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Acton Free Pros Wednesday March Tall men tall deeds ENCASED IN ICE rail fences and accompanying saplings make a choice subject for the camera of Bill Stuckey who recorded this still life after the most recent ice storm The sun Suga Between the length and the depth of this winter the depressing unemployment picture and the looming of new taxes perhaps a chap right tobe a bit gloomy these days We ve had about feet of snow so far Today I saw a chap up on a snowbank about twenty feet high Crouched under the limbs of a maple tree he was trying to push the snow back enough so that have somewhere to put the next deluge And when it t been belting down the white stuff it been freezing rain or cold enough to freeze the brains of a brass monkey Despite some statisticjuggling at Ottawa unemployment figures have climbed steadily On paper they re just digits But when they hit close to home they re human beings It s not Just the transient or the unskilled worker who is laid off I have friends Industrious sober intelligent workers foremen and management who have worked their way up through sheer guts and determination and are now suddenly in limbo drawing unemployment insurance After searching desperately for a job they become bitter and one can t blame them rand Spice by bill smiley With mortgage and insurance payments to meet and just enough money coming in to put food on the table they feel cheated After a decade or two of hard work just when theyre beginning to see daylight financially they are tossed aside through no fault of their own Perhaps we have too many brains at Ottawa and not enough hearts The Iogi with their figures convinced the top brains that they could halt inflation A fiasco Interest rates are crippling The cost of living slides slowly but steadily upward while the standard of living goes down or stays static Don ash the financial moguls or the banks or the credit companies They re doing all right Ask the small business man or the stalled worker whose unemployment insurance has run out He tell you And then there are the sneaky taxes coming out of Ottawa Oh they re not called taxes They are merely readjustments or whatever the slide rule boys want to call them You move so much money from here to there and you re not increasing taxes merely redistributing the wealth One of these gimmicks is taking away the family allowance from those making more Halton both cast and west political divisions should feel singularly honored that the present Premier of Ontario has selected both Members of the Legislature for Cabinet posts New premier William Davis has asked West M George Kerr to retain his portfolio as Minister of Energy and Resources Management a post he has served with distinction since his appointment Few expected there would be a change but the appointment of Jim Snow to the Cabinet was a surprise to many political observers Jim Snow Member for Cast has barely got his feet wet in the poli tical battles of the province yet the new premier felt he could be helpful to the government in a far greater role than that of a backbencher Mr Snow broke through for a few hours and transformed the wintry landscapclnto a world of shimmering diamonds They in turn disappeared in the rays of the sun Pierre tied the knot last week and almost the entire countrj was taken surprise He and his ravishing bridetobe pulled the stunt off so well th it not en one wideeyed reporter knew the were taking vows while they still were making capital out of When Canada number one takes the plunge it is news and of course the dailies played up all the angks They outdid the space allowed Pierre now famous fuddle remark of the previous week You never know what Pierre has up his sleeve and this infuriates some people Why doesn he come out and get married like anyone else one matron to me out in the open where we can all see what he s doing glad to see he got hitched to a Scotch girl said another Maybe that will put some sense in his head Over In Morrisburg some greeneyed females ran the fla down to half mast in the school yard their chances of hooking up to Canadas most eligible bachelor finished And there were some nasty cracks from some keeneyed observers who noted the difference between Pierres age and that of Us bride Old enough to be her father snorted one Humph cracked another it won t last two years Opinion around our house was divided I managed a sly observation that we Canucks should take a liberal view of the entire proceedings indulge in conservative speculation about the future of the country now the head man had a ball and chain and agree with leader Tommy Douglas that we should wish them the very best The women of the house naturally ate up every A wedding to a woman is proof that they can still tame a man by trading vows with him at the attar But they also showed annoyance that they t know ahead of time so they could have discussed the whole matter thoroughly before the deed was done 1 bet he fuddle her anyway they agreed For those who wondered what happened to Bill Smiley s and this pillar of wisdom last week and were kind enough to say they missed them let me explain that BiU got waylaid somewhere between here and Toronto in the mails and this fuzzy cheeked scribbler was feeling flulsh that was flulsh operator Meanwhile two letters arrived from the north regarding the articles about our trip lives on a farm at Hornby In his release to the press the Hon Mr Davis said thnt Jim Snows appointment as Minister without Port folio brings to the Cabinet his recognized energies arid enthusiasm and a wide experience In business and farming A member of Ontarios dynamic construction Industry he was successful as a backbencher In bringing to the attention of the govern ment the need for a building code In Ontario resulting in the decision to Implement uniform building standards In the province Since December of