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Invest with your brain not heart for best chance at profitoday Im going toger the feeling of greed; thatdom seems to escape us.Or review the past performances of mutu-tell you a story aboutdesire for us to want thatThere is extensive research al funds.Thow a business pro-windfall as well. and manager past perfor-Some years you will be successful andDollarsfessor said he would con-At that point I told themmance data proving that some years you will not.sider allowing my 14-year-of someone I knew who hadinvesting is often just a guess. &So there is a moral to the story. Investold son to invest $100,000invested $1 million and afterThere is no golden touch with your brain and not your heart.Senseof his money.just three months had madethat consistently allows one Invest in an extremely well diversifiedThis story provides aa profit of $300,000. That is ainvestment manager the portfolio. Have stocks from all parts of theBy Peter Watsonhumourous insight into an30 per cent return, whichability to just pick the win-world and in all types of industries.investing mistake manytranslates into a 120 per centning investments.Over the years the stock market has doneinvestors make.profit per year. Now back to the lunch fine. Take those returns and be content.Several business profes-There was a great deal of conversation.ers. One year they might do well and the next Try to resist the feeling of greed by pick-sors and I were talking afterinterest in my story becauseI asked a question. Who year they might fail.ing the best stocks or the best managers andlunch a few years ago and thethere is not an investor outwould consider giving the Manager consistency is something that then the best time to invest. conversation shifted tothere who would not like toperson in my story $100,000 has gotten worse over the past several Recognize misleading investment successinvestments. have that kind of profit.to invest? One professor vol-decades. There is significant evidence sug-stories for what they are. They are just sto-Those types of conversa-The $300,000 windfall isunteered.gesting stock values are fairly and accurately ries. tions most often concentratevery misleading becauseThat is when I told him determined by the market.Try to ignore the hype.on successful investmentsthere is the implied assump-the investor in this story was Therefore, there is no ability for investors Remain focused on what is proven tothat have turned out to betion that once you have mademy son, a Grade 7 student. or their managers to consistently beat the work and build an extremely well diversifiedquite profitable.that kind of money it willHis assignment was to com-market; whether you are a 14 year old stu-portfolio.One of the professorshappen again.pete with other students, in a dent or a well regarded investment manag- Submitted by Peter Watson, MBA,made a lot of money based onThat is entirely wrong. If $1,000,000 investment exer-er. CFP, R.F.P., CIM, FCSI. In 1991, Peter found-an advisors recommenda-you are flipping coins andcise.You can try to outsmart the market but ed Peter Watson Investments in Oakville.tion.correctly guess getting fiveIn reality you would not over the long-term you will not succeed.Peter can be reached at 905-842-2100 orOf course, everyone wantsheads in a row, the next timegive a 14 year old money to If you want proof then examine your own visit the website at www.peterwatsoninvest-to find that perfect advisoryou flip, you have an equalinvest. Any investment suc-investment returns over the last decade. ments.with the golden touch of chance of getting either acess my son might have had knowing what investment tohead or a tail, regardless of in a school project does not 2he 0egionalbuy and when.your past success. translate into future chances With the emotions of fearWe understand how thatof success.+unicipality of &altonand greed influencing ourworks when flipping a coin,As it turns out, that is www.halton.cainvestment decisions, a suc-but when it comes to invest-what happens with the most cess story like this can trig-ing, that fundamental wis-seasoned investment manag-OakvilleBulk Brush Call-in CollectionBulk brush is collected byappointment only. Scheduled bulk brush collection occurs from April 4 to December 16, 2011. You must schedule bulkbrush collection before placingmaterial out for pick up. 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East, Oakville www.ledome.ca3nscheduled bulk brush or bulk brush larger than the specid dimensions will notbe /?V?ixii??>Li?vʣ`?ViV?>?ollected.To order tickets, please call:+aking&alton a better placeTina Christie at 905 844-0146, ext. 239 www.oakcl.orgto liTe, work and retire%ary !arr Platinum Sponsor:0egional !hair11 1 Bronte 0oad, -akTille, -ntario *6+ *1 Dial 11 or 0 2 000 k 2oll $ree 16642 66 k 22Y 0 2 k www.halton.caCommunity Living Oakville - Supporting Full Community Participation for People with Developmental Disabilities 31031101041111 Thursday, March 31, 2011 OAKVILLE BEAVER www.insideHALTON.com