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Tuesday Dec 1982 So Arthur F Johnson Associates is organizing a toy drive to help make it a Merry for all his little boys and girls Toys collected will be distributed by local Community Groups to many grateful children If you have new or used toys in good repair call us for pick up or drop them into Santas workshop Guelpb Si CALL Arthur F Johnsons business philosophy derived from study It may come as a sur prise that anyone would open a real Estate brockerage business at a time when the country is experiencing high in terest rates high unem ployment and a reces sion But Arthur Johnson believes that a market like the present one contains many opportunities for the buying and selling public and many op- port unities for well trained market aware professional salespe ople Mr Johnson says Market statistics sales are down from the highs in however I consider the market healthy are still buying and selling homes and there are a great number of people in this area that wish to make a move Mr Johnson first entered the real estate industry in 1966 in Toronto Later the same year he moved to Brampton where he be came active in the Brampton Real Estate Board and became its president in John son served the real es tate industry at the Ontario level serving on numerous committees of the Ontario Real Es tate Association and be came its president 1978 He also served The Canadian Real Estate Association as a direc tor or three years chairman of the educa committee chair man of the legislative committee and as a member of the execu tive committee for two years The firm Johnson Carney Limited was established In the summer of with Mr Johnson as Presi dent The firm grew to include over branch offices through West Toronto and Ontario regions In the firm Johnson Carney Limited merged with Family Trust Cor and Arthur Johnson became its general manager In the latter part of 1980 I found myself responsible for the development of a strategic plan that was to set out the companys strategy for at least the next five years When completed it was to set out the formal plan for the company that would be a cornerstone on which we would base decisions formulate short term objectives and it was also to be a management toot de signed to help run the company he said This process led to conclude that too many to hour days and six day weeks in senior level manage ment positions dealing with the day to day operation of the com panics had resulted in an unclear perspective of where the real estate market was headed and where it would be in five years time He decided to take a year sabba tical and study the real estate Industry In depthh Mr Johnson says during the year was able to a clearer perspective of the real estate industry the salespeople In the industry and the publics needs I spent the year fully expecting to retain to the real estate business travelling throughout North America at tending advanced real estate courses and seminars and a number of Industry meeting and conventions I studied the impact high Inter est rates high inflation and recession were having on the economy in general and on the housing market in particular I met with a number of brokers and with a number of Indivi dual salespeople who are succeeding in fact many of whom are doing exceptionally well under current economic and market conditions What this year long investigation led me to was a very clear under standing of what the public were looking for in a Realtor a highly and their needs as in dividuals a service de signed to provide the in formation they need to make the decisions they want to make secure in the knowledge that they are in fact making a wise decision and most of all they want to be treated as indivi duals important unique Individuals found as 1 expected to that salespeople also felt that need to be recognized as indivi duals treated managed and trained as individuals The fact that kept coming up time after time when talking to successful salespeople was that they wanted tailored to them personally management coaching training and motiva tion In large corporations people tend to become a payroll number or a SIN number as manage ment two or three levels above the work force think production units rather than of Indivi duals My investigation indicated that this is one of the main weaknesses of size and there simply does not seem to be any way around it The sad part is that If you are a number to the company you work for you seemed to be encour aged by the or treat the customers of the company as a ber as well In large organiza tions management spends a great deal of time considering the numbers complied for them production bers sales volume numbers and other sets of numbers then they establish averages and eventually end up with acceptable levels of performance statem ents based on numbers To me this seems to be a very bland uninspiring way to manage and it certainly doe not lead to causing managers to think in terms of helping people to achieve or to function at their true potentials A surprising number of people have accepted the idea that they ore a number where they work they dont like it but they don t feel that they can do much about it where they work However they want to be treated as indivi duals the service or and busi nesses that recognize this and provide quality service or products that are priced are succeeding and will succeed to an even greater degree in the future My investigation led to the development of what I believe to be a sound business philo sophy and a marketing approach that Is de signed to treat our sales associates as Indivi duals We encourage them and support them with management training marketing programs and techniques that treat our associates as indivi duals The philosophy of Arthur Johnson Associates Ltd Realtor can be simply stated as Performance Counts and to us this means that we perform effectively on behalf of the buying and selling Continued on RED A Luxury Rental Condominium Located Directly on the Gulf of Mexico Gulf Boulevard Madeira Beach The atjrMd to Ihelr hornet from condominium bedroom lwo 1 let of living dryer and your by o deep