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OUTLOOK 1990 Caring For TOMORROW Provided by the University o s Ontario Agricultural College OAC Freeman dean The apple industry goes under the microscope Apple imports have sky rocketed almost 500 per cent over the past decade stalling Canadian production and causing hardship for many apple fanners University of researchers are trying to determine if the creation of a national apple marketing agency could reverse this trend Some producers from Ontario British Columbia Quebec Nova Scotia and New Brunswick are spearheading a drive to establish such an agency But there is no factual basis to either support or refute their goal says Prof Larry Martin acting director of the George Morns Centre for the Future of who is conducting the study with Prof Ellen and research associate Christopher Gaston And not all members of the industry want a marketing agency its imperative that the effort be measured very carefully Since Canadian apple production has stood at about million bushels a year But the cost of producing apples has exceeded their output value by centskilogram As a result stabilization payments for the depleted industry have been as high as 21 5 million Clearly there are significant reasons for establishing whether or not a marketing agency could ease the burden on producers consumers and governments Central to the study is deter RECYCLING Please Remember to Recycle This Newspaper Fashions For The Young At Heart 115 MAIN ST GEORGETOWN Across From Knox Church ait effort Orders Accepted TWSHA ROMANCE The Ice Castle 416 8777491 348 Street NEXT TO CLASS IN Georgetown mining why the Canadian industry has failed to grow despite increased consumer demand for apples and apple juice The researchers say that if the problem is related to domestic overproduction a marketing agency approach in volvrag production regulations may be viable But theres also the possibility that the industry is entrenched in the production of varieties that Canadians no longer want In that case nothing would be gamed by restneting the supply m the hope that consumers would pay a high pnee which is essentially the effect a marketing agency has So the researchers are also examining the potential effects of alternatives to a marketing agency These include improved apple quality greater efficiency in producing and storing existing varieties unproved marketing and testing of unproved vaneties to compete with Canadian demand for popular unpolled products especially the Granny Smith apple which now accounts for almost 30 per cent of the imports Although the industry in general is hurting not all apple producers are in due straits The researchers are identifying the characteristics of successful operations to determine if other producers can adopt similar practices that might lower their cost of production or help them achieve higher revenues GEORGETOWNS GENERAL STORE ORANGE CRATE GOURMET CANADIAN MADE GIFTS ON SALE NOW IIOMemSta GIVE US MAID SERVICE WHOS BEST THATS WHO THEAWARD WINNER Jr For FREE Estimates call 87321 65 Plastic recycled as insulating fibre Old detergent bodies and other waste plastic could soon be helping Canadian homeowners in their battle against an unseen cold A Toronto based firm Embrace Systems Canada Corp has developed an nsulation material made from recycled plastic that says is as effective as glass fibre Called fibre the material is made by heating waste plastic and spinning it inio fibres The company says it is pliable toxic not irritating to skin and comparable in energy to glass fibre insulation Aided by a grant Irom the Ontario the has already tested the insulation on building sites that need to be heated in winter while construction workers are inside It plans to make available to homeowners by next spring Mark Meade company founder and president used to work in construction where he saw need for a more blanket to wrap around build under construction in winter He found that glass fibres used in tarpaulins broke down quickly The new material is translucent white allowing natural light through Meade said the material has been approved by the U S Food and Drug Administration to insulate factory wails in refrigeration and cold storage installations VIDEO RANCH BETA NINTENDO VMS NEW ARRIVALS Karat Kid III Turner Hooch Bodroom Eyas II Uncle Buck KIckboxsr MACHINE RENTALS CAMCORDER VCR NINTENDO Street SKI 8730700 foodstuff A BULK FOOD STORE SO MUCH MORE CAKE rXETED SPECIAL THIS WEEK ICING COLOURS After NutriSystem my wardrobe went from boring to breathtaking CALL TODAY FOR A FREE NO OBLIGATION CONSULTATION 8731900 290 GUELPH ST GEORGETOWN In the Georgetown Market Place Special offer consists ot 3 weeks of NutriSystem services Does not include cost of exclusive NutriSystem food diaries and maintenance program valid at participating centres New clients only-