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page 2 the georgetown herajij wednesday eveningr september 7th 1938 the georgetown 41erald phone no 8 j m moobe bitter and ywbusner a weekly newspaper devoted to the best interests or the town of geo and surrounding country including the villages or glen xmiuatna norval ximehobse stewarttown balllnafad and terra ootta issued every wednesday evening at the office on main 8t georgetown sbbbcrxftlok rates 1150 per year in advance united states 60c additional single copies 3c both old and new addresses should be given when change of address is requested ap ratesflegat nbuoes 12o per line for first in sertion 7c per line for each- subsequent insertion readers 8c per line for each insertion if jn black face type 8c per line additional notices qualifying as coming events such as concerts entertainments society p v church ot orgardiiauan meetings etc 8c per line minimum charge25c it so lhe american col- reports of meetings held gladly inserted free in memorlan notices 50c and 10c per line extra for poetry birth marriage and death notices 50c small advertisements one inch or less soc for first insertion and 25c for each subsequent insertion display advertising rates on application although fevery precaution will be takehto avoid error the herald accepts advertising in its columns on the understanding that it will not be liable for airy error in any advertisement published hereunder unless a proof of such advertisement is requested by the advertiser and returned to the herald business office duly signed by the advertiser and with such error or corrections plainly noted in writing thereon and in that case if any error so noted is- hot corrected by the herald its liability shall not exceed such a proportion of the entire cost of such advertisement as the space occupied by the noted error bears to utte whole space occupied by such advertisement the herald does job printing of all kinds the doctor if scribe of heaven duly must record the ways of man at bidding of the lord and everybusy angel doth attend performances of kindly deeds my friend as to and fro amidst the wayward throng you wend a willing way with glad some song of life and hope from an unfalfrlng fount how often after day that takes no count of hours nor labor unions vaunted right in storm or winter or the sultry night when others undisturbed claim sleep and rest coming you answer to the one op- prest yours is the nectar of the gods most rare the cup of heaven seraphs fain might share the privilege to serve your fellow as only mother or physician can in lifes great highway where the crossroads meet guarding the sacred portals on sure feet you stand to give each pilgrim need ed care when souls come into here or go to there lost faith must be restored to health renew to resurrect the beautiful and true with hope and courage to go on again else- all material ministries are vain it surely is your selfish care and thought which many sufferers to health have brought although not comprehending it tts true they nnd again the love of god in you ethel etuwell equal rights about the women smoking theres been great controversy but it all ends in smoke which is perhaps a mercy opinion on the subeot from high authority tor and aga1nst leaves smoking in the majority now picture a great western ranch to which- wevetiated miles and miles of prairie land with waving grain fields weighted withdrawing after dinner replete with prairie chicken the men light up and puff outside and watch the mirage quicken the women sigh and wrangle and bun about the dishes the men sink back in sweet content smokedreams and harvest wishes florence gould mrs angus mcarthur- celebrated her ninetieth birthday at her home sixth line erin township on sunday cr 31st when sixtythree rela tives and friends called to extend fettettattans and spend the afternoon with her mrs mcarthur was the recipient of many beautiful gifts flowers and mes sages of congratulations including a bouquet of ntoety roses from mrs l e huntman of beamsvllle dinner was served when the ti was beautiful with flowers and tha urttfdey cake which was made by her daughter mrs j 6 martin vine- land was complete with ninety effective advertising why consistent advertising per haps this interesting story will prove to be beneficial to merchants who are at present occasional advertisers last year the publisher of a weekly newspaper in a town of 2000 popula tion tried for four months to get a merchant to advertise he called on this merchant a furniture dealer once a week at the end of the 17th week the dealer said all right 111 give you a trial fix me up a page advertise ment and well see if advertising pays the thinking publisher replied it has taken a persistent sales campaign lasting four months consisting of not less than 17 visits to sell you my proposition now you propose to do in one printed talk which will prob ably receive less than five minutes hearing with the average reader what it took me 17 personal talks to do i cannot conscientiously accept your of fer of one page i will accept a trial campaign of 17 smaller ads the merchant saw the logic and sincerity of the publisher he is today a con sistent advertiser the