Oakville Beaver, 20 Jan 1993, p. 44

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® ® O 1 @ Charlwood says the Air Miles"" plan, which started at the beginning of October, is part of a popular merchanâ€" dising program that includes companies such as Holt Renfrew, Safeway, Food City, Bank of Montreal, MasterCard Homebuyers across Canada will be able to earn airline bonus points when they buy their house through a Century 21 Canada Realtor, the company says. ‘"This is the first time any real estate company has been able to offer Air Miles"" and they will only be available through Century 21 franchises," says U. Gary Charlwood, the chairman and CEO of Century 21 Canada. Century 21 offers Air Miles ; € og* . GAIL BIRD 842â€"7000 dryeway GAIL BIRD 842â€"7000. * kler system. Call GAlL BIRD 842â€"7000. S o © 6 6 6 6 6 6 6 6 6 o 6 o o6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 0 6 6 06 06 06 6 6 6 6 6 6 6 6 0 0 6 0 0 0 o o o o l Lawby says Century 21 Canada signed an agreement with Loyalty Management Group, the company manâ€" aging the program, because it wanted Century 21 Canada franchisees to keep ahead of their competition. "It‘s the first and Ford Motor Co. "When you think of what‘s sold by our partners‘ compaâ€" nies, ours is the biggestâ€"ticket item of all." Century 21 Canada C.O.0. Don Lawby agrees. The rate will be three air miles for every $1,000. "We believe that to offer 300 air miles for each $100,000 value spent on a house is a really big motivation." PRIME LOCATION ANDLOT Charlwood says Century 21 Canada realtors will embrace the program because it will give them a significant competitive edge. "The key thing that will happen is that clients of other comâ€" panies are going to go to their brokers and ask, ‘Can I get Air Miles"" when I buy this house?" And the answer‘s going to be: ‘Ah, ah, ah, ...no, that‘s only through Century 21°." "Additionally, we think this is going to be a binder between our salespeople and our clients as it will promote client loyalty, a practice not very prevalent in time big business merchandising has come to the Real Estate industry." Charlwood savs Century 21 Canada HOME OF DISTINCTION GAIL BIRD 842â€"7000 7 842â€"7000 LILLIAN SMITH 842â€"7000 GLEN ABBEY â€" PRIORY COURT Century 21 Real Estate Corporation is the world‘s largest real estate organiâ€" zation and is owned by the Metropolitan Life Insurance Company. Century 21 Real Estate Canada Ltd. is owned jointly by Charlwood Pacific Holdings, Sun Life Assurance of Canada and the Independent Order of Foresters. Charlwood says the Canadian comâ€" pany is solely in the business of supâ€" porting its franchisees and does not own any real estate offices. the industry." Now our clients can "Move Like Alway Before. SOLD SOLD RIVER OAKS â€" MARGOT ST NEW LISTING â€" $224,900 Noi alsiio | LILLIAN SMITH 842â€"7000 LILLIAN SMITH 842â€"7000 Fly Like Never PA wer lev roft W i &

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