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34 - The Oakville Beaver, Friday July 11, 2008 www.oakvillebeaver.com Artscene Oakville Beaver · FRIDAY, JULY 11, 2008 John and the chocolate factory Oakville author publishes book on Cadbury company By Hiba Kesebi SPECIAL TO THE BEAVER I t seems like chocolate follows John Bradley around everywhere. As a marketing analyst and general manager of Cadbury World for the Cadbury brand, he researched the history of chocolate and thought of ways to promote it. Even after leaving his 24-year career with Cadbury to pursue writing, it was clear that Bradley and Cadbury chocolate hadn't had enough of each other. That's why Bradley wrote Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand, which looks at the development of the Cadbury brand and the bold initiatives that the company took in order to become what it is today -- the world's best-known brand of chocolate. "When I was looking at writing, all the How to Write a Book books said to write about what you know," said Bradley. And Cadbury chocolate reigned over all the other ideas in Bradley's mind. He proposed his idea of writing the book to the company more than two years ago. The response he got was favorable, in that a book about the brand was long overdue. However, the question was, should Bradley be assigned with such a task. "The hard part was convincing them that I should write it," he laughed. Bradley explained that business writing gets you straight to the facts through points, not complete sentences, Because he had followed a similar writing style while working with the company, they didn't know if he would be best suited to write the book. Bradley showed the company samples of his writing, and six months later, they reached an agreement. The decision they made could not have been more correct. The book, which is made available throughout the world, is already being reprinted in the United Kingdom, and is sold-out in Australia. It hit the shelves of Canada's bookstores this month. "My objective was to try to write a book that anyone can read," Bradley CHRIS KORNACKI / OAKVILLE BEAVER See Book page 35 CHOCOLATEY GOODNESS: John Bradley, author of Cadbury's urple Reign: The Story Behind Chocolate's Best-Loved Brand, in his Oakville home. HOT SUMMER DEALS When you use your Sears Card or Sears® MasterCard® on carpeting, you can choose ... "Imperial Treasures" Our Best Carpet At Our Best Price! · 65 oz. · 60 Designer Colours SALE CARPET $ "Revolution Plank" LAMINATE FIBER FLOOR "Fresh Start" 3.49 sq.ft. Reg. $6.99 SALE $ 3.99 sq.ft. Reg. $5.19 From $ 2.09 sq.ft. QEW 3rd Line 4th Line Interest Free Financing for 2 years OR collect points On approved credit. Minimum $200 purchase. See store for details. OAKVILLE 1027 Speers Road, Oakville OUR PROMISE TO YOU: · Quality of service · Knowledgeable sales people · Courteous staff · Reasonable prices · Sears guarantee of satisfaction* *details in store Speers Rd. 905-901-2036