tary ard way k ta ik dauad atalaa frtu calllla cu baaaldaa- dad af raata ika ttaliar aiu atak u ta fahbrlns tariaai tk ttaar akar utfafd atl- varauy i lanuad tl tad c fi alit af haiaiatlaaafr war aatil tl ahlk tar stay kktaaf haalaav baataa itar- ili llli fcsdtttsllr tad tin aad akar taa ttfta uas tataktaa ara tald ta aaka a aaaat sa4 tka tttrrlriar ky k atad sat tketkaa taa taaaa a tka dlaalaa aasrtt a tk triad sadrai tkaaa ta sttiaxy a aataa at kkaat aktak it ill aalf a- iait tt la a aaaaa karaaaat a tsar baata tad tk taaarkaaarkam s uaad kau aha tka sans tk aauaaa rassad tt ta i ktaalaaa asaaa af taataalary baaiad aada tk skklt may at dsafcjcaat kautaa kalaa fa tk falad i i lllll tduakau la aaatk arvica tkaaa aae watt la- audd tad taa ik aad ad tka ua taaiary adala tastsasr stf taoarad rhtikaajl tatda la casta baarai itit wattta taada kaaa kasa faaad ks tk vaatara kakam karaaaa tiaavaaaa tad t tad n kal all daaaa ks tk ukraa daaart af ajnaa ksaaj aa at tk faaa af tka sav la i local advertising has the jump on aovertts- inc that comes from the outside but you mr merchant have to keep that leatj bv rhtoperly urnuastmbthe hometown newspaper columns con- s1stently and with carertjl attention tq the pre- ttn a gum aa a smaa wall driaklad a la af tab ma ua tckll kaak ta day tl s l taravaaaary s atad takad ta wkt ts atald a cktaa ta ka if w ald u fa a tbnaainraaia tt at a raatr taaauas i tafc kttr- k a aotld sat ear t hi a tkaa- taad ratra tttra aad rat w far uau iklak a aaald h tuskl k lt- tafaaua la tat akit ik tautd aid k tlk s tktaiitd rata fra kav wall ttyaay w tald tf a tatld bar lb tty sktat m aa aaaid rid la t tkrws tk tkinill yatta tl ik u tf sflr nat taaaryas aw slaatyaa bad any irifty taaaa ta a tka tdaal tea thrllta jaka uaaat 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