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OAKVILLE BEAVER Wednesday, September 23, 2009 · 26 New look, new luxury sedan at Mercedes-Benz Oakville By Cathy Carther Newly renovated and expanded Mercedes-Benz Oakville Autohaus officially re-opened on September 21 with an evening event that paid homage to both its past and future. A 1950s-inspired event brought together customers, friends, founding dealer Andy Meray and executives of Mercedes-Benz Canada to celebrate one of the nation's longest running Mercedes-Benz retailers. The evening was hosted by MercedesBenz Oakville owner Sylvester Chuang and his senior management team. The Oakville dealership is one of the three oldest dealerships in Canada, having opened in 1959 by Andy Meray and his father. In 1963 the dealership moved from its original Rebecca Street location to its present day site on the South Service Road, at the time surrounded by orchards and fields. And while the event was clearly reminiscent of the early days, with bobby sockers, live music and vintage cars aplenty, the true focus of the evening was clearly the stateof-the art new facility and the unveiling of the new E-Class sedan. "The design of this building incorporates so many of the elements that make up the Mercedes brand," commented Marcus Breitschwerdt, president of Mercedes-Benz receive top marks in APEAL survey Metroland Newspapers Carguide Magazine According to the latest J. D. Power APEAL survey, Mercedes-Benz and smart drivers are particularly satisfied with their vehicles. In this comprehensive customer survey the Mercedes-Benz S-Class was awarded the highest number of overall points for the third consecutive year, making it the best car in its segment and also in the entire market. Other segment winners were the SLK-Class and, for the first time, the smart fortwo, which was named the best car in the Sub-Compact segment. The results were re-leased by the internationally renowned market research institute, and underline the high level of satisfaction MercedesBenz customers experience with the quality and design of their new cars. The 2009 APEAL study ("Automotive Performance, Execution and Layout Study") by the market research institute J. D. Power reflects how satisfied car buyers were with their new cars after driving them for three months between December 2008 and February 2009. Around 81,000 new car buyers delivered their verdict on a large number of aspects in a detailed questionnaire. These included driving characteristics, exterior and interior design, operating functionality, storage space, and even details such as the noise made when closing the doors. Photo by Derek Woollam Jessica Lynch and Kathie Siodlak hold the ribbon for (left to right) Hannu Ylanko, Sylvester Chuang, Andy Meray, Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada Inc., Mark LeRoeye and Brian Fulton at the 50TH Anniversary party for Mercedes Benz in Oakville. Mercedes Benz Canada who was on hand to officially open what is one of the largest dealerships of its kind in Canada. "The soaring wall to ceiling glass symbolizes the openness of the brand. The exposed beams in the cathedral ceiling represent our heritage of highly technical engineering. We also have at this location one of the largest showrooms for used Mercedes cars in Canada, which really are an asset to our brand because it showcases the Mercedes reliability and durability." But for those eager to see the new models of Mercedes, there was the unveiling of the new Mercedes-Benz E-Class sedan, making its first appearance in the Canadian market. The new E-Class not only takes a bold step forward in styling, but it is also recognized as the safest vehicle on the road and the benchmark of luxury sedans. Some of the new safety technologies are: adaptive headlights, drowsy driver alert, blind spot alerts, lane-keeping guidance, parking assist, adaptive cruise control and predictive braking systems. And as Breitschwerdt adds, "it's quiet, fuel efficient and fast like hell." For those interested in the new E-Class, please visit the newly renovated Mercedes-Benz Oakville Autohaus at 300 South Service Road West in Oakville.