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E A panel of 300 leading marketing tnd advertising executives nationwide telected the best new products of 1992. 'l "Aquatred was one of the top vote- etters on the Edison ballots," said V alvin Hodock. Edison Award chair- an. “This innovative tire pmves inno ation is not dead in America." I The Edison Award, Hodock contin- ued. is based on innovation in the mar- etplace. technological leadership, pio ’ een'ng new marketing, sales success, asting product value and impact on society. ssociation has recognized the most ward-winning tire in history with its dison Award. : The Goodyear Aquatred all-season radial tire with an unprecedented seven tngineering, design and marketing twards to its name was honored recent- ty at the AMA's seventh annual black- tie dinner. Goodyear Aquatred wins AMA Edison award _ And so buyers of the automatic (which uses engine power to drive the turyue converter) would not feel sec- ond class on go to the tive-speed, Ford , Goodyear produced its one-mil- ionth Aquatred less than a year after its unch, a significant accomplishment for a new premium replacement auto 'tire sold solely in the United States, according to Barry Robbins, vice presi- ent of marketing. This year, the Aquatred line is xpanding into Asia and Europe and is eing exported to Canada and Latin meriea. ( Until I993, the SHO only came -with a tive-speed transaxle driving the front wheels. The standard Taurus 3.0- htre (on which the SHO engine is -loosely based) produces 140 hp and I160 torques. The SHO pumps out 220 hp and torques - enough twist to turn any of Ford's autoboxes into taiN It has a IO-litre V6, but what a V6. Built for Ford by Yamaha, it has four- valves per cylinder and sequential fuel Injection. But what sets it apart are mo sets of induction tubes. There's a long, thin set for everyday grocery shopping. Then this is a second, thick tnd wide set which open up when you need power. Uooayear s marketing program in 'su; included television advertising hat made the Aquatred appear to rise ut of a puddle of water and vignettes f Aquatred customer testimonials. oupled with news and feature cover- ge by key automotive writers and roadcasters and numerous awards, the ‘tire continued to gain momentum hroughout the year," he concluded. Aquatred's awards include recogni- ion from the Industrial Designers ocrety of America and Popular cience. Popular Mechanics and iscover magazines for engineering d design excellence. For some reason, Ford's hottest four-door sedan gets the least amount of advertising and gets stuck in the back pages of the Taurus sales brochure. And that's a shame because the Taurus SHO takes a back seat to nothing in its class, or several classes above for that matter. price almost by the month. Meanwhile. down at your local Ford shop and usually parked out in the yand. sits the Taurus SHO, now ltinally) in automatic. senses after to make something German, um ly, something Japanese. It's funny when you North America. which hi "We're honored by AMA's recogni- ion," said Robbins. "The awards tquatred has garnered are only sur- assed by the level of acceptance by ’onsumers. I think we struck a respon- ive chord among tire buyers who were poking for previously unattainable wet By JIM ROBINSON Special M Taurus SHO is one of Ford's best kept secrets The \ssibl 3altest? are tion in the tl which had "ll' Ame I has us as small At the s We Jh It Iarketin n 99 two ttin rlC 1mm 'tl t't't N an lust .llld more IBCCIII Marketing nized the most history with its m ttune magazine ; best new prod- .I m E .lde ( and agazme gave ward and later of the top 12 think NONE om I 3rd's hottest least amount stuck in the .turus sales Ill to :neup. as ime the size and ttlt' ish dive tbout ir Ted the ll mean to Its Interior room is North American ample. It came with optional climate control which worked very well even on a record-setting cold day. The only complaint is noisy outside remote mir- rors which really kick up a howl when and the front ends stays glued to the line. Thanks to a much beefier (but surprisingly compliant) suspension, the rear is viceless not stepping out or coming around to great you as can happen in more front-drive cars than I tare to count. The SHO feels substantial yet big, optional 2l5-series tires make it feel like block attached to the road. There was no blind spot I could detect. The SHO is surprisingly fast. ( expects a similarly-sized BMW 7 or Lexus LS4()0 to go quick and m nice noises, but a Taurus! And it is spectacular - no m inspiring - on the road, especii when those second set of runners ol up under full throttle at about 4/ Tm. There's no jolt, more like a s den urge to go forward. Twin fr drive shafts keep torque evenly s so there are no surprises. Turn in ti; tll lawyer them] of mute particularly liked when I took him " a spin. Ht: was thinking Benz/BMW or luxo. Japanese. Nothing wrong with any ol those choices, I said, but why not tiy a SHO, and save yourself twenty grant in the pmcess. " It ll MI ll h fr it llll‘ll . ALUMINUM WHEELS 0 TWO-TONE PAINT . BLACK OUT TRIM 0 REAR-DECK LUGGAGE RACK Hf h THE NEW '93 MAX EDITION TEMPO/TOPAZ WITH AUTOMATIC TRANSMISSION AND AIR CONDITIONING INN One u md mt )liI M )i ()0 Iv n FOR A LIMITED TIME NO CHARGE MAX PACKAGE But that's the thing about the S You just don't think of it as a Tat Going, handling, and stopping (/ on four huge disc brakes) exceet expectations of this heated-up far hauler because of its humble orig If you don't watch out, the SHO h tendency to creep up to I40 kmhe excee kin lirflow HGM'EUF'TH‘Evfi'fiTEVE'EEER'S' GliiiT TFill? I Nn oudible way 0 kmh n reel the sit JPt s heated-up tar its humble orig out, the SHO h ID to I40 kmh e it ll W " SHO IUFUS amilv ll IBS Il In AT PARTICIPATING ONTARIO FORD AND MERCURY DEALERS IS 'en If The bigg the trans allracta mes hind Base price In h the th h md another on the rearvie I my indiscretiOn hadn an alert polietzi. fl wet n of the SHO with five nion I interior is $3 ine is no char; a measly $76 id se us (in , one eye tratfil E1 AIR CONDITIONING Gif POWER BRAKES Ef AM/FM STEREO one 1993 Ford Taurus SHO f l urge and 167. The 0th with the JBL 30.095 n the ve In ol sound system ($6l0), and digital CD player ($739). The big ticket item is Package i85B which gives you power two-way sunroof, keyless entry (with a panic button), and climate control/air conditioning for $l,62l - almost ridiculously cheap. I've driven cars recently where the sunroof alone was a $ 1 .500 option. All options came to $4,203 for a total (after special reductions but including destination and deliver charges) of $34.i24. Is sound sys player ($ Package _ two-way a panic FEATURING: AUTOMATIC TINTED GLASS POWER STEERING 48 d mhs on approved credit Offer ends June 2, 1993. , Oakville, Ontario uu 5E4 that a bargain price or what! As the Yen and Mark become more expensive, what your good old Canadian dollar buys you is a lot more value than it did IO years ago. Proof positive of this is the I993 Ford Taurus SHO, an autobahn stormer if there ever was one, yet with one of the crispest, and still evergreen, shapes ever on a North American vehicle. But don't listen to me, try one like my lawyer friend did, and then decide. Automotive - A7