Oakville Beaver, 9 Jun 1993, p. 35

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b%rr.._.1 u, w.“ 'r' a.” mm u. N ' a; IL}IIL.\LII- than: 'sulu me now omen-u n “nut " L‘otnpan) new rather than cat out. ssllC up ( uru'tttly healthy food chiuces fhiness P, Just one aspect "The company has positioned itself well," tatives about the problems they're havmg. wants McCutcho at my _ tNey 'rr: sen my: on ithtrrugC of TumtT'x program In addttton to aerobic says Riordon. "We've streamlined operations Quality food services are also an Important "We are looking m the future at people hemp 130 hot math " my and IS out! bar scleuturns (Ltswx and wcmht tramtng, she plans health and and there are programs in place to foster contin- priority of the company. Four to tire dollars able to st-rw Ihcmselses to Cthutt: l.t\l(‘t vs: \\ 1th ll)t” thmgm the h p.» ' mm hh A, wcllncv, vsxxtttttx. and hum-x on people's uous Improvement. We've reached milestones will buy employees chicken Cordon Neu. ot N m2" slw L’\[\l.tttt\ Rtpht _ t uxtwncn 1.1” llh Hunt .t\ HM we vmp‘t xcts)ivstrvc_ro..irssrt htmty In Mmh 1m Index the toad they eat, sun In negotiated settlements with unions and we barbecued pork chops For health CUIIM‘IOUX 'rt'tit' tlst-lsr-s mind and Jcl, scle: tuttl\ hut thc tun-h quaint wt 1‘»: f . .1 .tr I ,t'r'. . .' um: and ltcaltlt txxllC\ tor Mtftttth gtttupx have very successful panicipative employee people. there lb the salad bat 'sith 35 dtttcrcnt shc hupcx to ctnd thu, to hot mmlx AN no” " lw ‘t"t'.".:l akit- ', " ". Tt ,lt Fs ', We look out Ixxucx that are Important to pen 'nvolvement." Ford Manager of Public Affairs Jim Hartford at the Oakville F ( Quality food services are also an important priority of the company. Four to five dollars will buy employees chicken cordon bleu, or barbecued pork chops. For health conscious people, there is the salad bar with 35 different "Ihe company is very committed to cus- tomer satisfaction in all aspects of vehicle own ership," says Riondon. Outside his omce is the Customer Assistance Centre. a mom set aside for cus- tomers to come in and talk to service mptesen tatives about the problems they're having. Quality is a major thrust of the company's philosophy and as part of this thrust, employees receive ongoing training. The success is reflect- ed in the Excellence Achievement Award Ford has received. This year, the assembly plant is undergoing the most extensive conversion program in its history. In addition, in a speech to the share- holders on May 18th. James o'Connor, presi- demand chief executive officer discussed the major people conversion taking place. "In a col. laborative effort between Ford, the CAW, and Sheridan College. 3,900 employees will receive a total of 1,265,000 hours of classroom and on- the-job training. That's an average of 324 hours per employee." "We're always planning to expand in the future," says Dan Riordon. manager of corpo- rate services. "The company is a growing com pany that won't stop growing." The Oakville location is the home of Ford's sales, marketing and service operations for all of Canada. As well, there is the assembly plant which is celebrating 40 years of operation this year, the truck plant which was completed in 1958, and the paint plant which opened last year. There are 5,127 salaried and hourly employees in total which includes the corporate omces and the two assembly plants. t Ford, quality is a way of life. Sound Jk like an advertising slogan? Yes, but 5 that's the best way to describe life for Ford employees. Along with valuable benefits and good salaries, employees get an in-house. low, cost titness centre, their own television Sta tion with local and international news, and sub stantial discounts on automobiles. SHELLY SANDERS GREER Special to the Beaver '2)ii' att A LOOK BACK ON FOUR DECADES OF AUTOMOTIVE PRODUCTION IN OAKVILLE, ONTARIO mating a quality working atmosphere "We am looking in the fume at people being able to serve themselves to ensure faster ser- vice," she explains. Right now. cuSIomens can serve themselves salad and deli selections. but she hopes to expand this to hot meals as well. This doesn't sound like