merchant opens his store 52 weeks in the year he hires his sales people for six day in the week his window display is before the passing public every day why should his whole attitude change when it comes to printed publicity why should he fall to understand that newspaper ad vertising is essentially the same as these other sales forces only that its possibilities to bring business are greater when business is bad they quit- advertising some one has said that that is what keeps it bad a grocer did not believe in adver tising he started on a small scale in newspaper advertising as he said because he liked the solicitor and wanted to see if advertising would pay his 12inch space was changed regularly at the end of the first month he could see no result except the monthly statement of 27 he was persuaded to keep on at the end of the second month he was sure of two regular customers who came entirely because of the prices in his sales ads the merchant has not mtssed an issue for five years his ads are timely and forceful the population of any town is constantly undergoing a change the merchant who lets a year or a onth or even a week go by without adver tising disregards the trade newcomers bring a little water each week will grow a plant more quickly than a bucketful splashed on it once a month tha jafliiilliiil joined in community staging mr j d mcarthur sang happy birthday dear auntlertv the program cenaluding with mrs licar- tttnra favorite hymn blest be the tte that jmndt mends and relative were present fioom beamsvllle vlneland ouelpiv creamers stayner toronto acton nd erin despite her declining years mrs mcarthur enjoys wonderful health and is about her home dafly taktng- an active interest in the household duties and is blessed with the use of aa her faculflet advocate father bending admiringly over aby i tnyovhes going- to make mother surplsed andlhurt why bow can you say thatf bather because he can babble so many things that sound wonderful but met canadas huge liquor bill the provincial governments of can ada and the federal government de rive from the liquor business a reven ue of somewhat surprising proportions the latest figures chiefly for the fis cal year 1937 but in the case of the dominion government for 1938 show a net income of 26- 324618 for the provinces and 26086- 320 for the federal government in ad dition apparently to sales tax there is then a governmental revenue from liquor in canada which exceeds 53- 000000 this means of course that the money spent on it by the consumer and including these taxes is finitely greater the provincial sta tistics do not show what the consum er actually pays as they are partially wholesale and partially retail it has been estimated from a study of these however that liquor was consumed in ontario in 1937 to the extent of over 61375000 and in all canada to the extent of over 15825000 these are indeed impressive figures a feature of available statistics is the increase in the drinking of hard liquors such as whiskey which are included under the term spirits nova scotia the gallonage of spirits sold has mcreased in four years from 34981 to 136683 in quebec from 7324 to 975334 in ontario from 832477 to 13044471 in alberta from 67500 to 210000 in british colum bia where statistics do not include gaoonage the value of spirits sold has mcreased from 470000 to 4580000 it will be ssitt that much of this increase is due to better times and to the greater influx of tourists some of it jmdoubtedly- is- but hi ontario at any rate the fact remains t then is an increase to drinking fctaoat the regular population and that the greatly increased consump- ttqp of beer has not reduced the con sumption of spirits assome claimed that it would daily star xt yon aria pleasure in your work youre better off than many a rich silversnutb paid revere artisan or high ratunyri although-examples- sh roader by paul revere were among the first sought otter by collectors his activities in the american revolu tion and his versatility in other fields have somewhat overhadowed his achievements as a silversmith much picturesque information was bothered about patriot paul follow ing longfellows stirring recital of his midnight ride in addition to his craft as silver smith he was one of our first en gravers of copperplate prints uri almost the first american industri alist in the production of copper lector born in boston 1735 dur ing his eightythree years of life his natural facility was so marked that revere the silversmith was sometimes subordinateclto his other accomplishments yet had he dore nothing else but cleye to the trade learned from his hugucnot father he would still be one of the most important american workers in sil- ver in 1754 the same year that chippendale published his book of furniture designs the elder revere died and paul a journeyman at nineteen took over the management of this longestablished shop from then until about 1bo0 when he large ly forsook silvermaking for his cop per manufacturing enterprises paul revere was an active and prolific silversmith from 1774 to 1780 he played his part in the revolution by acting as courier for massachusetts printing paper money for the continental congress repairing spiked