Oakville Beaver, 28 Jul 1993, p. 12

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-‘ "We're doing a similar tourism study for 1-1992, and I expect a significant change in the figures," said Banks. “The easy living days of ; lhe 1980s are over. " 3 Banks does however expect an increase in : tourism this year over 1992. "We can attribute C some of it to the weather - we had 17 week.. rends of rain last summer - but there was less . travel last year because of the recession. This Banks, hired as Halton's tourism co-ordi- hator in the fall of 1987, noted that the fmam Lcial impact of tourism in the region during the :mid-1980s was $166 million annually, gener- ated from 4.4 million visitors, according to a 1988 study on the benefits of tourism for accommodation, restaurants, retail, transporta- tion and attractions. , "Our overall occupancy rate is running at about 65%, which is pretty high. Toronto West (an area encompassing Etobicoke and Mississauga) has a 53% occupancy rate." Tourism is big business in Halton. In 1991, the most recent year for which figures are available, room sales totalled some $19.7 mil.. lion, says Pam Banks, tourism co-ordinator for Halton. "We had a total of about 243,000 guests staying in commercial lodgings that year. . Planning ll day trip? . . . A bike ride and potluck picnic lunch in the park? . . . Does a hike along the Bruce Trail appeal to you? You could say. when it comes to tourism, ’Halton has it all - everything from Bronte Creek Provincial Park with its 1.6-acre pool, Victorian farmhouse, and year-round recre- ational activities, to museums, the Bruce Trail and a winery, Culotta Wines of Oakville. By WlLMA BLOKHUIS Focus Editor Promotion Of day trips bolsters Halton T0uris'iii' 12 8.yyttwa!itmitryla.idiiiaA'cam1es'm 1(i.ititqt,ltasiazryi Mexiantik9m mica kotrsidtsonioiidlarxi. mlmcmpu (lll2fii4f4ll/llllllX CORRECNON: Please be advised that the (tegg I 105 BIrcthew Ave. appears with an Incorrect photo on Pg. l3 of today's Real Estate tion. The correct photos appear below. L N _ m , f Cr" 3 :' _ ' _ _ h' \x;\ _',i 1:. eits "%,Ns"' f1 Reliable, supervised Jay care WE. Hm Overm Monthly home Inspections Sate. comfortable envlro, Stimulating daily progran Trained. professional Prowde MATE EAST LOCKTION CUSTOM RENOVATION and, we welcome full or part-time care for children from 6 weeks of age! "i7J'k'ia'j'i"'i" For Information Call: 823-0307 mom mum mm) $649.01!) M’make Wee 39:93,; Thanks T t sales Two of the most popular pamphlets, both stemming from a demand for this information, list golf courses and pick-your-own farms. Golf Courses in Halton Region lists 18 places to play golf, and Farm Fresh Produce and 'Tour Halton,' a small colorful 32-page booklet highlighting attractions in each of the region's four municipalities, with maps and listings of popular events, is published annu- ally by Tourism Halton. It serves as the only single publication promoting all aspects of its tourism. About 100,000 copies of this publi- cation are distributed to hotels, attractions, local businestes, and at nine tradeshows that promote tourism. Halton Tourism information is also avail able on the Oakville Beaver's Phone Alone 845-5585. Box. 5587. Banks has developed a three-way approach to promoting day trips in Halton through the promotion of special events, publishing monthly summaries of events, and hpdating the Special Events hotline every week. Call 825-6300 and follow instructions. Pamphlets on everything from museums and parks to local attractions and historic sites are circulated locally and the Toronto area, the source for many tourists "looking for places within a two-hour radius and family outings. Day trips are seen as being practical." Banks has developed a three-way approach to promoting day trips in Halton through the promotion of special events, publishing rec the ple B, Vt tr's weNe nohcet 'eation, leisure and travel, but instc traditional week-long holiday, more are going on day trips. We're promotimz day trips to the 0 ed PAMPHLETS AND HOTLINES million in 1993 b You Aner it home in your neighbourhood Income tax receipts supp; JW6 " nt CHRIS WOPHER INVIDIATA m an I 105 Birchview Ave Oakville, " ME Ontario Banks explained the study which resulted in the creation of her present position with Halton Tourism found that Halton could bene- fit economically from promoting its local attractions. "We're located between Toronto and Niagara Falls, two major tourist centres drawing most of Ontario':: international tourists, and by distributing our booklets and flyers into those