a cafeteria... it sounds mom like an upscale restaurant which is exactly the image Sophie McCutcheon. Versa manager at the man] office building. is going for. McCutcheon is an employee of “as: Food Services but she wants closely with Ftrd lo makesurethetoodoNed iswhat theeompany wants. types of vegetables, low sodium soup, and in the next few months. freshly baked bead. All desserts are baked on the premises, fresh veg- etables are used every day, and people can choosefnom 10typesofcoffeeand 12 kindsof tea. Versa manager Sophie Mct fl Iii":," (' S - ',',_s,'i'_'ii?l,,ry,i-,Sl , (iiii5tj'$jgi4 A' ". _ f: t 1llP""""Q,rd' , 'r, , _ ri?) Lie Go , - iits a. ,2“; f J 's. ' I L - _ M tti _ 'i'i)tiii, " i; =_'-- N J ,5 Ue', OAKVILLE . 1953~1993 Shrader Canada Limited and Shrader Malcolm Chemical Warehousing and Distribution Division are pleased to take this opportunity to extend their congratulations to the Ford Motor Company on their 40th Anniversary. As a Q 1 vendor to Ford we value our partnership with your excellent corporation. N control room by Rmem Venom utcheon is in charg KIN." explains Jim Hartford. Ford's manager ol Public Affairs. "Atthestudio in Detroit. it'sjust like a regular newsroom with a professional anchorand an assignment editor. I'm considered the Canadian 'xomspuntienL" This TV news program began six years ago. Senior management were concerned that employ- ees were not being kept up to speed with new (I to very weekday mormng Ford employees E can take a shot! break from their busy schedules to watch the news on one of the 25 television sets found m the corporate oftites in Oakville. But it's not a program any- body outside of the company would ever see. It's aspeciaH%rdttewspmgramsentoutviasateilite By SHELLY SANDERS G REER Special to the Beaver '0opetmethtypeqtlewillchoosetodine herenatherthttrteatout."shesihtrtmdy Mctuchexxtsrrsher'mservingooventg. I20hotrtteatsaayand35sa1adbarseiections Wuh thechanges. she hopes business will incteaseasmmeempktyeesbexmteawamof the high quality ofthe food and service. "the Burial ids: of cafetenas Ls bad, Special-aducakaareahudy offered. but McCutcheonhopesmissesvicewill hem widelyusedinthehmaeasheycanmakethem cheaperthanthosefmmbakesies.0teringis Magmusisimingtlnnumbcrofspe cialfunctionstheyhandie. Anotherchange shehopesto make soon will be take-out setvicesso that employees won't have tostopatthesupermarketonthewayhome afterwmksomeoftheitemsotreredwoukibe bread,letmbeefbumers,andcakes. 1e mn " heCBC. "mama: n} Hf "'"'"ltmtt--ttms" - of -- I! union has been invested originates from Detroit. W overseeing te offices msu ns ram " wan: etw O son akville asse called FCN "qua are used for W’s manager of n Detroit. it's just h a professional r. I'm widened ""'""-r-mre- Iv 'ord n the If S system goneof I'Global employee across Ford se to #"ttmrttrtte Throughout the day, the newscasts will be played again, but Ford employees are the only people who will ever see this information. "We have a descrambler which allows us to receive the signal." says Hartford. "This is important because a lot of highly confidential information is broadcast which the general public should not be able to access." The videotext contains more local informa- tion and Hartford can even update it during the every morning is put a videocassette in the machine. He doesn't even have to turn it on. The satellitesendsoutasignalthatunsthevCRon before the newscast is sent. At 10:00 in the morning, Hartford sends this newscast across Canada. Ford employees can watch a seven minute newscast followed by a IO minute fea- ture. When the program is Finished, the video text, which closely resembles a cable station's screen of written information, resumes. product information and other important automo- tive news. Ford invested in a satellite system for sites across North America and now there are 250 locations in Canada, the US. and Mexico. ThetearetwobasicpartsoHTNthesatellite newscasts. and the video text. One of the first thingsHartftxddoeswhenhecomesintomxk One of the people McCutcheon works close. ly with is Carol Turriff. program manger of the fitness centre. for planning theme days and healthy