Georgetown Herald (Georgetown, ON), February 17, 1988, p. 33

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BEST MAILABLE CLOT HEAL ESTATE OUTLOOK Wedncwtey I Overpricing your listing How on you u a seller know whether your house is lined loo high Of course person to tell you Bui for whatever the reason your salesperson may be hesi to tell you As a seller the most obvious at i on occurs when there no action on your house But there is another situation which should indicate to you thai your house is overpriced This happens when your house is shown to potential buyers on a frequent basis yet no offers are ever received These buyers are usually shown through your house by sate companies Why should these salespeople be so anxious 10 show off your house Well the wiswer is really simple They probably have their I stings of houses thai are luted at a price Many After showing your house tl take their buyers through heir tiding which is priced much more rea In comparison your house their list looks I a bargain So watch for salespeople arc Setting the price Last week we discussed how we can tell if your house is overpriced In my opinion this is the cardinal sin fur both seller and salesperson So how do you determ ne the correct list price at Since all of us are guilty of trying to gel the very last dollar for our house we usually start too high and work down Is that bad The answer is YES First the mosiallcniion when you mil tolly list your house Tor sale Salespeople are conditioned to look at new listings and the good listings are personally inspected If your house comes cm the market at too high a list moit salespeople will simply forget about it Bui list price reductions while live do not have the same impact on salespeople or potential buyers They will only sit up and take nonce when your list pnee falls to or below market exactly the opposite of your goal At the same lime going through several list reductions means your IP- REAL ESTATE Jamie Johnston ally showing your property wiihout bringing you an offer Chances are they arc selling their listing off your house When you think this is happening sit down with your salesperson and ask to listings for sale in your neigh Compare the list prices of these properties You as a seller arc in competition with these listings for lerttial buyers In closing remember that most po tential buyers view anywhere between four to eight properties before placing an offer Therefore as a seller you should on an average that Tor six couples thai vlsii your house you should receive an offer Ifdishappens youknowyourprop is listed the right For booklet How to Sail Your Homo writs Canada Trust Realtor 320 Bay St Toronlo Toll fro 18002689509 REAL ESTATE Jamie Johnston house is on market for a longer period of time And the longer it is on the market the more suspicious buyers become human nature And this means you have to lower your pnee further to get action So it all boils down to getting the initial price at our just above market This is where the experienced sales per son earns his keep When listing your house get the salesperson to suggest a list And don just accept his word Ask Tor a market analysis showing recent comparable sales and current listings on the market proper ties you arc competing against tor buy Even looking at expired listings t such a bad idea It will show you where you will end up with a wrong pricing decision For a How to your Horn Canada Trutt Raaltor 320 Bay St Toronto MSH Toll 6002680399 NATIONAL REAL ESTATE SERVICE BRAND REALTY Fred Sale Millie Adams Sala Refrigerator Stove Dishwasher Fireplace Air Conditioning Hardwood Floors 116900 Phone FRED HARRISON or MILLIE ADAMS at 8771 283 NEW LISTING OFFERED AT For your personal viewing Call Bill McKeown or Andy King Largs country kitchen GUELPH STREET BUSINESS Established Local Ralail Business For Sale 000 In Inventory Included Gross Sales 000 00 In 1 9 A FANTASTIC DEAL FOR THE RIGHT PERSON OFFERED AT 36 RESTAR REALTY GROUP INC NETWORK THE STARS MEMBER REALTOR

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