areas, people are finding rea- sons to stop in Halton." Hence, since the fall of 1987, tourism has increased, the number of promotional pamphlets grows annually, as does the increased emphasis on maintaining the history of such places as Milton, Campbellville and Oakville. among others. Canadian Open on the local economy has never been studied.) This year's Open is Sept. 6th to l2th, drawing the usual array of top international and Canadian golfers to Oakville. goods, jams and preserves. Both pamphlets are published by Halton Tourism, a division of Halton Region Business Development, and contain colorful maps. "The first batch of 8,000 copies of both flyers were snapped up in early June," said Banks. "We produced these flyers because we were getting a lot of requests from people looking where they could pick strawberries and raspberries (and other fruits), and we've had a lot of requests about golf courses. It appears golf is one of the fastest growing recreational pursuits in Halton. The Canadian Open, the premier golf event in Canada, draws some 100,000 visitors to Glen Abbey, generating millions of tourism dollars. (The actual economic benefit of the " with country store )ur-Own ECONOMIC BENEFIT ma ll um I SELF b SERVE BBQ BAR ICE CREAM [ BAR [ling m f , I ' A, " _ x , , "','i ". . . I l [t l - . . - r . _ a _ r . a _ 7 2“.“ A f _ is?“ the price is only $599 LUNCH, $999 DINNER (Fri.-Sun. 1099) BUT BELIEVE IT! 8MB Here 's just a sample of our choices. BAR (Fri.-Sun. 1099) selection of International, Chinese, Mexican choices available at Bamboo Garden. You won't believe your eyes when you read below that DINNER W999 (Er; -an 1n99\ EDIE] You won't believe your eyes when you see the huge oovelties, bak Both pamphle sm, a division 0 Chicken . Fish 0 Egg Rolls 0 Ribs - Rice" q Chicken Balls . Chow Mein . Breaded Shrimp . Beef . Squid . BBQ Pork 0 Wonton %- Egg Drop Soup . Moo Goo Guy _ij,iNlllll 0 Vegetables . Pork 0 Mixed Greens 8" . Egg Foo Young q Pastries . Tacos . French Fries . Pizza 0 Ice Cream I..llil Onion Rings - Shish-Ka-Bobs . Pasta Pi Macaroni . Salad Bar q Fruit Bar q Ham q Roast Beef 0 Chicken Wings "dt um OVER 130 ITEMS” In Oakville, some of the most popular spots are the town's two harbors, Bronte Creek Provincial Park, walking and cycling trails, splash pads in local parks, the local museums - Erchless Estate, Thomas House and Old Oakville Post Office, all at the foot of Navy Street, and more recently, the SportsDome on the North Service Road. Out of town hotspots include the Qntario Agricultural Museum in Milton, Royal Botanical Gardens in Burlington, the parks W; If" a . 3 Tour Halton, published annually by Halton Tourism, is the omcial guide for places to go and things to do. . Wiliéi'im . mum . BURLINGTON only 499% 't = ','i)t7?,1itiiji.,i,lttl,5' RESTAURANT 125 CROSS AVENUE. TRAFALGAR VILLAGE 338-3883 For more information about local, regional and southern Ontario tourism, call the Oakville Chamber of Commerce at 845-6613. Pamphlets are available at both the Chamber office and the Halton Regional Building on Bronte Road north of the QEW, ask for Halton Tourism. The Tourism Information Centre opened in mid-August 1988 when the Chamber moved to its present location. "Previously we were at a Lakeshore location with limited emphasis on tourism. One of the reasons for our move was to have a better public view." "We also promote tourism at trade shows in conjunction with Halton Tourism." TOURISM INFORMATION l "This year, we're 900 visitors ahead of this time last year," said Board, anticipating arf increase in local tourism. "We had 9,400 visi- tors to our centre last year, from the Victoria Day weekend to Labor Day. With 900 more to date, we expect to have at least 2,000 people looking for tourism information. "There's been a definite increase in the number of people staying in this area for day trips." The Chamber of Commerce has a 20- member tourism committee representing small businesses, local artists, the Town and Chamber. The Oakville Visitors Guide, recently published by the Oakville Beaver, has been distributed across Ontario, said Board. Ana. says Karen Board, tourism co-ordina- tor at the Oakville Chamber of Commerce office on Country Squire Lane off Kerr Street near the QEW, "the two most popular events in Oakville are the Waterfront Festival and the Canadian Open." 1 tlt Join Os Soon! \nd ill h Conservation Authority, and villages ampbellvillc, Lowville and Milton. UCENCED UNDER trail rut SALAD BAR TACO BAR the Halton N

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