Oakville Beaver, 8 Aug 2003, p. 11

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The Oakville Beaver, Friday A ugust 8, 2003 -1 1 New Cleaning Service goes Above & Beyond to help you Create Time for Balance New cleaning service goes above and beyond to help you create time for balance. After only a month, Above and Beyond Cleaning Services is on their way o f changing the stigma o f domestic paid servic es - one step at a time. Above & Beyond Cleaning Services is a centralized locale for home-care needs that believes in creating time for balance for the customer. At this stage, they offer clients home-cleaning services with extras such as fresh linen and bath service, Venetian blind wash & shine and dry cleaning services. This is in conjunction with our home cleaning servic es o f vacuuming, dusting, cleaning bathrooms, kitchens, and shining m irrors and glass doors. With any business, proper research, strategy, market devel opment and financials are nec essary ingredients for success. However, the owners believe in on-the-job-lessons and learning from mistakes. "Since launching, not only is going live applicable in the IT sector, this is very applicable to domestic paid services," says partner Josie Giovenco. "Even though training is in place for teams, and products and processes are top notch, each customer and household is unique and we need to assess needs/outcomes on a case-bycase basis." It is only natural that founder Deborah Serravalle has become a Domestic Advisor, advising clients on the best solutions for their home-care needs. "N ot all o f our clients' needs warrant a cleaning service, such as Above & Beyond. Some are referred to an independent cleaner who caters specifically to a small group o f clients, hence offering more specific and flexible services," she says. Above & Beyond's mission is to create Time for Balance for the client, while at the same time changing the daily stresses o f home-care. Statistics show that housecleaning is the num ber one chore that takes up most o f the weekend or some thing that doesn't get accom plished because there are not enough hours in the day. This translates into frustrated households and, unfortunately, the female continues to take most o f the onus o f household cleaning even with helpful hus bands, partners and/or children. "We believe that cleaning is a necessity not a luxury. We want to attract clients with chil dren where both parents work as these are the households that need balance in their lives," says Debbie. Debbie and Josie both admit part o f their jo b with marketing, public speaking and customer care is to educate the consumer about changing the way they think about domestic paid serv ices. "We are often confronted with comments such as `1 work but 1 should be able to take care o f the household as my mother had more to deal with and she was able to!' or `I am a stayhome mom, 1 should have the time to clean my hom e'." "Another stigma to change is when we walk into a potential client's home for a quotation 99.9% o f the time, we are faced with the same response, `please don't look at the mess, 1 didn't have time to tidy or clean!'. We respond with `that is our jo b and pleasure!!!', states Debbie. "We as women should not put so much emphasis on what our home looks like to others. As work and home life balance is our passion behind our objective, we want to be able to alleviate some o f the home-place tasks by taking care o f home cleaning, and beyond." As a business, Above & Beyond Cleaning Services offers out-of-the-box models for students, corporations and non-profits looking at different methods o f fundraising. We are presently looking for full time employees who are interested in a career, and learning all aspects o f a growing company, that is interested in "planting a seed, and watching it grow". If you are interested in our company as a potential employ ee or client, please visit our website www.aboveandbeyondcleaners.ca or contact us at 905825-4242 ext. 223. You Will be Glad You Did! in! W e Date You N eed An Oit -Ok-Thf-Bo\ G ift Idea? " ° NV u v t p .............. - the tk m f ek abo ve « I Na ` 1' ' s t e a s s tzt/s a ^ c i » » n i n a t t t v i c i i GtA C trtifk a tn (n a h M t lo r o#Oerowom IW IW O lr tftu M I Anovi i g l S Bkyond <*» Bia *t m 905.825.4242 ext 2 www, a bov#a nd b©v©ndd<§Qi ^ ^ B rv o N D ' 1 * V i c * G h d * » D idl s 2003 Copyright. All Rights Reserved Above & Beyond Cleaning S

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