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www.insideHALTON.com · OAKVILLE BEAVER Thursday, March 22, 2012 · 22 Sheridan symposium will get down to the business of aging By John Bkila OAKVILLE BEAVER STAFF The Sheridan Elder Research Centre (SERC) will host a symposium April 18 to help businesses learn how to effectively market to an aging consumer population. Hosted by SERC's new arm, Business of Aging: Information Exchange Network (BA:IEN), the event is being organized by corporate communications post-graduate students at Sheridan College Institute of Technology and Advanced Learning. "(It's) a way to integrate the students and inform them of the importance of learning how to market to an aging consumer population. In addition, they're also able to experience hands on, how to create and put on an event as part of their program," said Cathryn Oliver, BA:IEN co-ordinator and a professor in Sheridan's Faculty of Business. BA:IEN's mandate is to create an opportunity for business owners to learn how to market and serve aging consumers. "This educational conference is just one of those ways." The half-day, interactive Business of Aging, Mature Consumer Marketing symposium is for business owners or retail, manufacturing and service sector management. Moderated by Dr. William Holmes, dean of Sheridan's School of Business, the event will also see a panel of experts discuss the challenges, solutions and opportunities that an aging demographic represents. The panel members include: Lina Ko, author of the blog Boomerwatch. ca; Ross Mayot, vice-president of community development at CARP; Gerald Bramm, senior partner at Gray Matters Research Chris Weigand, CEO at Jibestream; Mary Jane Carroll, Sheridan professor and specialist in design for aging populations; Matt Trinnear and Bill Lytle, program coordinator and goodwill ambassador (respectively) at Ontario Senior Games Association. "Their skill sets include marketing, advertising, research, communications, architecture/design, technol- TAI CHI HEALTH CENTER NOW OPEN The Tai Chi Health Center is proud to announce the opening of their second location, right here in Oakville. " Oakville did not have a lot of acupuncture and Chinese medicine health centres so we wanted to bring this service to the community." Dr. Wade Yang, a member of the Chinese Medicine and Acupuncture Association of Canada with over 24 years of experience will be joining the center to provide his expertise in Chinese medicine to clients both in Oakville and the original Mississauga location. In addition to acupuncture, the center offers RMT massage therapy, cupping, Chinese herbs, reflexology and Reiki. " We look forward to visiting with new clients and helping them achieve their wellness goals." Advertorial MICHAEL IVANIN / OAKVILLE BEAVER AT WORK: A Sheridan College corporate communications class works on organizing an April 18 symposium. The conference is hosted by SERC's Business of Aging Information Exchange Network (BA:IEN). Pictured clockwise are, from bottom left, students Meaghan Turpin, Sammy Allouba, Peggy Bhutia and Christi Campbell. ogy and gerontology. Their insight will be very valuable for all attendees," said Oliver. The symposium will take place 9 a.m.-noon at Theatre Sheridan at 1430 Trafalgar Rd. campus. Tickets cost $70 for BA:IEN members, and $90 for non-members. For information or to register, contact Paulina Caminoatpaulina.camino@ sheridanc.on.ca or 905-8459430, ext. 8617. GRAND OPENING! $ Any Service of $60 or more 20 OFF with this ad exp. April 30, 2012 Medically Proven Weight Loss Method · · · · · · · Your Last Diet · RMT Professional Massage · Acupuncture OUR SERVICES INCLUDE: Medical Insurance Accepted · Chinese Herbs · Reflexology · Cupping · Reiki Lose an average of 3-7 lbs/week Great for men and women Primarily promotes fat loss Helps to maintain lean muscle mass Supports cellulite reduction Promotes vitality and energy Naturally suppresses appetite To learn more information please email info@acornhealth.ca or call 905844WELL (9355). 250 Wyecroft Rd., Unit 15, Oakville, ON 2544 Speers Speers Rd., Rd., Bronte Bronte Plaza Plaza (at (at Bronte Bronte Rd), Rd), Oakville Oakville 2544 905.712.3999 · 905.901.3318 Family Chiropractor/Acupuncturist www.acornhealth.ca Dr. Jenna Davis 905.844.WELL (9355) drdavis@acornhealth.ca