cannon abandoned by the british and serv ing as lieutenant colonel of on artil lery regiment then he returned to his original occupation expanding it to include operation of what he termed a hardware shop in it he sold everything from gold jewelry to spectacles and shoe buckles and of course table silver and candle sticks much of this stock in trade was undoubtedly lhe product of his own skill and that of his workmen elephants legs strong are set perpendicularly as to the elephants agility it is pertinent to read the interesting statement of zoologist ernest pro- theroe f z s concerning the ele phants tegs iirorder to support the enormous weight which rests upon them the legs are very stout and are set per pendicularly without that bend in the hinder leg which is found in most animals this pillarlike struc ture is of infinite use when the ani mal climbs or descends steep ac clivities which it can perform with marvelous ease considering its bulkt the elephant is remarkably active it can lie down and regain its feet as easily as a dog it can stand upon its hind feet alone or erect itself upon its forefeet and it can even stand upon its head it cannot trot or gallop but neverthe less can move along at eight miles an hour if needed a ditch seven feet wide would prove a complete bar as the animals maximum stride is only six and a half feet and it cannot jump an inch the statement about the ele phants pace is probably an under statement for hunters would have no need to fear an animal whose speed was limited to eight miles an hour zoologist g m vevers su perintendent of the london zoo says both species of elephants are fast movers over a short distance and a speed of fifteen miles an hour is not uncommonly kept up for a quarter of a mile or so but whereas the african can keep up a speed of ten miles an hour for several hours on end the indian being shorter in the leg and more cumbersome can not maintain a speed of more than six or seven miles an hour esqoesiiig fall fair at georgetown wednesday and thursday i september 28 and 29 r special prizes rivers flowing north the united states geological sur vey bureau says that the red river of the north which forms the boundary between minnesota and north dakota flows north for part of its course the monongahela flows north from west virginia to pennsylvania where it joins with the allegheny to form the ohio riv er the niagara river connecting lake erie and lake ontario the tennessee river where it crosses the west end of the state of tennes see the snake river where it forms the boundary between oregon and idaho john day deschutes and willamette rivers tributaries of the columbia river in oregon the mis souri river in the vicinity of helena mont and a part of the course of the salmon river in idaho all flow north others having courses be tween north and northwest include- the san joaquin and eel rivers in california kootenai river m idaho mouse river in north dakota ken tucky and licking rivers in ken tucky and the newkanawha river in virginia and west virginia coldest spot an earth tfce coldest spot on earth is not at either pole says john theaman in globe magazine its a town in siberia known aa werchojansk here the temperature oftenfalls as low as 80 below zero and has gone as low as 936 thejiatives of this own live in crude wooden huts with windows of thin ice cemented in place by jourlng on water which freezes quickly around the edges walking in- such cold air causes the breath to freeze falling to the ground in a whit powder horses single high stepper by t a blakelock btpj 5 00 single turnout road 1st prize by l e fleck 5 00 partners turnout single by hughes cleaver mp 5 00 best lady driver by alliance paper mill 5 00 best delivery horse in harness 3 00 best general purpose horse on rein by richardsons hardware- 3 00 best and fastest road horse hitched to fourwheel vehicle by col mason 15 00 best agricultural horse on rein 1st by massey harris 500 in goods 2nd by alex hume 200 in goods 5 00 best heavy team on the grounds including heavy draft agricultural and general purpose 1st prize by frost steel wire fence co 12 ft gate valued at 800 2nd prize by lundy fence co 1 lundy sagless gate set valued at 400 3rd by cowle bros city service motor oil valued at 500 8 00 4 00 best spring colt sired by either of bis horses wel- bond or regent to be deducted off 1939 fee prize given by wm brennan 5 00 4 00 3 00 3 00 i 3 00 3 00 2 00 2 00 i cnjl time table nramsrdtlme passenger and mall passenger and mall pa for toronto 16 i 10jm i 841 dtt ul i passenger sunday 11j j going nertfa 843 l gats sevth mall and passenger cattle 3 00 3 00 3 00- best jersey female best registered shorthorn female best holstein female best ayrshire female best group of dairy cows consisting of one mature cow i twoyearold heifer and one yearling hetfer to be sired by a purebred bull special by the t eaton co toronto a silver dish sheffield reproduction valued at 2200 22 00 best calf shown by boy or girl a member of a calf club open to halton and peel counties entry fee 25 cents holstein class twosevenths of prize money donated by holstelnfiieslan association 1st ss00 2nd 400 3rd 300 4th 200 5th 100 6th 100 7th 100 8th 100 jersey andoumsey