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_ BUSINESS "Responsible care is in the hands of the owner," says Forder, the owner of two Labrador Retrievers (not to mention parrots, fish and a rabbit.) "I was quite concerned about my own dogs riding around. Most people don‘t think about it and don‘t realize there are pet seatbelts available." _Forder‘s unease is justified. There have been untold cases of dogs perishing ... in specializes in pet seatbelt and pickup truck restraint systems that greatly reduce the risk of death or injury to all passengers whether they have two legs or four. After all, in the event of a crash an unsecured animal could inflict t re m e n d o us damage. Any responsible parent wouldn‘t think twice about buckling their children upâ€" before heading off in the car. The same, however, can‘t be said for all dog owners. > If â€"Pet Safety Concepts has any say in the matter, it most definitely will. Coâ€"owned by Oakville‘s Lorne Forder, the new m a i 1â€" o rder By HOWARD MOZEL Oakville Beaver Staff Car restraint system aimed at pets Lorne Forder and pet restraint: a ready market | THE 0/ There are other pet restraints currently available but Forder finds these unsuitable because of design flaws and inferior materials. Through a trade magazine he discovered a "serious seatbelt" offered by an American _ firm called Pet Affairs that features an a d j us t a b l e restraining strap which fastens directly into the existing seatbelt accidents and even causing them when they leap onto drivers‘ laps. While no statistics are available for Canada, the National â€" Safety Council reports that there are between three and five million autoâ€"related pet fatalities each year in the United States. The toll on human life is equally significant. Also in the U.S., the SPCA reports 100,000 pets die every year while riding in trucks after being thrown from the rear or strangled by conventio n al leashes. transporting dogs that way I also have a safety restraint system for that purpose," said Forder, who has been using â€"the product for two years. "While I don‘t "It‘s very controllable. _ It allows the dog to stand, sit, lie down; all the comfortable positions a dog would ordinarily be in," said Forder, who can hook up his pet in three seconds. Since this fastens into _ a harness â€" not a collar â€" the brunt of an _ impact _ is absorbed by the strongest part of a buckle of a car. * Spectacular solarium 36‘x16‘ with triple windows heat absorbing glass Bper evel blinds (3 motor driven) * Absolutel gorgeous * Private lo * Modem kitchen *« Modemn lighting wiring * Water conditioner w/dninking water * High efficiency fumace ($660 per year) OPEN HOUSE SUNDAY 2â€"4 p.m. 308 SOUTHVIEW RD. $229,000 Come and see. You‘ll love it!! dog, the chest. Forder was impressed by the product and suggested a couple of modifications. These have been incorporated and the relationship between Pet Safety Concepts and Pet Affairs has blossomed. On May 1, Forder inked a deal for.â€" ~the exclusive rights to Canada. Well aware of the way _ most Manulife Bank of Canada Where Sarvice is l Personal Advantage Business Accounts (PAYING DAILY INTEREST) Oakville Town Centre II "This is the type of product that doesn‘t sell itself. You have to sell it," said Forder, whose company is strictly mail order at the Negotiations are now underway to crack the mass retail market. people think about pet safety, Forder is now "blitzing it from all ends" to create awareness about his system. (See ‘System‘ page 17) ROCERY STORES 00. in ie Oakville Place... Trafalgar Village Concept Galleries CNtral BaDtiSt.. ........ se Grace Lutheran...... Oakville Resurrection. 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