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www.oakvillebeaver.com The Oakville Beaver, Friday July 11, 2008 - 35 Book gives insight into industry Continued from page 34 explained. "I always put myself in the shoes of readers and tried to guess what questions would spring into their head at that point of the book," he said. Throughout the book, Bradley poses questions that allow readers to anticipate a response and gain an even further understanding of the development of the Cadbury brand. According to Bradley, even though the book talks about the growth and development of the brand, it will be a good read for those who love chocolate as much as those who wish to learn more about the business side of the company. "Business readers will have insights around how to deal with the problems facing them today. Chocolate lovers will find interesting background about chocolate and the brand," he said, adding that when people find out that he worked with the company, they always express their fascination with chocolate advertisements, how chocolate is made, and what its secrets are. "I tried to bring these conversations in the book," he said. Finding a structure that includes all the events in the company's 177-year lifetime was not an easy task for the "Business readers will have insights around how to deal with the problems facing them today." John Bradley Author of Cadbury's Purple Reign first-time author. "I never had a fear of mental blocks or blank pages. My struggle was not can I write, but how to write," he explained. After changing the structure approximately five times, Bradley settled on breaking the book into five large parts, or themes and then further breaking down those themes into chapters. The result: a book that covers the progress of the Cadbury industry from 1831 until today in a comprehensive, yet entertaining, easy to read way. It took Bradley two years to complete all aspects of the book-having his idea accepted, finding a publisher, gathering research material and writing and editing. He says his family "heard little else but chocolate related matters throughout that time." Now that the book is out, Bradley could not be any happier. "It's quite exciting to have people looking at something you put so much effort into," he said, with a distinct tone of accomplishment in his voice. But Cadbury's Purple Reign may not be Bradley's final journey with chocolate, he plans to write another book, but is undecided about whether he should write a general interest book about chocolate or a business one about branding. Meanwhile, Cadbury's Purple Reign is available at bookstores and can be bought from Chapters for $36.29. Summer Sale Pricing From $ 4,595 or $ 65/month. OAC FINAL WEEKEND HURRY IN! 2000 Appleby Line (Millcroft Shopping Centre) Burlington 2379 Trafalgar Road (Winners Plaza) Trafalgar Ridge Plaza, Oakville 905-315-7800 905-257-5006 Comic book launch next weekend Artist Bruce Outridge is releasing the first of a series of comic books for kids to instill positive qualities such as respect, integrity and dignity through stories of the Pride Junkie. The truck-driving hero is based on Bruce's 25 years of trucking experience and qualities he works hard to promote through himself and others. The comic book is intended for children 7 to 12 years of age. Bruce Outridge Productions is holding a Pride Junkie Release Party for the series on July 19 from 1 to 4 p.m. at the Oakville Art Society, 560 Bronte Rd. There will be refreshments, poster giveaways, raffles and truck tours. For information about the artist, visit www.pridejunkie.ca. w w w. t h e s u n d a n c e s p a s t o r e . c o m Art exhibition on at Oakville Town Hall Local artist Joanne Lucas Warren presents a show called Artwalk at Town Hall, 1225 Trafalgar Rd. until Sept 19. Show hours are Monday to Friday from 8:30 a.m. to 4:30 p.m. Warren is the A. J. Casson Award Winner 2007 for the best watercolour painting in a juried show of the National Canadian Society of Painters In Watercolour. For information, contact Rena at 905-8443651 or Joanne at 905-4668866. HALTON NEEDS TREATMENT RESOURCE HOMES For Our Children aged 7 ­ 16 years. Do You Have a Diploma in the Field of Social Work, Child & Youth Care, Health Care, Education or Any Related Field? Why Not Consider Becoming a Treatment Foster Parent in Halton? We Offer One-to-One Support with Child & Youth Workers, a Substantial Per Diem, 24 Relief Days Per Annum, Training and On-going Monthly Multi-disciplinary Support Group Meetings. We Are Also in Need of Regular (non-treatment) Foster Homes for Children Aged 0 ­ 16 Yrs. Photographers expose plight of homeless Global Youth Network presents Under the Risen Sun, which features Niagara's Japan Team exposing homelessness and prostitution through photography. St. Catharines' photographers Nathan and Tasha Hakeem are exhibiting their latest justice photography from Japan in the show. Tasha Hakeem's photography has taken her to the Middle East, Hawaii, South America and now Asia, exposing issues such as honour killing, infanticide, homelessness and now the sex industry. After four years of staffing international outreach teams from Hawaii, Nathan Hakeem started and directed the Japan Focus schools before moving to Canada in 2006. The exhibition runs July 19 to 26 at Revolution Galleries, 41 Lakeshore Rd. W. Gallery hours are Monday to Friday from 3 to 9 p.m. and Saturday, July 26 from 10 a.m. to 4:30 p.m. An opening reception will be held July 19 at 6 p.m. A closing reception will be held July 26 at 6 p.m. Photo sales support Safe House in Japan. For information, contact the gallery at 905815-1124 or go online to www.revolutiongalleries.com. www.oakvillebeaver.com To Find Out More, Contact Rafiat at 1-866-607 KIDS (5437)