class 1st 400 2nd 300 3rd 200 4th 100 5th 100 6th 100 7th 100 8th 100 beef breed class 1st 400 2nd 300 3rd 200 4th 100 5th 100 6th 100 7th 100 8th 100 best relstered holstein heifer born since january 15th 1938 exhibitor to be a boy or girl under 15 years and resident of halton county show manship 50 by t l leslie best beef animal 2 years and under by s mills shell service station motor oil 5 gallon 1 best jersey calf male or female by canada bread co tickets 2 00 2 00 2 00 2 00 gray coach lines summer time tabic effective satarday jane 5th vl leave georgetown to toronto a608 am 828 am 1143 ui 218 pm 4j0pm- 6j5 pjn 940 pm a except sundays going west c x935 am 1205 pjn c 1j5q pan b4jk pm 600 pjgi x7s0 pan 1035 pin c connections for owen sound x through to london b dally expect sun and hol standard time tickets and information at w h long 3 00- 7 00 5 00 sheep best pen of fine wool sheep not less than 4 1 male and 3 females by j beaumont 3 00 best pen or long wool sheep not less than 4 1 male and 3 females by olen woollen mills 3 00 best pen of four market rmhw by reeve n a robinson 4 00 3 00 2 00 miscellaneous dressed fowl to be placed in hall by 11 am second day of fair sept 29thr 1 dressed chicken must not weigh less than 54 lbs x i best pair dressed chickens by a e fameu goods 4 00 4 00 4 00 4 00 2 00 valued at 5 00 x 2 best dressed goose by dr f r watson 4 00 x 3 best pair dressed chicken by r n thompson 4 00 4 4 best pair dressed chicken by r carter nerval 4 00 x 5 best dressed chicken by p b harrison 2 00 x 6 best dressed chicken by f c thompson 2 00 x 7 best pair dressed chicken by harry robertson 4 00 x 8 best pen of 4 barred rock pullets 25 chicks for spring delivery 1939 x 9 best pair dressed duck by j mcbean co xlo best pair dressed chicken by mrs preston xll best pair dressed chicken by d salter xl2 best bushel northern spy apples by e harrop xl3 best 5 lbs of butter in 1 lb prints by h c mcclure 3 00 14 best and largest dozen fresh eggs i years sub scription to the canadian champion milton 15 best two apple pies by apple products co glen williams 1 case of apple product 16 best 2 pies 1 apple 1 lemon 1st prize carton st lawrence starch co product 17 best 2 loaves homemade bread 1st prise carton st lawrence starch co products 18 best hand bound sheaf to be bound day of fair 1st prize by m williamson 3 00 19 best bushel of oats open- to boys grain club 2 00 20 best bushel and sheaf of wheat open to members of field crop competition 1st hat valued at 200 2nd shirt valued at 150 3rd pullover valued at 100 by h silver 2 00 1 50 21 best display of grain in sheaf not less than two sheaves sheaves to be not less than 6 inches in diameter 1st goods by carrolls store valued at 300 2nd goods by st lawrence starch co value 60c carton 3 00 27 best lunch suitable for working man on display by st lawrence starch co carton of goods valued 60 23 largest family on grounds at judges stand at 3 jo 1st 20 lb pail of swifts shortening 2nd st law- fence starch co carton of goods x24 best chocolate cake by mrs harry robertson 1 00 25 best display of cut flowers by george keith sc sons seed merchants toronto your choice of either three peony roots our selection or six illy bulbs our selection 28 best bushel of alslke clover seed by morley pettit 2 00 27 best v bushel or red clover 1st by morley pettit 2nd by a h lumb goods 2 00 28 best collection of vegetables 1st family herald and weekly star 2nd a e wright cottage roll 2 00 x29 by j m moore x best loaf homemade bread georgetown herald 1 year 1 50 1 50 150 x best and neatest 1 lb butter georgetown herald 1 year x largest h dosen fresh eggs george heraw 1 year x best bushel table turnips ge herald 1 year x best dressed young goose not less than 12 lbs cash w i by browns bakery geo best ldy driver of automobile rules driver to nark car to drive in lane and follow other instruc tions points to count neatness quietness and time for parking and observance of highway traffic act 1st prise by n h brown bread tickets valued 300 ted 3rd and 4th prises by standard brands ltdu toronto tod prise 100 tender leaf tea bags 3rd 4th and bth prisea btereach of chase sanborn coffee valued at 80c eacll i x31 best dressed chicken by w q marshall 200 t best u bushel timothy fd t pe bm tt 2 00 k x donor gets the article directory lemoy dale kjc m sybil bennsttt bjl ge ontario office gregory theatre bldg mm i kenneth m langdon first mortgage money to loan office main street south phone 88 banet gbaydon lawbence cook barristers ete 465 bay st e fraser raney kjo h edward oook gordon oraydon 333 main st north brampton telephone 791 harold r lawrence ooblaw buudmg brampton telephone 843 f k watson djda mjk georgetown office hours s to 5 except thursday de j e jackson dentist r xkay office hours dally 9 to b evenings 7 to 9 tw geosuxsttoww frank petch auction eke far the cesntfes f pwsl sj prompt service cheltenham 28 r 23 oeorgetowm ctrl post offtcectoeltenham walter t evus ct general insurance carman ftuttitff e tuition in piano organ and theory fttasis at atsttt aa flbjut sat 185 monuments pollock ingham 5ommm to oatar a wtanh gait on a m nielsen imk taw rneue xray dragless itwapist ofllce oyer dom store georgetown 1 b mo m0 pm