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Christmas Gift Guide Wednesday November 27 1991 Page 3 the HERALDS Stock a tool box for a personal yet practical gift Everyone likes to receive Christmas stockings or holiday gifts selected especially for them Heres a variation thats just as personal and even more practical a tool box containing in addition to tools a few fun items that fit the recipients interests or hobbies Roughneck Tool Boxes by Rubbermaid come in six different models any of which can be person alized for all doityourself persua sions For example ask yourself if you have people like these on your shopping list Home A large tool box with multiple compartments can replace the old rusty one currently in use Add some specialized tools and a set of Roughneck Small Parts Bins Just out of the nest Treat some one moving into a first apartment with a tool box stocked with basic tools for home repairs plus an assortment of picture hangers nails and screws and maybe a book or video on home orga nization Atoms or dads helper The boy orgirl who likes to tag along on work projects makes a great candidate for a small tool box thats just right for starter projects Stock it with small tools and perhaps a kit New car owner Fill a tool box with wrenches fuses and other auto supplies or make up a road kit with flashlight flares road maps and maybe a book on weekend getaways Proud home buyer Whether its WHETHER THE RECIPIENT IS A HE OR A SHE a tool box makes a great holiday gift Include some tools art sewing or hobby supplies whatever fits the interest of the person youre giving it to Rubbermaids Roughneck Tool Boxes are of tough plastic so they wont rust or dent and can be used indoors or out a new home or a fixerupper home buyers will welcome a tool box hold ing basic tools and helpful extras How about including an note promising to assist in hanging curtains wallpapering or refinishing floors Hobbyist Is he or she into rail roading woodworking needlepoint or gardening These hobbies all have their own tools and supplies Stock a tool box with a few appropriate ones and a gift certificate from their favorite hobby store or a subscription to a hobby magazine Another nice thing about a tool box gift is that you can add to the supplies when other special dates arise during the year birthdays Mothers Day Fathers Day and other events toot boxes are tough and durable handy pull out trays hold supplies in multiple compartments Look for the Roughneck Tool Box in hardware departments of mass mer chandise discount hardware and home center stores Name Gift Ideas SizeColour Name Gift ideas SizeColour Name Gift Ideas SizeColour Name Gift Ideas- Employers share in the spirit of the season Homes arent the only places where gifts will be exchanged this holiday time The spirit of the season is apparent at many businesses where giftgiving has become a pop ular tradition According to a recent survey three- fourths of businesses who give gifts present at least some of them during Christmas and Hanukkah Holiday giftgiving to customers is an opportunity to build good will and increase awareness of your company name explains Ronald Schwisow chairman of the board of the Specialty Advertising Association International SAA International the trade group of the ad specialty industry Results of a study of business gift recipients conducted by Arizona State University found that two out of three 67 percent of those sur veyed were more cognizant of the attributes of a companys products or services after receiving a business or executive gift Year after year business gifts have proven effective in creating a positive customer perception the likelihood they will contact the when the product or service is needed notes Schwisow This years most popular business gift items are personal items such as clocks watches and wearing apparel or desk items including pens pencils and calendars While there is a world of difference between an imprinted pen and an embroidered sweater both items can be used by the recipient Were seeing a trend in giving functional sometimes higherpriced and always quality items says The key is something that is worthy of being called a gift Like the personal gift the business gift is most appreciated when it is thoughtfully chosen and presented with some degree of per sonalization To increase the impact of business gifts Schwisow suggests subtly imprinting items with your company logo or message The gift itself also should reflect your companys image Imprinted gifts have a lasting impact after he holiday season has ended Schwisow says In fact a survey of business people found that eight in 82 percent of respondents with ad specialty items on their desks indicated they are con scious of the advertisers name logo or message on the items And 98 of the respondents stated they appreci ate having the items Planning is a crucial aspect of a suc cessful giftgiving program according to Schwisow Busmess gifts should be used judi- to be costeffective and achieve results Schwisow emphasizes The success of the giftgiving program often depends on the vehicle selected and the method in which is handled Many corporate executives do not have the time or knowledge to develop a gift program One solution is to uti lize a specially advertising distributor a professional who is familiar with the thousands of ad specialty products available and can advise on the best and most costeffective ways to imple ment a program The best source for identifying dis tributors is through referral They also can be found in the telephone book under Advertising Specialties So when youre making out your shopping list this giftgiving season dont forget to include your business clients and customers With good tid ings in he air it is the ideal time to spread some holiday cheer and generate good will towards all Mix and match with Classical Christmas party themes From Hallmark Beautiful Christmas partyware entertaining accessories gifts greeting cards decorations wrapping paper puzzles and so much more Come see us soon Georgetown Marketplace Georgetown 8737096 THE PLACE TO SHOP IN HALTON HILLS Wrap Up Your Christmas Shopping With Style and Great Savings 25 OFF STOREWIDE Sale Excludes Bridal Hosiery Day Lingerie OUR GIFT LIST INCLUDES Sweaters Blouses Sportswear CoOrdinates Casual Wear Dresses Outerwear Accessories Lingerie Sleepwear Housecoats Shoes Handbags Jewellery Boxes Costume Jewellery Watches Cosmetic Bags Vanity Accessories Gloves Mitts Hats Scarves Please Join Us For Our Annual CHRISTMAS OPEN HOUSE SUNDAY DECEMBER 1st 12 PM Hot Cider Goodies Will Be Served Dont Miss It 77 MAIN ST S 37 MILL ST E GEORGETOWN ACTON 8731470 8531433