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Land Rover‘s public debut came at the Amsterdam Motor Show in April, 1948. Then, Rover chairman Maurice Wilks saw 10% OFF All Services 897â€"4393 1 FREE SET of Wiper Blades with Every Windshield Repair . 842â€"6060 Land Rover solved the British postâ€"war steel shortage problem by simply ignoring it. Britain experienced no shortage of aircraftâ€" quality aluminum in 1948, so the company used this tough, lightâ€" weight, rustâ€"resistant metal to create bodies for its new fourâ€"wheel drive vehicle. Combined with the stiff, 14â€"gauge box frame, a An Advertising Feature lightâ€"weight body that resisted rust, and traction that shamed many tracked military vehicles, Land Rover became an instant hit. Export sales took off. Farmers bought them and put them to good, hard agricultural use. The police quickly took to Land Rover. So did the military, who are always in the market for a strong, silent hero. Field scientists, geographers, and researchers had a willing ally and a tireless coâ€"worker in Land Rover. To this (See ‘Cult page 4) Wednesday, June 15, 1994