food choices. Fitness isjust one aspect of Tunifl"s program. In addition to aerobic classes and weight training. she plans health and wellness sessions, and focuses on people's lifestyles which includes the food they eat, sun- seme, and health tvoes for various groups. "We look at issues that are important to peo- To help impmve the atmosphere of both the cafeteria and the dining mom, extensive renova- tions will be taking place this summer. Them will be a new layout, better chairs and hopefully two new barbecues so that next summerthey can hold two barbecues a week. unhealthy food." says Sophie. "We'm trying to improve that image through healthy food and by giving people mote choices." afeteri including LC:iFs 'ai'; $sci7is, _' Tw _ r ' .. . sRe . ts: 'g' A! ".t':, > 'a, il fwx t g 2ak ' [] E fr'," ’ il',' 'ii'aiiiaiiiiiaiaiiia=alilaa2aaMgEMMgggle (l ' 1" . 'ihTih'i'ktA s'r'sT, 'Sr,', 2m t i1iilliilliiitil 35 item sal vote by RizIem ad b, ar. Vane/r1) Wednesday, June "Nobody tells me what to cover," says Hartford. "I'm allowed to use news judgement within a corporate environment. I think this is an outward sign that Ford has changed its corporate culture." One instance Hartford recalls involved charges laid against a dealer who wasn't giving rebates the company had already paid for, so he was defrauding the company as well as the cus- tomers. "l keyed in the story and sent it out on videotext and had three people from dealer rela- tions here right away. I was just dealing with public information, letting people know we were taking action. We would be undermining the legitimacy and credibility of the network if we didn't include this story. day as events change. The major areas covered by this videotext include news headlines, new job appointments, sports. weather and stock news. One very unique feature of FCN is the bal- ance of good and bad news which is presented to viewers. "We do have bad news which took a bit of adjustment by upper management," says Hartford. "but they have since understood that if the news doesn't give a balance, people won't watch it." The new paint operation is doing very well with the number of vehicles serviced increasing all the time. Right now, it's handling 60jobs an hour and when it's working at full capacity, it will be handling 75 an hour. Walk On Day is another big event with Ford employees divided into two teams who corn- pete to get the most people out for the walk. m the past, there has been l00% participation and every year, upper management are involved. Since space is a premium in the corporate building, Turriff doesn't foresee any physical changes in the future. 'The focus will be more on lifestyle as well as fitness to increase peo- ple's awareness," she says. "We buy into the active living philosophy where anything is bet- ter than nothing." As the longest-established automobile corn- pany in Canada, Ford has managed to once again do well in poor economic times. m 1992, Ford of Canada increased its total vehicle mar- ket share from l9.3 to 19.6%. Furthermore, they had the best-selling vehicles in six seg- ments of the Canadian market and seven vehi- cles in the top ten car and truck nameplates. Fitweek is a busy time for Turriff and the majority of Ford employees. The starting event was sneaker day where everyone had to have sneakers on. Vice Presidents acting as Sneaker Police cruised the building dressed in police garb and served citations to people without ' sneakers. At lunch time, legal counsel dressed in their robes tried these violators in a mock court session. The fitness component is still a very impor- tant aspect of the centre and there is fairly new equipment including stair climbers, exercise bikes, a universal system and free weights. There are also fitness classes available at lunchtime and two nights a week. ple in the building," says Turriff. These include nutrition and stress sessions, humor presenta- tion, women's health issues, and balancing work and home. "Unless you look at the whole person. you miss their general well-being." " 99, Oakvllle Beaver - F9 \N \N: si5i " i WK " , ~\~ WrMW'ct

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