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Kia focuses on style and technology at Paris Show Kia's 2010 Paris Motor Show stand will feature striking design and new technologies. Taking centre stage and making its world premiere will be the eye-catching, compact and unique electric POP concept, designed by Kia's European design team under the direction of Peter Schreyer, Kia's Chief Design Officer, and Gregory Guillaume, Kia Europe's Chief Designer. "A concept car like the POP could only have come from us," explains Gregory Guillaume. "Designers very rarely have the opportunity to start from a clean sheet of paper and it's great to be in a position to operate with such freedom." In addition to POP, Kia will also be displaying a number of striking production models which reinforce the company's commitment to developing its design language, and putting this into practice with realworld models. Kia's POP electric concept will take centre stage at its display at the Paris Motor Show. 5 WHEELS October 07, 2010