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THE HERALD July ISM Pages Consumer preyed upon says marketing board spokesman Continued from Page 1 Mr Roth was invited to attend the University of Minnesota to discuss his organic production methods Mr Maxwell agrees organic poultry may have a different taste but said the difference should not be related to quality and safety of farm production He added that organic poultry has not been pro ven any safer than non organic poultry Consumers shouldn t believe they are buying second best if they don buy organic poultry said Mr Maxwell biotics fed to organic chicken does not leave any residue in the meat he added Mr Maxwell did say Miracle Mart has come as close as possible to offer ing what is said to be organic poultry To the best of our knowledge Rex Roth s chicken is truly organic but I wish they would leave it at that instead of clouding the issue with so many other claims Mr Maxwell said Ben in charge of meat and fish merchandising for Miracle Mart said the grocery chain is simply following con sumer demand as organic is a huge part of the future Mr Koldyk said the organic feed must be grown on a farm that has been completely free of chemicals for three years He said although the Organic Crop Improvement Association is now self governing the federal government will soon be recognizing organic products The marketing board is also con that is promoting their Natural Choice Green chicken as certified but the con sumer is not old by whom The chicken is certified Bill Stevenson a former professor of Animal and Poultry Science it ihe University of who his ex tensive background in genetics and veterinary sciences So what the public won immediately know that and will assume the chicken is something special said Mr Max well FEDERAL All poultry including s Natural Choice Green chicken is federally inspected However con sumers may interpret the cer as higher quality produce when no approval of the is even required Mr Maxwell said Georgetown manager Ron said the Roth Family green chicken mav cost more but people seem willing to pay the premium He said con turners are moving toward the natural product market because they believe tint additive pro- Farms receive tax rebate TORONTO The Ontario government will provide million in farm tax rebates for the Farm Tax Rebate Program Agriculture and Food Minister David Ramsay announced Owners of farm property in agricultural production will receive a rebate equal to 75 per cent of taxes levied on eligible farmland and outbuildings The Farm Tax Rebate Pro gram demonstrates this govern ment s continuing commitment to financial stability for Ontario farmers Ramsay said The twoyear program reflects the principle that all owners of farm property in agricultural pro duction should be treated equally The program focus is on land in agricultural production To be eligible for the first year s rebate farm property must be us as part of a farming operation with a gross production value of at least in Ramsay announcement follows an extensive evaluation of the pro gram by a committee composed of representatives of the farming community and officials of On tarios Ministry of Agriculture and Food Applications and brochures will be mailed to owners of farm pro perty in midSeptember ducts are safer Despite the board s claims he said customers are educated enough to know what they re buying Manager of Georgetown Miracle Mart Chris Bootland insists there is a specific market for the organic chicken He also emphasized that people buy the chicken for what it doesn t contain assuming it is safer s vicepresident of meat operations said consumers are looking for safer products made without additives and the grocery chain is simply catering to this clientele Poultry Farms raises processes and packages the Loblaws chicken separately according to the pro tocol designed by Bill Stevenson so the entire process can be closely monitored said Mr The chickens are raised ferently on all vegetable feed with no meat by products to con taminate chicken meat he said According to Mr Collinson the en tire process is unique in that feathers are burned off at lower temperatures to retain flavor below the skin and the chicken is aircooled therefore the consumer is not paying for added water PROCESS Other processers are allowed to pick up a maximum of 12 per cent water in the cooling process however the new aircooling pro cess which takes about hours won t add water weight and will even tenderize the meat he said s Green natural chicken is also packaged by hand remov excess skin and fat Mr Collin son said The price difference relates to different housekeeping and sanitation methods he added The consumer is being charged premium pnces for the natural poultry because it costs more to raise chicken under the new expec He insists no more profit is made from the natural chicken than on regular chicken Mac Traas director of the On tario Chicken Producers Marketing Board who also has a chicken farm in CampbelJville said consumers are being confused by the different labels and could be getting cheated If consumers want to pay extra for what some say is a better tasting meat then that opportunity should be there he said But they may not realize the chicken they buy is not government approved as organic not raised in cages or fed hormones Mr Traas said The uninformed consumer is be ing preyed upon by selling the idea that one can eat chicken meat with a clear conscience he said I eat what I produce and what others produce without any qualms Since losing lbs with NutriSystem staying thin is as easy as getting thin At NulnSystem I learned that being active not only helps you lose weight faster it helps you keep the weight off NutriSystem should know They ve got an activity program designed especially for people who want to lose weight permanently Because I ve kept the weight off for 7 months now I m active all the time walking swimming ust about any activity that s healthy and fun I do And I going to 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