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M4 1tit, UANVlLLfc, b tA V tK weanesaay, August 8, zuui Coats of Arms have lost ground to coprate logos (Continued from page 1) regional council, Halton Region Museum and is used in the Halton Regional Police Service coat of arms, said H alton's community relations director Carleen Carroll. However, like Halton Region's logo, the Town's logo was developed for dayto-day use and specifically for attracting new business. "The (regional) logo was developed to attract business," said Carroll. It was adopted as early as 1985. "We're a community with the best quality of life within the GTA, vying for economic development opportunities. As such, we need to market ourselves with one clear image," said Mulvale when the Town logo was introduced. Today, it's the first thing you see, along with the words "quality of life" when you open the Town's Web site. It can also be seen on Town letter head and faxes, local buses and other Town vehicles (slowing replacing those bearing the Town crest as fleets get replaced). It's even flying on a flag at town hall on Trafalgar Road. The traditional crest "will always be retained by the mayor's office" said Janine Carlson of the Town's public relations department. Mulvale admitted she was a holdout who didn't see the need for change. "Guess again," she said, noting the public support for the idea. "The coat of arms is still on the mayor's stationary and business card. We see the heraldry as a strong link with our past," said the mayor. Mulvale also said it's a great tool in teaching children. Kids are often amazed to learn of times when only the wealthy or learned could read, that people used pictures to communicate and that symbols, like those on the coats of arms, "told a story," she said. Oakville's coat of arms includes a silver tree (symbolic of white oak trees associated with Oakville's early histo ry); two boars' heads (from the Chisholm family's coat of arms that allude to Oakville's founder William Chisholm); a boat that represents the tow n's early shipbuilding industry; water (representative of Lake Ontario); and a mural or Civic Crown (reminis cent of the walled cities of ancient times and a symbol used in many civil coats of arms). Yet while the coat of arms is a tie to the past, the new corporate logo is about "forging ahead and seizing our future," said Mulvale, noting Oakville was a lit tle behind other municipalities in pick ing up on such a move. "Definitely in terms of economic development, it was widely supported," said Mulvale. And the move to Oakville's colours of blue and ochre (gold) had nothing to do with the fact that those happen to be Mulvale's campaign colours, assured the mayor. Many around town were already using those colours including the Rotary clubs, White Oaks Secondary School and the Lions club. Yellow and blue are just very recog nizable colours that happen to be non partisan, said the mayor. Yet while many in the 21st century move toward corporate logos to operate in the global economy, history isn't tak ing a backseat. Much as it was in the Middle Ages, heraldry is back in vogue, particularly with Canada's Heraldic Authority on this country's shores. While those who have a coat of arms charge ahead to develop a corporate logo, many groups that have corporate logos are now filling out applications to secure a coat of arms. Town of Oakville C o a t o f A rm s Oakville's coat of arms was granted in 1966 by Lord Lyon King of Arms in Edinburgh, Scotland. Its symbols include a silver tree (symbolic of white oak trees associated with O akville's early history); two boars' heads (from the Chisholm fami ly's coat of arms and an allusion to William Chisholm, Oakville's founder); a boat representing the town's early shipbuilding industry; water (represen tative of Lake Ontario); and a mural or Civic Crown (reminiscent of the walled cities of ancient times and a symbol used in many civil coats of arms). Oakville's coat of arms motto is Avancez which means go forward. C o rp o ra te L ogo Adopted in 1992. it's a large, modern yet understated Serif font "O" -- representative of the circle o f life, Oakville, heritage and contemporary realities mixed with aspirations of the new millennium. The "O" is adorned by a stylized oak leaf, also representative of Oakville, water, nature and an active, natural growth. It's all blue and ochre (gold), the Town's corpo rate colours. The Town's motto is "Quality of Life." Region of Halton C o a t o f A rm s Halton Region's coat o f arms was granted to the Region in Letters Patent issued by Lord Lyon King of Arms in Edinburgh, Scotland on June 16, 1975. The symbolism of the crest was developed by the late Dorothy Stone of Halton Hills. Above, the blue and white waters of Lake Ontario, are green fields symbolic of Halton's landscape and