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INDUSTRY 80 May 1480 a women ward at Georgetown Terminal rehouse where a mother two daughters ii J Norma and Lots Elliott the Georgetown Terminal Warehouse Three women run it all by Anne Just finished reading Dearest that tale of filial devotion about Joan Crawford or Chesapeake another lengthy epic by If bo these paperbacks came to Canada through George town Terminal Ware house the sale Canadian supplier or six large publishing houses The title of another best- seller Womens Room could aptly des cribe the 50000 square foot operation where women run the whole show and a mother and two daughters own and run the business with the help of women staff members and five badly outnumbered men Mother Norma Elliott and daughters Lois El liott and are no mere figure heads presiding over an operation started by hus band and father John Elliott a former reeve and councillor who died in February They are the active hard working bosses who run every detail of the bus mess which has in creased in volume from the handling of eight million books two years ago to 10 million in 1379 They go into shock is the way Lois a dainty slim year old blonde describes the reaction of sellers of fork lifts metal shelving and huge lad when they ask whos in charge of pur chasing this equipment and she replies demure ly I am She says its fun being a woman in a business expect to be run by men Now used to the idea of the three women making all the decisions some of their US clients call them the baby dolls and two more attractive young women would be difficult to find The comradeship and sense of achievement seems to carry over to the omen working in the warehouse where shelv ing stacked with books runs feet to the ceiling Here they watch the best seller charts posted by Lois to see how their publisher is doing The women become possessive about their publisher since each of the six publishers is allotted an area a super visor and staff and work only on these publishers developing a remarkable memory for book numbers location and copies in stock Most of the women work lime having flexible hours between and so mothers with children find the hours Ideal for them The family atmosphere is carried over to the students who work from until since most are children of staff In this streamlined operation with every thing geared to speed the handling the books come In the door and are out again within a maximum of hours but most fre quently the deadline is The fast turnover re sults in blitz days such as the battlecry this is Dearest day the day when that best seller must go to every store in the competitive area of Toronto It must be received on the same day by all the stores so one does not have the ad vantage In the Toronto ton Kitchener area Georgetown Terminal Warehouse owns trucks driven by women do the blitz deliveries Buying their own trucks for closein areas was Lois brainchild said Norma To other areas various types of transportation are used but no matter where In the country from the Yukon to New foundland the bestsellers are received at the same time by the simple but ef ficient expedient or shipping the farthest spots first and following that pattern across the country It is on everyday oc currence to have three tractor trailer trucks apart from their ve hicles sitting at the loading docks being filled up shipments are ready An unbelievable six tractor trailer loads of Chesapeake came In and went out of this local business The pride on their operation shows in this statement Of the top best sellers last year we supplied seven said However the key to this whole operation without which the speed of handling could not function Is the Elliott Custom Brokers and Storage Company hous ed in the same building but under the control of the RCMP Doth and Lois are licensed custom brokers no mean achievement for two young women The books are cleared through customs right there and then counted and started on he process which sees hem travel across the country The combination of custom and distribution ware house in one location is rare with only about three in Canada Custom clearance is not only a benefit to Georgetown Warehouse but to the whole town since about CO to 70 per cent of the custom clearances is their books but the remainder serves all Industries in town The women also on pace SEE YOU A T INDUSTRY 80 DIEMOLD TOOL LTD 82 Todd Road Georgetown 8773071 The Specialists in Moldmaking for he Plumbing Industry Manufacturers of Pneumatic and Hydraulic Cylinders and a complete range of pneumatic control valves and accessories See our display at Booth No 13 INDUSTRY 80 Martonair Canada Limited Ave Mississauga Ontario L4X2C0 Tel 416 6254060 Vancouver Canada Limited Edmonton Calgary Oliver Industrial Supply Ltd Company Limited Ask about our Pneumatic School INDUSTRY 80 from Centers serving BUSINESS INDUSTRY and the PEOPLE OF HALTON HILLS 8771113