said Mr Davis Mr Snow has been a director of the Ontario Housing Corporation and the Ontario Student Housing Corpor ation knowledge and experience which 1 want In the Cabinet Regarding Mr Kerrs retention of the Ministry of Energy and Resources Management Mr Davis paid tribute to Georges unflagging zeal in the fight against pollution of our environment I am delighted that Mr Kerr will continue In this post he said to carry on accelerate the work begun by the previous government rhcre no need to add that people of all political shades of opinion will recognize Mr Davis astuteness In selecting two very able men for his cabinet We add our own congra tulations to those which must be general across the county for two tall men who no have it in their power to do some tall deeds both for their own constituents and the people of the province New style conventions better than That used to be the fabulous figure we all thought we never make He probably takes home about after deductions Let say he has a batch of kids and is pulling in about a year In baby bonuses every nickel of it allotted to education or clothing or something The government has Just taxed him call it what you like It doesnt bother me My kids are past the age But it hits some families like a sledge hammer Now theres another sneaker in the of The federal government has stated its intent to tax another very large group made up of school teachers and other people who have not paid unem insurance It plans to hit them for this despite the fact that they have been paying into insurance and annuity schemes for years and that perhaps one in one thousand would ever collect Again it doesnt bother me personally I can afford the 60odd dollars a year It will cost But its the principle that bothers me Not only do I pay this but I will be taxed on the similar amount the school boards as employees will have to pay to the fund This will be several millions of dollars not to mention all the extra cost of administration to collect it and distribute it I got a lesson in economics today A student said Why do we have to worry about all this When we graduate there 11 be a fixed minimal income and we won t have to work anyway Maybe he s to which I pass along to readers to show that as a birdwatcher I m a flop and second that residents of the north really like living beyond the fringe The first to arrive was from Anne Patterson the former Lesley Anne Duby who lives at Werner Lake now with her husband and family She writes Dear Hartley Our favorite page in the Acton Free Press is the Editorial Page in particular Salt and Pepper and Sugar and Spice Having lived in Kap for two years we find Kap is a lively modern selfsufficient town and it is encouraging that you returned with this impression We were most intrigued by the crows menUoned in your column And surprised that you didnt remark on their size Without debating the migratory habits of crows I would be willing to wager that the birds you saw were ravens And they are enormous birds These remarkable inhabitants of northern Ontario have gained my respect and over the past five or six years This year I am observing the ravens quite closely as I take my little boy out for his daily airing Eventually I should have enough information for a good story During my two years in Kap I foolishly passed up several scheduled trips to bush camps and never managed to tour the null We did however travel many miles of bush road on our fishing and hunting adventures The latter we now enjoy with camera rather than gun Although my home town continues to occupy a warm spot in my heart the North is now my home Continued on Page We think the Wlngham Advance- Times has adopted a pretty prim attitude when it complains about the bombastic yahoostyle political convention which says the paper is among the less attractive American imports we have adopted in this country over recent years Noisy parties have replaced a process which should be a deeply serious contemplative method of determining key issues and their proper implementation complains the Wingham paper and results In a tasteless mindless spectacle unworthy of a democratic society The selection should be made on the grounds of competence experience potential and ability to lead not on the basis of the potency of the reception refreshments and excitement engendered by noisy bands ballyhoo the AdvanceTimes asserts It is difficult to imagine where the Advance- limes received information that because there were bands and ballyhoo that a convention would fall to produce a leader with the necessary qualifications to lead a party Obliquely of course the paper is referring to the recent Progressive Conservative convention In Toronto where William Davis was elected head of the party We can conceive that Mr Davis now premier of would have done any better or any worse at the ballot box if there had been no bands or ballyhoo We cant imagine that the party scrapped any serious thought about selection of a new leader on the grounds of competence experience potential and the ability to lead because some candidates for party leadership served some potent refreshments We the new style convention Although admittedly there is a lot of noise and ballyhoo this is only icing on Advertising does pay The most effective form of ad vertising newspapers A recent market survey which tested the effectiveness of newspaper- radio television effectiveness saw newspapers win hands down With only 38 per cent of the advertising budget newspapers developed per cent of the advertising influence Television with per cent of the budget developed 28 per cent of influence and radio with 12 per cent of the budget developed only rune per cent of the advertising influence Four parties cooperated in the survey retailers newspapers radio and television stations They tested the effectiveness of 11 6 pages of newspaper advertising 30second spot ads on five radio