TEAM 2000 T 416 . 746-2999 0 ^(] Kathie Anderson Sales Representative 905-580-0091 (d ir e c t lin e ) Contact: Rod Jerred Phone: 905-845-3824 (ext. 5559) Fax: 905-337-5567 e-mail: rjerred@haltonsearch.com B U SIN ESS Downtown men's store named for father, daughter By Angela Blackburn OAKVILLE BEAVER STAFF Who is Jonathan Quinn? It's a new men's wear store in downtown Oakville dial's owned by Joseph Diodati, so why is it called Jonathan Quinn? "My dad is Jonathan, so it's in honour of him, and my daughter's name is Emily Quinn (Diodati)," explained the shop owner. The store opened in early November at 249 Lakeshore Rd E. and is Diodati's second. "I have a store in Mississauga at the Erin Mills Town Centre. I've had it for three years, it has the same name. It was my first store," said Diodati. At age 44, the retailer said he's been in the business for nearly 30 years, having begun working part time at men's wear stores while at school, primarily those owned by the fashion retail giant Dylex Corporation. "I have a passion for it and the fire hasn't died down," said Diodati. Diodati also has a passion for Oakville. "I've been trying to get down here for 10 years," he said of his new store in the downtown. "I love Oakville. I'm familiar with it, I have a good base of Oakville customers and I always wanted to have a store here," he said His store manager and right-hand person for 18 years, Natasha Faria, lives in downtown Oakville. Diodati always told Faria to keep her eyes open for a store availability. The right place and right location opened up last summer and Diodati finally had his new Oakville store. Bom and raised in Toronto, with a strong Italian her itage, Diodati offers a range of services and products. "I cater to a diverse crowd" he said noting there are customers in their 20s who are interested in the latest trends to those he calls "gentlemen," who are more inter ested in business and casual apparel. "I have shoes and accessories, cologne and wallets," he said also listing shirts, ties, sweaters, suits, blazers and formal attire. Barrie Erskine · Oakville Beaver "I have made-to-measure, custom-made clothing as Store owner Joseph Diodati and employee Ryan Wilcox show off some of the merchandise available for sale at Jonathan Quinn men's clothing store. well," he said Jonathan Quinn offers products in the mid-to-high The downtown retail outlet opened in November and is Diodati's second men's clothing store. He named it after his father and daughter. end bracket. or getting the fit right What's new in men's wear this season runs the mall, it's always busy, people are always walking by so "We do European fashions without the designer The 1,500 sq.-ft Jonathan Quinn store is open from gamut from larger collars and cuffs, to the appearance of there's a bit more traffic. Yet for the amount of people prices. It's priced sensibly," said Diodati. 10 am. to 6 p.m., Monday to Wednesday, 10 am. to 9 more color, lots of man-made fibre fabrics and an abun who do come in here, it's good business," he said of his Oddly enough, there's a large number of women p.m. on Thursday and Friday, 9:30 am. to 6 p.m. on dance of texture. Oakville operation. who frequent his men's wear stores. Saturday and noon to 5 p.m. on Sunday. Diodati said the Christmas rush is on, and said he Diodati is used to the rapid change that's trademark "Mostly women do the shopping for men," he said It can be a grueling schedule for Diodati who, with of the fashion world so it may have prepared him for welcomes new customers, as well as his established "The men who come in know what they like and what his wife, Elizabeth, is raising a five-year-old daughter, adapting to the drastic change in operating a street-front clientele who may not yet know they don't have to they want" ·Emily, while operating both his stores with a staff of store rather than a mall store. venture as far as Mississauga to shop at his store any Both crowds appear to be up on the latest trends eight including himself. "It's different It's like two different worlds. 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