Oakville Beaver, 27 Jul 1994, p. 47

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ADVERTISING FEATURE ruce McFetridge grins broadly when he talks about how many filthy cars he notices during his aily activities. Unlike their owners, the akville resident has a reason to smile out them â€" he‘s currently cashing in n the problem many busy people face: aving little time to lavish on their car. If only they would just let me have eir car for a day..." A oneâ€"time real estate agent and racâ€" g enthusiast who spent a summer as a en working gratis for a pit crew, 1cFetridge has been building a nice litâ€" e niche for himself in the Oakville rea, giving customers‘ vehicles the nceâ€"over. "I do everything, inside and ut, including removing dust from ter vents, air conditioning vents and er units. It usually takes nie seven eight hours to do a car," he says. "But ny prices are very reasonable." (Continued from A1) he seeds of the Nissan Canada ndation germinated over the four years. During that time, :an employees at all levels have increasingly involved in comâ€" ity service. In.addition to Meals heels, projects they‘ve supâ€" ed have included a Breakfast o program that provides breakâ€" s for school children, Toronto‘s renant House, an advanced drivâ€" school for disabledpeople, and Peel Children‘s Safety Village. t was the company‘s involveâ€" t with Meals in Wheels, howevâ€" that most influenced the direcâ€" ‘that the Foundation would take. npany volunteers increasingly e to appreciate that Meals on eels can play a key role in helpâ€" its clients â€" most of whom are iors â€" to maintain independent s in their own homes. As a result, about a year ago san initiated a pilot project under ch the company and its dealers McFetridge says he keeps overhead 5 a minimum by going to the car, }stead of the other way around. "T‘ll asically work to accommodate the cusâ€" pmer‘s schedule," he says, noting that hany people enjoy the convenience of aving someone coming to them. McFetridge Auto Detailing was born L the spring, and most of its propriâ€" Fwenty months after launching the highly successful ma as an "affordable luxury sedan," Nissan plans to the same route with its allâ€"new 1995 240SX. he stylish twoâ€"door will be priced below its closest Is, and promoted as Nissan‘s new "affordable luxury ‘pe. $22,990, which includes a classâ€"leading 155â€"horseâ€" er engine, viscousâ€"coupled limitedâ€"slip differential, airbags, environmentallyâ€"friendly CFCâ€"free air condiâ€" ing, cruise control, fourâ€"speaker AM/FMâ€"cassette d system, alloy wheels, power door locks, mirrors and ows. The top of the line LE adds standard features like leather Istery, keyless entry and security system, reverseâ€"out â€"onâ€"white instrument dials, 16â€"inch alloy wheels, aded suspension, antiâ€"lock brakes, foglights, and spoilâ€" Kront and rear, and is priced at $25,990. ike all Nissan products sold in Canada, the 2408X is ered by the company‘s Satisfaction Commitment â€" Fd by critics as the industry‘s best consumer care packâ€" . including warranty, roadside assistance, and travelâ€" ning service. ince Altima was launched as Nissan‘s "affordable luxâ€" sedan," its sales have virtually quadrupled, compared he Stanza sedan that preceded it. +6 6 The al issan supports several charities *Cleaning up‘ will compare 2408X‘s elegance, quality finâ€" and lengthy list of standard features with significantly e costly coupes from the likes of Porshce, Mercedesâ€" z and Lexus. Nissan Canada Inc. has set the base price of the 2408X issan‘s ‘affordable luxury sedan"‘ loaned 15 Nissan Axxess miniâ€"vans to Meals on Wheels groups in Victoria, Vancouver, Montreal and Toronto. Subsequent research revealed that seniors‘ needs and issues tendâ€" ed not to receive a great deal of attention from corporate donors, and it was decided that this was an ideal niche for the foundation to fill. The Foundation is now working to develop a second, expanded phase of the Meals on Wheels proâ€" gram aimed at providing delivery vehicles in as many other communiâ€" ties as possible. Meantime, it will review applicaâ€" tions for funding twice yearly. Applicants will be required to demonstrate that their proposal is geared to directly improving the quality of life for Canadian seniors. The Foundation is currently funded entirely by Nissan Canada Inc. but intends to raise additional money through a variety of fundraising events. etors‘ clients were sold after they observed a neighbor‘s or coâ€"worker‘s car following the McFetridge treatment. Not one to complicate matters, he offers a complete cleaning inside and out, a "Permashineâ€"type" finishing treatment, or both. The result, he promises, has prompted some to ask him if his 1989 Tempo is "brand new" (clearly these people are not from Oakville]. "It‘s great for people who are selling their car, because it tends to increase how much people are willing to pay. I‘ve also done work for used car lots." The cleaning is so thorough that it‘s a potential boon to allergy sufferers. In addition, environmentalists will be impressed with McFetridge‘s use of many natural materials, such as natural soap and water for washing. McFetridge recommends a thorough cleaning at least twice a year. "People think paint looks after itself, but it‘s affected by all sorts of things, including the ozone layer. It‘s so much cheaper to have it cleaned than to have it repainted," he says, citing a study which claims that car exteriors can last as much as three times their average lifespan with proper care. For more information, call Bruce McFetridge at 338â€"6389 or 338â€"1424. The allâ€"new 1995 Nissan 1995 2408X, an ‘affordable luxury coue‘ priced at $22,990. Time Magazine Quality Dealer Award Winrier O @V\ 3.8 litre en Q locks, cruise ennflitinnina JOHN ROTHWELL â€"PETER DEMERJIAN DAVE WALLIS 280 South Service Rd. W. at Dorval * 3.8 litre engine, power windows, power locks, cruise, tilt, air s conditioning, very low kilometers. '

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