Independent & Free Press (Georgetown, ON), 21 Apr 2006, Wheels & Car Care, p. 2

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Spark plugs can provide Xtreme auto performance The average motorist often underestimates the power and importance of a spark plug, even though it is exposed to severe stress. Spark plugs must deliver a high voltage spark within split-second timing, thousands of times per minute, in order to ignite the air/fuel mixture inside a vehicle's engine. This process provides the power a vehicle needs to operate. However, old or worn spark plugs can disrupt this process and diminish the amount of power that is generated. To keep vehicles running their best, motorists should replace spark plugs according to the intervals outlined in their vehicle's owner's manual. For years, "tuners" and savvy do-ityourselfers have been replacing old or worn spark plugs to help restore lost power and improve vehicle performance. Now, the average motorist can experience these benefits, too, with a premium offering from Autolite-- one of the most trusted names in spark plugs. Autolite XP Xtreme Performance Spark Plugs are one of the brand's most technologically advanced spark plugs. With an iridium-enhanced, 0.6 mm finewire design and patented platinum sidewire technology for improved durability (1), these spark plugs provide more focused ignition for better ignitability. "We've provided motorists with more bang for less buck," said Megan Currie, Autolite product manager. "Our Autolite XP Xtreme Performance Spark Plugs deliver optimum performance for great overall value." Currie reminds drivers that, according to CAA, a poorly maintained vehicle engine can increase fuel consumption by up to 50 percent (2). Changing spark plugs in accordance with guidelines outlined in a vehicle's owner manual will not only help drivers see a difference in vehicle performance, but could also help provide savings at the gas pump-- a timely tip given the rising cost of gasoline. Available for most vehicles on the road today, Autolite XP Xtreme Performance Spark Plugs are backed with a five-year limited warranty against defects in materials and/or workmanship. With this kind of assurance, drivers can be confident about using these plugs in their vehicles. So tune in and tune up! For more ignition tips, visit www.autolite.com. 1 See package or website for details: www.autolite.com 2 Source: http://www.caa.ca/mini%20sites/gasprice/tips.html --News Canada

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