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aijsjtjbs the georgetown herald v wednesday evening sept 28 1857 page 6 insurance travel real estate walter tevansco triansle 72512 mill street serving your community for oygr3fl years i fi october 4th october 5th georgetown rall fair surprise see us at georgetown fau fair for ail the latest ill modern machinery and equipment archdekin moloy 1 your international harvester dealers 24 wosfeyan street tr 73640 farm equipment and refrigeration you rii ttt louise x beauty lounge formerly uujcos exclusive harper method specialist in skin and scalp treahmonra personalized hair styling tinting bleaching cold waves facials manicures new store hours 90o am to cvoo pm tuesday to saturday plus tuesday and friday nights umtil 9 pm tr 73651 33 main st s il tells editors role of weekly newspapers needs tamotfisir credit valley q rock i 1 asphalt paving co 7 s0 saj prnll 1 ge 7 motels parking lots driveways tennis courts road work service stations sidewalks concrete curbs if you need any asphalt paving done call triangle 74651 free estimates j w lawr increased efforts u obtain nafr- ionaj advertising and a- special program to inform the public of the power and importance of the weekly newspapers were called for last week at the annual convention of the canadnian weekly newspa pers association some400 weekly newspaper pu blishers their wives families and guests attended the convention held at banff springs hotel district publishers attending in cluded waller biehn of the herald g a dills of the acton free press and milton chaonpion bill cotton of the oakville trafalgar journal and bert smith of the port credit weekly special guests were 16 british ed itors of weekly and provincial daily newspapers on a tour of canada the members of the newspaper soc iety spent the entire time of the convention at banff after attend ing many of the business meetings kenneth brown leader of the bri tish group remarked that your problems in canada arc- identical with those in britain i tht job ahead in his opening address to the convention president william t draayer of wetaskiwin alberta told the delegates that a full scale job confronts them ve have a case for weekly newspapers a strong case he said but we must do more i to bring it to the attention of pot- ential customers we have many i good friends in industrial ranks but the competition for advertising is getting stiffer and will be step- ped up even more in the coming years i ave must develop an effective campaign that will keep the weekly newspaper in a proper perspective for the canadian industrial adver- tiser special committ at mr draaycrs urging a mot ion was passed which calls for the formation of a special committee which will explore advertising and sales techniques which might be used to advantage by the associa- tion the motion calls for the dir- cctors of the association to name the committee at as early a date as is possible j the call for increased advertis- ing and public relations activity by i the weeklies was echoed in the an- j jnual report to membership by i william telfer managing director i and secretary manager of the cwna mr tclfer noted that two small projects undertaken by the association this year may re- sult in an operating deficit it follows the report contin ued that before any new associa tion activities arc taken ways and means of financing must bo consi dered i dr sam wynn of the vorkton enterprise suggested that suppliers i mainly the printing equipment land related companies would be glad to help in the financing of an iadvcrtising campaign i vfc neednt consider that such help would be merely a rift he suggested these suppliers stand to gain substantially as the various weekly newpapers prosper their help could be considered an invest ment rather than a gift other members suggested how ever that the weeklies should stand on their own feet to prove their own aggressive ideas and responsi bility one inexpensive and effective method of weekly promotion was suggested to the meeting local intrett nearly every small town across canada has a local boy who has made good said syd stevens of the shaunavon sask standard perhaps he is on the board of dir ectors in a large corporation or in some other position of authority that man should continue to rec eive complimentary copies of his home town newspaper he will prohably read it himself and the value of the weekly newspaper will be demonstaitcd various methods of advertising the importance of weeklies were suggested recommended media ranged from billboards to full page ads in time newsweek and other national magazines and full- scale advertising in such trade pu blication as the canadian adverti ser the weeklies keep telling their customers about the values of ad vertising suggested one member its tune we did a bit of advertis ing ourselves i can recall we