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www.insideHALTON.com | OAKVILLE BEAVER | Friday, August 14, 2015 | 16 Scientific approach to business pays off for entrepreneur continued from p.15 Rodgers said the award selection involved nominations by Google representatives and a deep audit of the client accounts of each nominee. The entrepreneur said the place where his company shines is getting his customers the largest number of subscribers for the least possible money. "It's really just going at the opportunity for digital with a 100 per cent scientific approach," he said. "Our company is composed of stats majors, computer programmers, and a lot of really mathematical-type people, as opposed to advertising people. That's kind of our distinction. What we focus on is always accomplishing a business objective and we are able to show potential clients and existing clients that there is truly more that can be done." Rodgers attended Wilfrid Laurier University in Waterloo, Ont., where he received a bachelor's degree in business. He has worked in the digital marketing field It's really just going at the opportunity for digital with a 100 per cent scientific approach. Our company is composed of stats majors, computer programmers, and a lot of really mathematical-type people, as opposed to advertising people. That's kind of our distinction. co-founder Direct Access Digital Eric Rodgers n ow o f f e r i n g P h ys i ot h e r a P y o s t eo Pat h y at h l e t i c t h e r a P y for the last nine years, falling into this line of work at the age of 18. In 2011, Rodgers co-founded Direct Access Digital with long-time customer acquisition expert Don McNeil. "It was a true start-up. It was just my business partner Don and I. We rented out 100 square feet, didn't take a salary for half a year," said Rodgers. "We were able to get our first employee and then our second employee. We are almost at 30 people now, working with some really big names. It has been really intriguing." He said Direct Access Digital tries to maintain that small company feel, stating they still have a pool table in the office and beer in the fridge on Fridays. Rodgers said his company is continuing to expand. In about six weeks Direct Access Digital will be adding a new larger office location near the Appleby GO Station in Burlington. He said the company is always looking for local talent and anyone interested can visit 5360 South Service Rd., Unit 100, Burlington, Ont. Come see why we have been voted best optiCal stoRe sinCe 1994! oakvillesportsmedicinecentre.ca a wide variety Of deSigner BrandS: 905 337 8455 Opening soon! Gourmet Vegan Grub Breakfast Lunch Dinner Oakville's experts in eye Care: Denise pala, niCky pala & mike mCGrath · armaNi · Tory Burch · Versace · ray BaN · marc JacoBs · carrera · coach · Juicy couTure AnD mOre... Designer lenses: nikOn, Zeiss, essilOr CriZAl kODAk AnD mOre Family Owned & Operated Optical A Name You Can Trust! 125 Cross Avenue, Oakville www.spaceoptical.ca · 905-842-2821 (Across from Home Depot) Space 2460 Neyagawa Blvd, Oakville, Unit 9 Vegan · gluten Free · eatery Follow us: @vegebitez Contact: vbcareers@hotmail.com NOW HIRING