Oakville Beaver, 16 May 2007, p. 23

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www.oakvillebeaver.com The Oakville Beaver, Wednesday May 16, 2007 - 23 Honda For the third year running, Americaís most affluent consumers have declared Porsche the top luxury car available today. The Luxury Instituteís 2007 independent, nationwide survey of luxury auto brands rated Porsche against 13 of the world's most prestigious car brands, including Acura, Audi, BMW, Infiniti, Jaguar, Land Rover, Lexus, Mercedes and Volvo. Porsche netted the number one spot based on its consistently superior quality, exclusivity and uniqueness, measure of enhanced social status and its ability to make the client `feel special' throughout the entire ownership experience. It was also measured on value, respondents' willingness to recommend and next purchase preference. "Customer perception is everything in the luxury car market. This distinction helps us know that we are successfully delivering on our brand values in a very competitive automobile market," said Peter Schwarzenbauer, Porsche Cars North America president and CEO. The Luxury Institute conducted an online survey of more than 1,600 American consumers - with an average income of $313,000 and average net worth of $3.3 million. Survey respondents strongly associated Porsche with `power, style and excitement' as well as `value,' `elegance,' and `trust and respect.' The proprietary 2007 Luxury Brand Status Index survey is the only measure of the reputation of leading brands among wealthy Americans. "Wealthy consumers tell us that Porsche stays true to its core values and to its enthusiasts," said Milton Pedraza, CEO of the Luxury Institute. "Porsche remains an automobile that never loses its way on the luxury highway, even at high speeds." Car and Driver's "5Best" Trucks for 2007.¥ ODYSSEY LX Enjoy the smooth sedan-like handling and row after row of innovative interior luxury in this Car and Driver WINNER¥. All that plus leading standard safety. LEASE FOR LEASE APR # Odyssey LX model RL3827E $ 388 3.9 @ % £ FOR 48 MONTHS on EVERY Pilot, Odyssey & Accord $1,500 Odyssey LX $33,300 MSRP*/Pilot LX $36,400 MSRP* 2.9 PURCHASE FINANCING % FOR 36 MONTHS ON ALL ODYSSEYS AND PILOTS PER MONTH ON APPROVED CREDIT WITH $5,277 DOWN $0 SECURITY DEPOSIT LEASE OFFER INCLUDES FREIGHT AND P.D.E. PILOT LX LEASE FOR A WINNER as an IIHS `2007 Top Safety Pick',¥ Pilot holds a full load of your friends, your gear, and delivers peace of mind. Every Pilot has Vehicle Stability AssistTM (VSA®) to help keep you in control at all times. LEASE APR # Car and Driver's "5Best" Trucks for 2007.¥ $ Pilot LX 2WD model YF2817EX 398 1.9 @ % £ FOR 48 MONTHS PER MONTH ON APPROVED CREDIT WITH $5,321 DOWN $0 SECURITY DEPOSIT LEASE OFFER INCLUDES FREIGHT AND P.D.E. Take the Honda Test Drive. It costs nothing. It proves everything. ¥ 2007 NHTSA Quadruple "5-Star rating"¥ CR-V LX 2WD model RE3837E CR-V LX PURCHASE FINANCING RIDGELINE LX Ridgeline LX model YK1647E 3.9 $27,700 MSRP* % FOR 36 MONTHS It all starts with an innovative new aerodynamic exterior and ergonomic interior. An IIHS 2007 `Top Safety Pick' WINNER,¥ CR-V achieves new standards in safety, stability, smooth handling and cargo versatility. LEASE FOR LEASE APR # PURCHASE FINANCING 2.9 $35,600 MSRP* % FOR 36 MONTHS Ridgeline's solid 7-Step Ladder Frame Unibody construction takes on the toughest terrain and helps make it an NHTSA 5-Star rating¥ WINNER. LEASE FOR LEASE APR # $ 338 5.9 @ % £ FOR 48 MONTHS $ 438 4.9 @ % £ FOR 48 MONTHS PER MONTH ON APPROVED CREDIT WITH $4,863 DOWN PER MONTH ON APPROVED CREDIT WITH $5,675 DOWN $0 SECURITY DEPOSIT LEASE OFFER INCLUDES FREIGHT AND P.D.E. $0 SECURITY DEPOSIT LEASE OFFER INCLUDES FREIGHT AND P.D.E. for more information and to locate your nearest dealer visit: w w w. h o n d a . c a With products like the 911 Turbo pictured here, for the third straight year, Porsche has topped the list in the Luxury Instituteís 2007 prestige car customer survey. w w w . o a k v i l l e b e a v e r. c o m #Limited time lease offers based on new 2007 Odyssey LX, model RL3827E / 2007 Pilot LX, model YF2817EX / 2007 CR-V LX, model RE3837E / 2007 Ridgeline LX, model YK1647E available through Honda Financial Services, on approved credit. £3.9% / 1.9% / 5.9% / 4.9% lease APR for 48 / 48 / 48 / 48 months. Monthly payment is $388 / $398 / $338 / $438 with $5,277 / $5,321 / $4,863 / $5,675 down payment or equivalent trade, $1,505 / $1,505 / $1,505 / $1,505 freight and PDI, first monthly payment and $0 / $0 / $0 / $0 security deposit due at lease inception. Total lease obligation is $27,247.14 / $27,844.50 / $24,039.18 / $30,436.86. Taxes, license, insurance and registration are extra. 96,000 / 96,000 / 96,000 / 96,000 km allowance; charge of $0.12/km for excess kilometres. Retailer may lease for less. Retailer order / trade may be necessary. Limited time financing offers based on new 2007 Odyssey LX, model RL3827E / 2007 Pilot LX, model YF2817EX / 2007 CR-V LX, model RE3837E / 2007 Ridgeline LX, model YK1647E available through Honda Financial Services, on approved credit. *MSRP is $33,300 / $36,400 / $27,700 / $35,600, plus $1,505 / $1,505 / $1,505 / $1,505 freight and PDI, financed at 2.9% / 2.9% / 3.9% / 2.9% APR equals $1,010.64 / $1,100.65 / $860.95 / $1,077.42 per month for 36 / 36 / 36 / 36 months. Cost of borrowing is $1,577.98 / $1,718.53 / $1,789.18 / $1,682.26 for a total obligation of $36,382.98 / $39,623.53 / $30,994.18 / $38,787.26. Taxes, license, insurance and registration are extra. Retailer may sell for less. Retailer order / trade may be necessary. $1,500 gas card offer applies only to retail purchase, lease or finance agreements for new 2007 Odysseys, Pilots and Accords concluded, respectively with Honda Canada Inc., between May 1st, 2007 and May 31st, 2007. Valid only on purchase, lease or finance agreements concluded at participating Honda retailers. $1,500 Honda gas card includes all applicable taxes. Some conditions apply. See your Honda retailer for full conditions and details. #£ Offers valid on new 2007 models from May 1st, 2007 through May 31st, 2007 at participating Honda retailers. All offers subject to change or cancellation without notice. See your Honda retailer for full details. ¥As reported by Car and Driver, Feb. 2007. Visit iihs.org and safercar.gov for more information. Porsche Named Top Prestigious Luxury Automobile Brand for 2007 by Luxury Institute for Third Year

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