attempted ad vertising and promotion a few years ao with vefry little success said u e barber of ihc chilli1 wack bc progress arc we likely to have any more success this time lively sessions while the ladies were visiting lake louise courtesy of the can adian life off icers associatin on the opening day of the convention the men attended two of the most lively business sessions of the con vention w h cranston of the midland ont free press herald reviewed the recently published abcs of more productive advertising pro duced by the qwima the book gi ves several hundred hints and de monstrations of how to achieve suc cess in advertising copy art and layout copies of the book are to be mai led to all cwna members in the near future and further copies will be available on request second item on the business ses sion agenda was a chalk talk by edmund c arnold editor of lino type mews mr arnold who would rave made a successful profession al comedian if he had not entered the newspaper business kept his audience in rapt attention while he demonstrated better methods of newspaper makeup success of his talk was shown when delegates refused to leave the meeting when his scheduled time was completed mr arnold was kept busy in an impromptu roundtable discussion of his subject bun sessions the following day during the morning bun sessions mr am- 1 old attracted another large crowd as he continued his discourse on the subject the buzz sessions a new feat ure at this years cwna conven tion were intended as a formal approach to the discussions that all editors engage in at the con vention from 12 to 15 delegates joined in each session and the top ics discussed ranged from photo graphy to circulation to ad vert is- tag- l recommendations that work be gin immediately to secure more na- tional election advertising were made on the floor of the general meeting and in the report of the advertising committee this sug gestion was made in view of the im minence of a new federal election mr telfer in his managing direc tors report told of receiving var ied information as to the allocation of advertising funds by the major parties although national head quarters of the parties indicated that allocations would be made through provincial organizations this policy was not strictly adhered to harder work at ail levels was recommended as the only way to receive more advertising during the next election j construction 66 prince charles drive tr 73480 homes industrial requirements oarages x renovations concrete work fe building supplies every building need ho taxes a corporation tax is not a tax on the corporation but is rather a tax on rite customers who buy the goods or services it produces taxes are a cost of doing business they must be in cluded in the price structure along with wages and the cost of raw materials and supplies an increase in corporation taxes or in any o4her taxes isv an increase in costs- which must ultimately be reflec ted p- hence a deaeasein corporation or other taxes would ease the upward pressure on cost amd prices the steel company of canada ltmited montreal gananoque hamilton brantford toronto ontted dr arveeeeef erwefnbw omyanvijmiteo biiwirtiw tr mtt notice to creditors in the estate of florence em ily nowton married woman daceastd all persons having claims ag ainst the estate of florence emily newton late of the town of geor getown in the county of halton married woman who died on or about the 25th day of july 1957 are hereby notified to send particu lars of same to the undersigned on or before the 12th day of october ad 1957 after which date the estate will be distributed with re gard only to the claims of which the undersigned shall then have notice and the undersigned will not be liable to any person of whose claim he shall not then have notic dated at georgetown this 10th day of september aj 1957 james costtgan executor of the estate of florence emily newton by his solicitors dale and bennett georgetown ontario the biggest annual attraction georgetown fall fair sponsored by the esquesing agricultural society 3s8- october 45 midway in full swing friday night also exhibit hall 710 pm admission 25c racing 2 28 and freefor all purse 550 magnificent hall exhibit featurjng ladies work domestic science flowers institute displays school work poultry lawn show grand horse show featuring some of ontarios finest heavy and light horses- outstanding livestock exhibit boys and girls commercial dairy and beef classes 2 watches given for showmanship srjfcbssssassri georgetown brass reed band vince mountford masteroff ceremonies king midway shows 1 r admission 50c 25c children 15c school children with tickets free spemcbr wiuson mrs don lindsay p w cleave trevoruailaiamtt r preament lady ftmmmw ihtawiw sacratary phono tr 7at27 m tujymnmmmwmnmmmmmwnmmmwmumtmmmummwmmmmmmmmmmmmmmmmmmiummmmummmmmmmvmmmmjl 1 iiiimzwiiikammci