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In the November issue of Home Mechanix the editor had a very worthâ€" while perspective on the magazines that cater to the homeowners sector. I try to keep current on both new books and the current crop of magaâ€" zines. The latter have been exciting over the past five years because they are all so healthy as a result of the huge boom in renovation and user friendly products. Here is the editor‘s reply in part. To be perfectly frank there are lots of places to find good oldâ€"fashioned How can a doâ€"itâ€"yourselfer or someone who wants to buy for that person decide what magazine subâ€" scription or book to buy? He was replying to a letter he had received that berated him because this reader felt all of his articles seemed to feature a brand name product. The reader suggested there should be more information on how to build new jigs and gadgets rather than know where to buvy one ready made. These magazines tailored to interests :l’ # 5’ 4« :"@ A _ s . es & 94. M gapese 1| 1| 14 1â€"1 3 '; 6 6 _ us ® l\& ‘ » BE .. <# « we 28 ; T _ m =mmoL___ _z â€" "", e RESIDENT AL REAL ESTATE RELOCATING AN §1H ® ANELL FRANCIS REAL ESTATE to report on new home improvement products and how to use them. ‘"We select products that we believe offer new and better approaches ... save time ... cut waste ... make it easâ€" ier to achieve good results ... last "A good magazine should be more timely and interesting than that. Every issue should have a good reason to come out. Home Mechanix‘ reason is to report on new home improvement products and how to use them. "It‘s good basic information and helpful when you need it. The best place to find comprehensive, general howâ€"to information is between the covers of the dozens of reference books currently in print. "Books, in comparison to magaâ€" zines like ours, have a longer format that enables them to present generic construction and repair techniques logically and in greater detail than the magazine format allows. howâ€"to information: How to fix a faucet; how to rewire a lamp; how to make standard woodworking jigs and the like. ( «sif in 4 2 88 DUNN ST. OAKVILLE 849â€"9800 [3 PR \1 >3 th "I am promising, in writing, that I will refund my entire commission if my clients are not unconditionally satâ€" isfied with my performance," said Mair. "Satisfaction Guaranteed" reflects my confidence and ability to do the best job possible. It is a confirâ€" mation of my genuine commitment to service to my clients. Mair believes that today, more than Ken Mair, a leading residential real estate agent with Sutton Group â€" People & Properties, announced a new real estate program offering, "Satisfaction Guaranteed" returning 100% of his commission, based on the performance of his real estate serâ€" He goes on to explain names brands, quotes prices a1 phone numbers so readers c them. That is a clear statement of the focus his magazine has and I think you could see that when you study the table of contents in any issue. With that focus he gathered a following and serves that readership as long as they remain loyal with their subscriptions. Another excellent magazine that has a different focus is The Family Handyman. I enjoy both magazines but for different reasons. Here is a quote from the editor‘s page in the July/August issue. longer or otherwise value." Mair‘s guarantee The best and most famous column Around the House xplain that he prices and gives offer intrinsic an find For details on Mair‘s "Satisfaction Guaranteed" offer, contact him at Sutton Group â€" People & Properties Inc., (416) 844â€"5000 or Ken‘s 24â€"Hr. Direct Line (416) 257â€"0749. ever, businesses understand that cusâ€" tomer satisfaction is critical in buildâ€" ing a longâ€"term relationship. Today‘s consumer, especially a homebuyer, wants to be treated with kindness and respect. Supporting Mair‘s belief are studâ€" ies which show that 95% of conâ€" sumers who were dissatisfied with the service they received from a profesâ€" sional did not complain. They also did not return to that professional or refer business to them. ‘"Handy Hints has been the No. 1 column for a long time and in October 1990 we began our annual 12â€"page Handy Hints special section." â€" The feature articles in The Family Handyman lean toward large projects that are detailed in both text and illusâ€" tration, e.g. screened porch, two clasâ€" sic picnic tables, installing an outdoor outlet. As I mentioned above, there are a lot of healthy magazines on the marâ€" ket with slightly different focuses that can satisfy every facet of the doâ€"itâ€" yourself market. If you don‘t subâ€" scribe to at least one, you are missing a lot of motivation and help. in this magazine just got twice as big. Handy Hints will now run not one but two complete pages. These hints are great ideas that are sent in by readers on every conceivâ€" able topic, e.g. Make your own paint brush with a clothes peg and a piece of foam carpet padding; easy cutting of thin metal tubing (two hacksaw blades pointing in opposite direcâ€" tions). m D