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THE HERALD February in urn nit mi it in iitu i ititintui 1 1 it 1 mi mil ritm inn ti i 1 1 1 1 1 1 1 1 1 j i ti i i An Advertisers Plus Every advertising message is designed with one thought In mind to announce a service or merchandise to the largest possible audience There are some pretty fancy names for this aspect of advertising penetration saturation reach etc But basically what an advertiser looks for is the least expensive method of addressing his sales message to the greatest number of people Cost is important It affects both the price of his merchandise and his eventual profit Considerably enlarging the audience or readership of his advertising message for only a fractional increase in cost makes good business sense And that is the plus offered to an advertiser who schedules his sales message in both The Herald and the TriCounty Shopping News The advertiser buys the proved readership of Georgetowns first newspaper The Herald and for only a fraction of that cost adds the three- county distribution of the TriCounty Shopping News Its a good buy The Herald is a paid circulation weekly newspaper with saturation coverage within Georgetown It is a complete newspaper in cluding news pictures comment high- readership features and advertising The TriCounty Shopping News is a weekly free- distribution publication with an emphasis on advertising More than copies are carrier delivered to homes in Acton Milton Streets Me and surrounding areas Together they make up an unbeatable com bination of lowcost highreadership distribution of your advertising message A complete weekly newspaper News comment and features Main Street South Georgetown iiiiniiiiiinu iniimiiiirii Telephone 8772201