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THE HERALD OUTLOOK Saturday February 10 1990 Page Carine For TOMORROW Provided by the University of Guelphs Ontario Agricultural College OAC Dr Freeman dean Computers help people come to their senses survey Toyota Honda Ford head top 10 list Models produced bv Tovotn making their next vehicle pur would buy the same brand again Chris Findlay is computer izing the science of sniffing And tasting And touching And listening A computer software package developed by a University of Guelph team led by food science graduate Findlay is being used by major multinational com panies like General Foods and Avon to determine what will find its way to the supper table snack bowl or vanity But its potential doesnt stop there Virtually any Sort of con sumer preference can be measured this way says who developed Com Sensory Analysis with Consumer Studies professor Elizabeth Gullett and Don Genner This product is flexible enough to assess everything from the smoothness of whiskey to the crunch of potato chips Sensory analysis is a site for product introduction or refinement Because buyer demand fuels sales turers use consumer panels for important sensory measurements But tabulating the results has traditionally been a tiresome and exacting skill Panelists pain answered flowing sheets of questionnaires follow which a data entry operator would manually insert the results into a main computer for analysis Misinformation due to excessive handling and human error was not uncommon But the CSA system takes a fraction of the time to separate winners from losers Seated in Good service good coverage good price Thats State Farm insurance 1 74 Guelph St Georgetown 8731833 Like a good neighbor Slate Farm is there FARM INSURANCE front of a video display terminal panelists taste a cookie smell some cheese or rub a fecial tissue on their cheek for example then touch a senstive pen to a point on a graduated line on the screen that parallels their preference for die products taste smell texture etc The resulting signal is relayed electronically to a central computer source tabu lated and offered for analysis The system s first client was Jack Daniels bourbon manufacturer Brown Forman which wanted a sensory assess ment of a new liqueur line Since then others have followed including Nabisco the Campbell Soup Co Nutra Sweet and the S army The system was developed through a research contract with Findlay Guelph based com Inc and the University of Guelph The researcher plans further studies on applications for the system and a new thrust into the European market Models produced by Toyota Honda and Ford dominate Cana dians list of cars for their next vehicle a national survey conducted by the 1 million member not for profit Canadian Automobile Association reveals The Toyota Camry chosen by per cent of the almost 22 Canadian car owners including Hamilton Automobile Club members participating in the CAA s annual Vehicle Durability Survey narrowly edging out the Honda Accord the choice of per cent of respondents Ford placed four models in the top list of choices more than any other automobile manufacturer The top 10 cars identified by owners as their preference for their next purchase are as follows l Toyota Camry per cent 2 Honda Accord 6 1 per cent Toyota Corolla per cent Plymouth VoyagerDodge Caravan 3 per cent Ford TaurusMercury Sable 3 per cent Ford Crown Victoria 1 per cent 7 Volkswagen 1 9 per cent Ford TempoMercury Topaz 1 per cent 9 Honda CivicCRX 16 per cent Ford ThunderbirdMercury Cougar percent The CAA survey also reveals that owner loyalty to brands is strong Fully per cent of survey respondents indicated that when making their next vehicle pur chase they would choose a model made by the same manufacturer as their current vehicle Toyota HondaAcura and Volvo achieved the highest brand loyalty all with over 65 per cent of owners who would buy the same brand again The Canadian Automobile Association is the federation of all provincial and regional not for profit automobile clubs in Canada including the Hamilton Automobile Club Whats Cooking at Steak Express Saturday is Sample Day GEORGETOWN rooo Passive Reducing Exclusive Ladies Salon Paraffin Wax MinicuteA Pedicure 8734907 Guelph St Entrance Georgetown Nells DRIVING SCHOOL Approved by Ontario Safety League NEXT COURSE 4 Day Crash Course March 12 13 9 30 a to 30 m For Information About Courses or Private Lessons phone 8772671 SPECIAL EXTENDED THROUGH FEBRUARY PERM SPECIAL i SAVES Reg A SPIRAL WRAP ACRYLIC NAILS EAR PIERCING NOW AVAILABLE Co Today For Your Appointment SAVE20 On This Mth Regular 235 GUELPH ST BESIDE BURGER KING scissors 8777917 SEBVCE THAT GO HMO VALENTINE SPECIAL A Gift For You OFF PERM HIGHLIGHTS OR TINT We oho offer Full Hair Service for the whole Including GiGi Removal 21 Mill St W ACTON Propriotor Worstold VOGUE BUTTERICK GEORGETOWN FABRICS Georgetown Market Place So side Delex Smoke Shop 8772477