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The apple of Apple's eye Georgetown High graduate is the man behind iMuffs-- a wireless headset for iPod users TED BROWN Staff Writer When former Georgetown resident Mark Pundsack graduated with his Master of Business Administration (MBA) degree in France, he decided he was ready to tackle his lifelong goal-- to start his own business. He targeted the world of consumer electronics and was looking to develop something in smaller wireless gadgets-- something the bigger players weren't into yet. He realized that to today's generation, the iPod had become almost as popular as the cell phone, with its ability to store hundreds of music files to play on the go. The only downside some people had found with their iPod was the need to connect wired ear-buds or earphones into it to hear the music. He decided to design and develop a wireless earphone setup, to address that need, and came up with his own invention, a set of headphones, appropriately called iMuffs. While it took some perserverance on Pundsack's part, he has even managed to get Apple Corporation to take notice of his invention as Apple is now marketing iMuffs. With his undergrad degree in computer engineering from the University of Waterloo, following his days at Georgetown District High School, Pundsack was wellequipped to tackle the technical challenges of creating iMuffs. And by calling on some of his MBA colleagues who had already started up their own businesses, he was able to research the business side of the proposal. He moved to San Francisco in 2004 to be close to the industry, and find people to do the work to create the product, as well as manufacture it. "Although it was developed as a wireless headphone for the iPod, I wanted it to do more, taking advantage of the new profile Bluetooth technology of some of Former Georgetown resident Mark Pundsack, who now lives in San Francisco, shows off his set of iMuffs, a wireless product he designed for use with the popular iPod. Pundsack has been successful in having Apple Corporation accept the product for sale in their Apple Stores across the United States. Photo by Ted Brown