Georgetown Herald (Georgetown, ON), January 30, 1980, p. 28

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switch to and tale the noname challenge any one of our 300 products and cure not convinced s the best value in ntarioLoblaws will ou a similar national rand of your choice absolutely free Recently the Globe Mail published a survey comparing generic prices with those of leading nationally branded products The Globe Mail concluded In February 1 978 an independent research team found national brands were 35 to 40 more expensive than generics Earlier this month this newspapers survey of three grocery chains found that national brands are 40 to 45 dearer on average The enormous savings available to you through generic products were further illustrated by a recent CTV news broadcast which reported on a soon to be published study of generic ASA tablets versus nationally branded aspirins A spokesman for the Canadian Consumer Association who will publish the study stated that the survey showed generic tablets were just as effective as national brands that were as much as five times more expensive than generic ASA Are you passing up these huge savings because youve been disappointed in the quality of generic products Well then you havent been shopping at Loblaws At Loblaws were so confident of the quality and value of each of our 300 rioname products that we invite you to switch to and take our noname challenge of purchase necessary tor refund Percentage savings will vary depending upon items compared at Loblaws Offer subject to change without notice noname a sensible solution to rising prices

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