Oakville Beaver, 20 May 1994, p. 7

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While the engagement between Bell Canada and the Canadian Open was announced last fall, Wednesday‘s press conference â€" at the phone company‘s Bay Street corporate headquarters in Toronto â€" served as the weddine. _ Q Craig Stadler, who had his best year in 1982, winning five events, including the Masters. Paul expects the increased prize money to attract even more name players to an always strong field. ""Word travels fast," he quipped. The initial player confirmations were announced at a Wednesday press conference in Toronto and they include: Q defending champion David Frost, who clinched last year‘s tournament in dramatic fashion, making birdie following a gutsy 225â€"yard fiveâ€"wood over water on the 18th hole to beat Fred Couples by a stroke; Q Greg Norman, who will celeâ€" brate the 10th anniversary of his first Canadian Open championship, a feat he repeated in 1992; Q Richard Zokol, a native of Kitimat, British Columbia who won his first PGA tour open in 1992 at the Greater Milwaukee Open; Q Curtis Strange, a twoâ€"time winner at Glen Abbey, in 1985 and 1987; Defending champion Frost returns to Open Q Nick Price, the PGA tour‘s top money winner in 1993; DON‘T MISS RZ men‘s §# snors DOWNTOWN OAKVILLE 183 Lakeshore Rd. East » §45â€"8911 Fri., May 27 Sat., May 28 SANSBELT® DAYS (Continued from page 1) PITCHâ€"IN CANADA! Trunk Show not one penny more. But only if you buy your button before the $5.00 Festival starts on June 24. After that, Jake will charge you $2 more. Purchase Your $5.00 Preâ€"festival Button at: Royal Bank, Toronto Dominion, CIBC, Bank of Montreal, Hongkong Bank of Canada, Montreal Trust, Manulife of Canada, Twin Oak Credit Union, Cuna of Ontario Credit Union, Chamber of Commerce, Town of Oakyville... While the increased prize money is the most obvious comâ€" mitment, the two new partners were positively boiling over with enthusiasm over their future plans together. The RCGA is already bringing into the partnership a nearly comâ€" pleted $4â€"million facelift of Glen Abbey, the majority of it for an PUD There‘s nothing like being there. _ _ . brestigious Opera Emporium House flflmfiaaifigfiaflfifififi- Specials in effect from Sat., May 21 to Sun., May 29, 1994 OPENING SPECIAL ON _ _ ' SELECTED ITEMS! We carry a unique selection of Afgans Country Gifts! Choose from a wide selection of cards, candles, Located downstairs in the very GRAND OPENING SPECIALS expanded and renovated clubhouse. Bell Canada said it will make full use of its technical expertise to make the experience of watching the Canadian Open even more rewarding for the more than 100,000 spectators that typically attend. The two partners also kicked off a new marketing campaign designed to not only get more Canadians to tune into the national event, but to get more people to actually take the drive out to Just how this new technology will be put to work will still have to be worked out, said Paul, but could include such things as interâ€" active computer booths. 6 MAIN ST., CAMPBELLVILLE â€" (905) 854â€"1765 ) 2 n mesâ€" sage, said Paul,â€" will _ convey that with the Open, there‘s no plexiâ€"glass or backstop se parating spectators from the action. "You can stand three feet away and see Greg Norman hit a golf ball â€" and see the awesome power," he explained to reporters. Curtis Strange _ his company "jumped at the opporâ€" tunity to assume title sponsorship â€"of this great championship." "The marketing, technology improvements and everything else we do with the RCGA leading up to September are designed to help make the Bell Canadian Open the hottest stop on the PGA tour. Paul said the new sponsorship begins "a new chapter in the Open‘s history and the beginning of a relationship that will really boost the tournament‘s profile." The theme of the new campaign, which will be soon gearing up in the media, is ‘There‘s nothing like being there." Bell boss John McLennan said â€"To THANK ME oR _BEING A PARENT Paul said the new sponsorship begins "a new chapter in the Open‘s history and the beginning of a relationship that will really boost the tournament‘s profile." "Bell‘s involvement positions the Open on a solid financial founâ€" dation for years to come and paves the way for increased promotional and advertising support." Sponsor Heroes: by Steve Nease

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