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Stone Road success story from Reprint ram Guelph Dally Mercury November By John France Writer When the right com binations are working stick with them The right com binations seem to work or Mobray Slfton and slicking with them Is just what he is doing Stone Road Mall the built commerce centre on Guelphs south side Is a replica of Wcstmount Mall In London Many the privately owned stores are branches of Westmaunt stores The brick and stone walls arc the same even the lettering of the Stone Road has a few more angles and corridors than Westmount but a visitor to the Guelph location has to pinch himself to make sure he is here not In London Mall manager Larry himself a graduate of Westmount has only one explanation for the startling similarity Accurate Records It works certainly seems to anyway After a year and a half the per foot dollar figures which Mr claims are the most accurate record are all up from opening year And they are all up by a phenomenal degree The lowest monthly increase was in August a mere 20 per cent over last year All the rest are at least 30 per cent better and June was a remarkable 422 per cent rise Somebody should tell the Stone Road merchants about the problems in the Canadian economy They cant be noticing many with Increases like that on their books But besides the outward appearance the same per sonnet In management and some of the same shops Stone Road Is from some definite philosophies Hours Enf dreed was always a strict enforcer of store hours The merchants were forced once the hours had been set to remain open for just that length of time each day Both here and in London the stores are open from 10 am to m each day And except for those regulated by the government all stores are open exactly those hours The type and size of signs are also regulated the clean liness of the place is a must The appearance must remain as consistent as the hours If a shopper comes here and finds a store closed it will turn her off from coming again Mr said And It will not be the single store which suffers but the mall as a whole It a team a unit we will be successful together he said Mix of Stores There is also a mix of stores which Is at least consistent with Westmount Both malls emphasize they are places of fashion They also try to cover a service need At the moment Stone Road Is the smaller of the two having stores and services has more than But when the second phase of development arrives in the centre will Jump to players In Mr Broadleys team Stone Road has carried on another facet of the moll philosophy becoming and remaining Involved with the community Mr keeps a large day record calendar open In front of him at all times The phone keeps ringing at his side another group calls another date Is filled In In a year and a half just about everyone has been to Stone Road with one display or another The Salvation Army the police some Scottish country dan cers have all been there Next week It will be cheerleaders from area high schools In competition in the great cheeroff The groups draw onlookers and the onlookers shop And the shoppers and onlookers are coming from a wide area Mr also has a map there s a large pencilled circle drawn from north of Hamilton beyond Acton well north of Fergus to the edge of Kit and back to Hamilton This is where the shoppers are coming from And Mr Broadley knows It he has been known to scour continued on page ofwiopsneAsioiN ivw REGULAR PRICES SUITS SPORTCOKTS TROUSERS OUT6WR SUITS Leishman Henley Medalist top quality names offered at exceptional savings Choose from our entire col lection of beautiful new Spring suits Made in our own factory of pure wool and polyesterwool theyre an out standing value anytime But shop during the first days were open and save all our regular priced suits SPORT COATS BLAZERS Choose from our entire collection of newsportcoatsforSpnng 20 off the regular prices on the latest styles in sport coats and blazers Beautifully tailored in our own factory in a hand some selection of plain shades neats checks and linen looks Shop early for the best selection on these top quality fashions TROUSERS OUTERWEAR Our entire collection of new Spring dress and leisure trousers Look for classics like pure wool flannels poly esterwool hopsacks polyesterwool gabardines and more Choose from a full range of Spring fashion shades All at 20 off the regular prices for days only during our Grand Opening celebrations All new Spring outerwear fashion in safari bomber and car coat styles Many styles exclusive to Tip Top and all fashioned of fine quality cloths and leathers The best selection of outerwear fashion youll find at prices likethese Shopnowand save 20 off the regular prices on this handsome collection of coats and jackets PLUS MANY OTHER SPECIALS Tip Top Chargex Master Charge American Express cards accepted TIP TOP stana road mall