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The Acton Freo Press Wednesday Sept 3 Jennifer Burr One of the most popular attractions at tho Acton Fall Fair arc those big stout beaut the team The championship Bel draft horses arrayed in an pulling a replica of the original Danish carved beer drays has become a thrilling event at all the best fairs and exhibitions Evan or Division Street Acton is the national director of advertising and promotion for Car ling 0 Kecfe and the chestnut beauties come under his supervision At least their promotion is his responsibility he act shovel up behind them The Carlsberg team came into being In when Carling 0 Kecfe entered into a licensed agreement with Carlsberg In Denmark to import their beer The beer Is now brewed In Canada and had grown to encompass kinds of Carls berg and two brands including the new Carlsberg Light When Carl3berg hit the Canadian scene a good corporate vehicle was needed to advertise It What better than a horse drawn vehicle Draft horse hitches have long been an ad vertisement for beer dating from 19th century days in Europe and England when beer drays were drawn by the largest horses to be bred It only natural these proud teams in fancy har ness came to advertise the Denmark no exception and the Carlsberg brewers were proud of their fine and heavy oak wagons Exact reproduction In seeking to reproduce the original historical brewers dray Carling 0 Kecfe approached Pal mer Farms In Sehombcrg to select the best Bel gain draft geldings money could buy The Pal forms are still headquarters for Carlsberg owned horses and Pal mer owned horses who are often loaned for plays The wagons are superbly crafted replicas of Acton boards only priority A new Catholic school in Acton is the number one and only priority of the Separate School Board parents were assured last Wednesday evening at the regular meeting of the board held at Robert Utile school The board agreed lost month to a recon lion by Acton parents to hold the August meeting in Acton so they could tour the facility which will house students this school year whether they would consider a porta school Chairman said the board would have to look at all the altema fives but assured parents they would continue to fight for an Acton facility Director of Education Cliff Brynes said he would not suggest a porta unit since ihcy may never get the additional funding for a building once they arc housed in a portable unit Many of the parents In answer to question concerned over the by a parent at acl y is empty Chairman Robert 0 Brien said Acton was the one and only priority of the board for the allocation of funds by the Mln Earlier in the year the Acton parents were told they were a top priority on the board request to the ministry for funds school auditorium Some of us myself included let our actions rule our intentions and have at been out spoken as far as the board is concerned he said Since the matter is now out of board hands when board and ministry officials tour the facility Visualize the same facility when it is tilled with 225 children plus staff all working In cramped quarters under pressure a mother told the board The board agreed to school once it is opened In aa approve the Board September number one priority for a Spokesman for the School in No parents vince Whelan additional funds ere board concern available for Acton The rt or board later said the two in WQ3 weli schools were of equal W1 hdr decision to hold the Chairman O sad town After they had sent a letter to lourins the facilities the Minister of Education Bette Stephenson requesting a delegation meet with her In mid or late September to discuss the tor a school In Acton Acton Is a one school community presently housed In a building in excess of 100 years of age with Inadequate washroom administrative and program support facilities Portables are also located on site The building is leased from the Board of Education he explained In a letter Although the parents ore optimistic about receiving funds during a September review parent Mike asked the board what action they would take should they be turned down for funds and Danish brewery wagon mode from solid oak and carved by Antonio and J J Embellished with the traditional Danish Crown carving of Neptune the Danish mermaid and sea horses wagon is a tribute to Its craftsmen On top of the wagon are carved oak barrels name on those used at Carlsberg Breweries In Copenhagen only empty The horses all geldings are perfectly mat sorrels with flaxen manes and tails and flashing white socks They top a Ion weight each and often go up to COO pounds Belgians are the heaviest horses in the world and are desired for their solid flesh who said this life fair The jingling black and silver harness was specially made by Samuel who adorned each harness with three crowns Team drivers wear traditional costumes of white bell bottom trousers green velvet jackets and top hats The teams one each In Ontario Quebec and Alberta are now strictly an Ontario sight and reduced to two Ris ing costs have forced Carling to keep where they can have the most exposure which in weeks a year down south here Even when the horses are resting in their a velvet lined displays of harness and wagon are shown in malls and exhibits