Ford, Microsoft team up to help electric vehicle owners recharge Metroland Newspapers Carguide Magazine Ford and Microsoft Corp. are teaming up to implement the Microsoft Hohm energy management application for Ford's electric vehicles. Ford is the first automaker announcing the use of Hohm, starting with the Focus Electric next year. Hohm will help owners determine when and how to most efficiently and affordably recharge battery electric (BEV) and plug-in hybrid (PHEV) vehicles. It also should help utility companies manage the added demands of electric vehicles on the electric grid. Increasing numbers of electric vehicles, however, will have a significant impact on energy demand. That is because the addition of an electric vehicle to a household could effectively double home energy consumption while the vehicle is charging. Ford and Microsoft agree that making energy management easy and affordable for consumers will be key to the success of electric vehicles in the marketplace as well as in creating a positive environmental impact. Life with electrified vehicles - with full battery electric (BEV) and plug-in hybrid (PHEV) vehicles needing to be recharged daily - will require consumers to change how they think about personal transportation and energy use. Hohm, an Internet-based service, is designed to help customers avoid unnecessary expense by providing insight into their energy usage patterns and suggesting recommendations to increase conservation. With Ford electric vehicles, Hohm also will help drivers to determine the best time to charge their vehicle. Smart recharging habits will help utility companies understand and better manage the increased demands placed upon the electric grid because of electrified vehicles. Ford and Microsoft also plan to continue to work with utility partners and municipalities to help further develop the energy ecosystem. Ford's work includes collaboration with a dozen North American energy companies to road test a fleet of 21 Ford Escape plug-in hybrid vehicles. The research has accumulated more than 160,000 miles of real world data, which provided important groundwork for the new Hohm application. 25 · Wednesday, April 7, 2010 OAKVILLE BEAVER · www.oakvillebeaver.com · Fleetcards Welcome · Fleetcards Welcome · Fleetcards Welcome · Fleetcards Welcome · Fleetcards Welcome · Fleetcards Welcome F R E E S H U T T L E S E R V I C E . . . O P E N S AT U R D AY S · Fleetcards Welcome · Fleetcards Welcome · Fleetcards Welcome · Fleetcards Welcome · Fleetcards Welcome · Fleetcards Welcome GOODYEAR FACTORY INSTANT REBATE UP TO $100 OFF Y OUNGS AUTOMOTIVE LTD. 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