Oakville Beaver, 8 Sep 1993, p. 33

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“ g\}‘ KLAW4 /'“.4. ’ * % , ',4)’ 2416 Marine x 4 @#*{/ \’ * Bronte [A M 4 °0 For fall ©‘93, the collection for Selina Woman includes groupings in wool double knit, a wool crossweave pattern, wool faille, wool crepe, and dress crepe for evening. Pappano thinks that during the fitness craze of the 80s, women used to say, ‘I won‘t buy clothes because I‘m going to lose weight.‘ But she feels that the larger woman is now more accepting of her size and ready to invest in the same kind of wardrobe a smaller size woman has, "I think now we‘ve come back to reality, where you just go on with your life, no matter what size you are. They still want to look good and they can." What make Selina Woman different from its few designerâ€"driven comâ€" petitors is their approach to fit. The line is based on a special pattern for a size 18, not a regular size 8 made bigger. As Pappano explains, "Just because you gain weight doesn‘t mean your shoulders become football size. You put it on in certain areas of your body, but you don‘t gain it on height or in the length of your arms and legs." "But you‘re getting the same clean styling, color selection, fabric and buttons, all those things that make Selina what it is," says the designer. Selina Woman offers most of the same styles as the regular line with some visual adjustments for the different proportions of a larger woman. "As a society, we‘re so caught up with youth and slimness that we‘ve been ignoring an important customer," says its designer Lucy Pappano. ‘"For some reason, they think that you turn into a buffoon when you gain weight because they offer them the ugliest prints in cheap fabric, bad fit, and bad styling. But there are people who are saying no to that and want alternatives." In 1991, after determining there was a hole in the market for better dresses for the bigger woman, M. Baig began producing â€" Selina Woman â€" a line that runs from size 16 to 26. "The recession is hitting everyâ€" one," says Manguito, "but I do have a regular clientele. Even thqugh they‘re not buving as much as they have in The recession seems to be everyâ€" where, hitting everyone, but there are a few glimmers of hope, like Joia Boutique. In 1992, owner Maria Manguito was able to expand her store from 500 to 1,300 square feet. She stayed on Kerr Street, where she‘s been for the past eight years, but the move meant the addition of children‘s wear, parking at the rear of the store, an office and a stock room. Selina Woman â€" better dresses for bigger women Booking now for fall and winter home fashion shows and fundraisers. Showroom available by appointment. Distinctive handâ€"painted ladies‘ fashions. Unique vests, dresses, tunic tops and coordinates with matching handâ€"crafted jewellery. Call KYOTE KREATIONS at 829â€"1490 Joia serves all European communities furry... Fall is Now! By SHELLY SANDERS GREER Kanms D)men Eouh,«t [mc. Exclusively at Elfie‘s in Oakville Santa Fe designs and more KYOTE KREATIONS Higing summer‘s sunâ€"scorched hair under your hat is not a good lidea. So take a positive 9teéi. 5 DINOS PLACE is offering a free conaitioning treatment with your Tint or Ferm, during & the month of September. 3 Call today for your appointment 844â€"7111. rkville Be ___ of Hair Design Inc. 2320 Royal Windsor Dr. previous years, I am serving them well so they keep coming back. I am very thankful for this repeat business." Although Manguito has been intensely _ involved with the Portuguese community for the 13 years she has lived in Oakville, Joia Boutique serves all European commuâ€" nities. Some of the designers she carâ€" ries include Joseph Ribkoff, Jackie K., Algo and Pantel. Manguito characterâ€" izes the types of clothing she carries as dressy and casual with reasonable prices. A threeâ€"piece suit for the office, for instance, is $169 and a casual outfit would be in the $120 range. Children‘s clothing is also available and prices go from $49 for a ‘4 ‘.~'!> K‘W"t DINOS PLACE Sail into fall with sweaters from. .. 2416 Marine Dr. im serving them Oakville Joia Boutique is Manguito‘s first business. "I like dealing with the pubâ€" lic and I love clothing," she says. Since starting out, she has brought two family members, her daughter and daughterâ€"inâ€"law, on board to help out in the store. Floral fabrics, tapestries and the colors black and red give the clothing in Joia Boutique its distinctive European flavor. Manguito does all her buying at Toronto fashion shows. "Every season, there are major changes in the clothing I carry," says Manguito, "but every week there is something new." ‘"Mature women are the majority of my customers," she explains, "but I do get young people as well." With the current construction on Kerr Street to improve the shopping floral dress for a 12â€"yearâ€"old to $25 for a bright red and green infant sleep ko s PL1T] l ES WHERE BEING 5‘5" AND UNDER CAN BE NOTHING SHORT OF 2 ... .21 AAg 351 Lakeshore Rd. E. (Just E. of Trafaigar Rd.) JONES NEW YORK * ANNE KLEIN II 845â€"5454 ~* â€"»* C .Q \PJL6V OVJ‘ stoWw""" TF. < gi~ °2 Reynolds St. at Lakeshore Rd. E. Oakville Thursday & Friday Till 9 p.m. 844â€"2510 Open Sundays 12â€"4 p.m. )0 LADIES FASHIONS BOUTIQUE w C district, Manguito is looking forward to a good future in Oakville. NEW FALL ARRIVALS! womens & childrens summer wear TRICOVILLE 298 Kerr St Oakville (416) éfi-“t‘zm 50"° Off Summer Sale Up To Â¥ kcog’! TRy N er 333 Lakeshore Rd. E., Oakville * 845â€"3931 Jral"4 LOTS OF SPECIALS! ... Our Carnivale Collection is full of richly coloured prints, â€" glamourous full sleeved blouses and gently flowing fabrics. Big fashion news coming this season 221 Lakeshore Rd. E. Oakvilie. 842â€"3116 F A S H 1 O N A DVA NTAGE ‘t\‘.‘.',‘gv‘c}“‘ all. vednesday Ssophisticated classic styling in 100% wool. Plaid novelty jacket with a soft leg. 100% Hi twist wool pant in garbo camel colour. ILY‘S iptember 8, 1993 â€" Faghion â€" F7 FASHIONS

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