With seven men and two huge trucks per team it easy to understand why Evan says the initial Investment was substantial How ever he goes on to add It such a popular Item It the best known beer vehicle In Can ada the team and wagon Is an extra plus there is a direct ratio In sales increases whenever the team appears birth of twin fillies to one of the Palmer mares this spring first ever recorded in Can ada In conjunction with the birth of Carling Light beer was a happy coincidence that proved a boom to the advertising department too Fab- the greatest When Evan and Janet moved to Acton five years ago to raise their Tour sons Corey 1 W Bradley Christopher and Evan the Third was unaware of the Acton all air His first visit convinced him It was the great est thing I ever came across in my whole life He was even more delighted to find the Carls team in the parade Ho explains that not every request is honored with a Carlsberg appearance The event is care fully checked out to make sure it the kind of exhibit worthy of the team and that the max amount of people will be exposed to the subliminal advertising We make sure we try to get something out to Acton Fall Fair every year Evan is such a fair enthusiast he brings friends from Toronto out on I air Saturday joy the fair and hoist a few or the product Evan works sohard to promote He says he loves living in Acton and feels he home to the country Evan travels a lot keeping track of Carling O Keefe promotions which include the Toronto Argonauts the Quebec Nordfqucs and Expos so when he home he really enjoys Always the sports enthusiast he involved In house league hockey and coaches a major rep team It also his fifth year of playing in the industrial league He says he also docs his best to promote I is own brands of beer Although Evan has little to do with the Carl sberg team other than making sure pro motion is handled well he says he feels a great pride in them Great for horse business Carling O Keefe s and promotion of their draft teams had a positive effect on draft horse breeding all over Canada In the late and early 70s draft horses were rapidly be coming extinct There was little purpose to breeding the huge horses who had served for centuries In harness Breed classes at the fairs were experiencing fewer and fewer entries It was quite an event when he Royal Winter Fair was able too even two six horse hitches for their evening horse show With Keee Interest in Belgians and the public interest therein other companies followed suit creating an upsurge In draft horse breeding Suddenly breeders could command good prices for their horses gelded males were In mand Instead of ending up in dog food cans The draft horse come of age and numbers are reflecting new popularity much to the delight The Royal Winter Fair now has more sixhorse hitches than it can cram into its arena As a former Belgian breeder in the I watch the resurgence of draft breeding with a prayer of thanks to Carling Keefe and companies like them SI Joseph principal wis on hand when memben at the Catholic board toured he school Parents have been assured they are the board number one and only priority said they have decided to turn to God for help and outlined to the board their plan Tor a day of prayer this Friday September He invited board members to attend the mass at St Joseph HALTON HILLS BLUE FINS SWIM CLUB ANNUAL GENERAL MEETING Thursday September 1980 at CEDARVALE COMMUNITY CENTRE PM Please call 8775185 60 if planning to attend CANADIAN OOEON THEATRES A GEORGETOWN 3 m Stan fig day pa tar so Iota In THE FIENDISH PLOT OF MANCHU HELD OVEH 2nd BIG WEEK RAISE THE TITANIC SMOKEYANDTHE Scotia Covenants Mortgage Corporation Term Notes Fixed Term 5 Years Minimum investment Unconditionally guaranteed by The Bank of Nova Scotia Rates are subject to change Ask for more details at any branch of The Bank of Nova Scotia 12 Annual Interest Scotiabank THE BANK OF NOVA SCOTIA THE ACTON FREE PRESS Authorized as Second Class Mall Postal Registration Number ate We Have Invitations For All WEDDINGS BIRTHDAY PARTIES ETC i Home Gifts Cards Mill St East Acton Prices effective Sept 3 We reserve the right to limit quantities Canada Grade A Beef REGULAR CUT blade steaks Canada Grade A blade roast WELCOME BACK TO SCHOOL Devon store packaged breakfast sausage Maple Leaf cryovac cottage rolls Swift Premium 1 lb pkg wieners Maple Leaf 2 31b average smoked boneless pork shoulder Schneiders 900gpkg cooked bucket o chicken Campbells oz detergent Tide powder Vt Camp 19 pock beans Ken frozen 125 orange juice HghTncr frozen fi3i sticks frozen In Farm Houan frozen apple pie 24 loaf honey crushed wheat bread or country style rolls 138 69 NO NAME macaroni dinner 143 217 99 NO NAME 1 salad dressing NO NAME smooth kg peanut butter B cinnamon buns Granny chocolate chip cookies Dow Hand Wrap Peek blSCUitS g Ncilson drink crystals Ragu plain spaghetti SaUCe super stainless blades or ton on no Foamy 300 mi deodorant ml Right Guard Bounce- fabric softener sheets 119 138 119 129 169 179 279 Leaver pieces stems mushrooms 268 139 178 185 599 269 299 Wondra cond jCoti lotion CriSC0 giant banded cleaner Comet pic Span Mr cleaner Taster Choice rtstant coffee oh Quik i kg mouthwash Scope 750 ml Fresh Produce arrives daily at the lowest possible prices