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car challenge. " “Our competitors were expecting a larger car with a V-6 engine." Suzuki explained. "But that is not what our loyal Accord owner wants from Honda We know because we asked them. Our buyer wants performance but not at l994 Honda Accord that A uses sophisticated technolo- gy to deliver both improved fuel economy and better performance, that meets rigorous I997 US. govem- ment safety standards three years ahead of schedule and reflects the eco- nomic realities of the 1990s. will leap to the front of the race to attract Canadis family car buyers. a Honda executive has predicted. "In the 25 years since Honda came to Canada, our success has been based on giving the market what it wanted." Suzuki said. "As we face the next 25 years. we must improve every aspect of our operations without losing sight of what nude us successful. Our new fifth generation Accord will be the first measure of how we meet this The new Accord is not only a dm- matic departure from the styling of the previous models. it is a benchmark from which the company will measure its progress for the next 25 years. Honda Canada Inc. president lsao Suzuki told guests at a preview of the Fifth generation Honda Accord is leap ahead in technology sof k 0930 1988 FORD TAURUS L WAGON aM kms s Loaded loaded lc IDIC‘HOI survooic' , fimsh St 5-speed. power sun roof. AM/FM with cassette, balance of factory w Only 32,000 kms. White finish. Stk S6,995 I91 Wyecroft Rd. beteterID-al and Kerr!! l 987 NISSAN PULSAR tomatic, I wheels outsta tl to re), 'tivy " Automatic, AM/FM stereo cassette, low kms., T-bar roof. outstanding condition. Stk, #008963A. SALE the expense of fuel economy A por- tion of the market may want a V-6 engine, and we will address that mar- ket later. Our buyer wants safety but won't give up the sporty character of Accord to get it. That means Accord will not be larger - but it will be safer. " “In other words," said Suzuki. "our buyer wants an Accord for the Nineties." The 1994 A dimensions tothe nolt (mums Balancmn the seemin stereo s arranty . 'f'616 , (All. THE HONDA norm. 844-9831 cense and taxes are extra leh _,)',,: S10,995 994 Accord has similar ts to the previous makl, but a host of sophisticated tech- 1991 MERCURY SABLE GS I992 HONDA CIVIC Si mm; 1994 Honda Accord Sedan EX-R tory demands of the market has spawned innovations like a new ver- sion of Honda's patented Variable Valve Lift and Electronic Control (VTEC) and a unique harmonic device in the engine intake system to movide both better performance and l n the year 23,012 BC gammy the Traveling h" Ce" Salesman rented the very first wheel for a very low price at Thrifty. Today, Thrifty offers all four wheels at a low rate that's just as historical. cost, full-service nothing new to us SINCE on a weekend rental. FREE FRIDAY l l " Int Renting wheels “It ciftcally created to offer a wit tht on can evt 501 Speers Rd. Oakville 842-2277 " rf cars. with wheels limos Thrifty has been a low today. and rent your wglnmn It Some resm n cal at low prices is ft say )rehistork rental company rt {real service, at madam we invent: at /)12 BC, a aveling ted the c,,bpisf" Thrifty. In company To address growing safety consid- erations, the new Accord features sub- stantial structural changes such as chassis reinforcements, built-in crush zones and side impact protection such improved fuel economy in the Accord EX-R model. rates Otter it as energy absorbing pads embedded into door panels, all without signifi- cant increases in vehicle weight. Manufacturing and design engi- neers have gone to great lengths to reduce unwanted noise, vibration and harshness. The new Accord, the fifth genera- tion design since the car was intro- duced in 1976, will be available in sedan, coupe and wagon versions. The sedan model, in three trim levels (LX, EX and sporty EX-R), will be the first to arrive, followed by a coupe (LX and EX-R). A wagon (EX) will follow by early 1994. Honda Accords sold in Canada will be built in Marysville, Ohio, after an initial start-up period, Suzuki announced. North American research and development teams played a major role in the design and prepara- tion for manufacture of the new cars, while the company has relied heavily on North American suppliers in reach- ing the estimated 82 per cent domestic content of the new Accord.