stations 177 on five television stations There were 2176 interviews held with people In the survey area Next time you hear the statement that people dont look at newspaper advertisements quietly smile behind your hands Possibly some with his approach have had unfortunate results with their own experiences with ad vertising For instance you can adver tise something nobody wants and youll hardly get anyone knocking at your door On the other hand advertise something people want and you will be amazed at results Advertising also the cake We can think of no candidate in the recent Conservative convention who would have won on the strength of his liquid refreshments We also think the excitement and noisy bands help draw the publics attention to political conventions something lacking In the past where conventions were noted for stuffed shirts and stilted thinking that tended to stifle imagination and attract people of like ilk Admittedly the recent Conservative convention had Its short comings but these were less injurious to the party and province than the solemnity of the past which t would be difficult to prove ever produced candidates with more competence experience or ability to lead that the current crop of politicians American import or not and despite some objectionable features the new style convention is eminently preferable to the stuffiness of the past and certainly more exciting concerns the time and the right product The tremendous success of the large corporations who annually spend millions of dollars on advertising is proof of the pull ads exert The most consistent advertisers in this newspaper each week are also by no coincidence the most successful businesses If you are courteous and helpful in sales have a reputation for service and a favorable location advertising can help you achieve better sales Not just any old advertising but well illustrated thoughtful and timely ads in the newspaper press 20 years ago Taken from the issue of the Free Press of Thursday March 1951 We understand that arrangements have been made for the sale of over half of the homes on Mason Blvd and McDonald Blvd to householders It is expected that in a month or so all of the homes In this new subdivision will be privately owned Murray MacDonald son of Mrs MacDonald and the late Mr was advanced from the position of assistant vicepresident to vicepresident of the Detroit Bank at the annual meeting of the bank THE ACTON FREE PRESS PHONE Business and Editorial Office Mutual fire protection is being considered by council Fire chief reported on the arrangement whereby one municipality would assist another in the event of a large fire On Saturday Feb 24 Margaret Elizabeth became the bride of Frederick A Helson of Acton in St Georges Anglican church Georgetown The much mooted fire truck was purchased last Friday evening when representatives of the town and E Hlckey and Son signed a purchase agreement for Shorter hours with longer pay seems the goal of many Canadians The hour week while still not general is becoming more so every week Six scholarships for first year work at Ryerson Institute were awarded Among the six were Jim Dills of Acton and two others from towns in Ontario John Black of Fergus and Murray of 50 years ago Taken from the issue of the Free Press of Thursday March The wedding of Olive Irene Snyder daughter of Mr and Mrs James Snyder Pine Lawn and Robert Frederick MacArthur on Tuesday afternoon the first of March was a very happy event indeed It was really a comprehensive family reunion guests being present to the number of Promptly at four oclock the bride daintily gowned in cream satin trimmed with silk net and sequins with veil of orange blossoms and carrying a bouquet of bridal roses entered the parlor Rev Moyer Joined the happy couple in the bonds of wedlock After the wedding a sumptuous wedding dinner was served The wedding gifts were profuse beautiful and costly Among them were two pieces of cut glass the gift of fellowmembers of the Methodist choir The newlywedded pair left by train the bride wearing brown serge trimmed with gold beads with Hudson seal coat and hat to match On their return Mr and Mrs MacArthur will take up their residence on the farm at Churchill which was the homestead of the late Jacob Snyder the greatgrandfather of the bride The petition for admission into the corporaUon area of the acres on the westerly limits of the town has been granted and fully confirmed by the Ontario Muniapal Board This addition includes the west end of the town park the properties of Mr Harvey Mrs Brunt and Mr Shorey on the westerly limit of Lake Ave and the properties across Fairy Lake on Cameron Ave commonly known as Rainbow Boulevard This change gives residents of these areas the privilege of sending the children to Acton schools and gives the town the advantage of taxes on these properties years ago Taken from the issue of the Free Press of Thursday March 27 On Thursday evening about half past eight the fire alarm sounded from the tower of the town hall The fire was found to be at the works of the Acton Tanning Company Owing to the extreme depth of snow the progress of the fire engine and hose reels was much retarded In the meantime the fire at the tannery was quenched with the hose and pumps on the premises The fire was in the boiler room and not much damage was done Bessie the little daughter of Rev J W who has been a helpless invalid during the whole of her short life passed away peacefully at the age of years There la sweet rest In heaven Others in the death notices infant son of Arch McTavish William Campbell age Rev McDonnell On the public school honor roll Maggie Laird Gordon Henderson John Moore Arnold Bertie Speight Daisy Nicklln Clara Cobban Eva Edith Minnie Arthurs Ettie McDonald George Oram Alfred Gardiner Ida Laird Minnie McPherson Grindell Myrtle Matthews Alice Bescoby Flossie Murray John Purvis Vlda Folster Laura Moore