agricultural wealth. Bisecting the region is the Niagara Escarpment represented by the dramatic, jagged-edged silver band. H alton's four com ponent municipalities, two above and two below the escarpment, are symbolized in the continuous gold Bowen Knot, the unbroken links also representing the physical, economic, social and political ties binding Oakville, Burlington, Milton and Halton Hills together. Atop the crest are a coronet and four wheat sheaves while the motto at the bot tom reads "Absque Labore Nihil" or "Without Effort Nothing." C o rp o ra te L ogo The globe, the stylized word "Halton" and the slo gan "A World Class Place To Be" was adopted in 1985. First taken as a business development strategy that focused on international connections in a global con text, the logo has become the principal identifying mark of Halton Region. C a n a d ia n L ogo Halton also has what's called its Halton Canada Logo, the large lettering of HALTON, above the word Canada. This marking is used only for corporate gifts and mementos. Halton Police Adopted in 1992, the Halton Regional Police Service coat of arms is fashioned after C anada's national badge for municipal police and Halton Region's coat of arms. Taken from the national badge is its frame of gold maple leaves rising up from a representation of the provincial flower (the Trillium), all topped by the Royal Crown. In its centre is Halton Region's shield of arms and underneath is the police service's motto, Progress Through Participation as developed by form er Halton Police C hief James Harding. O A K Y IL L E HOLE SPONSORS NEEDED! connectionsconnectionsconnections V in c e · T o m e n s o n D ic k e r s o n INSURANCE BROKERS LIMITED lAssante Heraldry started with the knights of the Middle Ages By Angela Blackburn OAKVILLE BEAVER STAFF Heraldry is right out of the Middle Ages -- and it's making a real splash in the 21st century. Heraldry, can be traced back to 12th-century Europe, when armored knights began painting simple pictures on their shields to identify themselves as friend or foe in battle. As the idea became trendy and the popularity of coats of arms grew, so too did their complexity and symbolism. Gradually, royalty officially took over the use, and granting, o f coats o f arms. Heralds -- court officials who also acted as diplomats -- were responsible for keeping track of the people under their monarch's rule and they started registering people's coats of arms. In Canada, British, French and other immigrants brought their own heraldic traditions to a country where Native peoples had also been using symbols to identify themselves for thou sands o f years. The first North American coats of arms, in the European tradition, were created for N ova Scotia in 1625 and Newfoundland in 1638. In the 19th and 20th cen turies, Canada and each of the provinces were granted a coat of arms from Britain's heraldic authorities. Canada received its coat of arms in 1928. Throughout its history, Canadians could receive grants o f arms only through authori ties in the United Kingdom, however that changed in 1988. T hat's when Queen Elizabeth II, through the G overnor-G eneral, gave Canada the pow er to grant coats of arms -- the first time a Com m onw ealth country had received that authority. Before then, Canadians who wanted coats of arms had to go through the Queen's officers in England or Scotland. Now Canada has its own heraldic office for the granting o f arms -- The Canadian Heraldic Authority. Canada even has its own Heraldry Society o f Canada (HSC), which was founded in Ottawa in 1966 and incorporat ed by federal charter. For more than 25 years the HSC has championed the cause o f developing heraldry in Canada and helping Canadians understand, and appreciate, the heraldic tradition. In fact, the HSC was the dri ving force behind the establish m ent o f C anada's Heraldic Authority and the HSC boasts members in all provinces and territories o f Canada and pub lishes the well respected quar terly journal, H eraldry in Canada. In 1992, heraldry literally soared in Canada -- and above -- when Canada's first female astronaut, Dr. Roberta Bondar, boarded the space shuttle Discovery with half a dozen copies o f the Canadian Space Agency's (CSA) new coat of arms, which had been granted by the Canadian H eraldic Authority. Today Canada's GovernorG eneral is the head of the Canadian Heraldic Authority. The staff are called heralds and they create coats o f arms in Canada. A bout 100 corporations, towns, groups and individuals apply for coats of arms annual lyWith the Authority's arrival on home shores and its heralds acting as the artists who create the coats of arms, the Authority is sensitive to this country's his tory, traditions and symbols. H eraldry in C anada also includes symbols of Aboriginal peoples. Native images such as eagle feathers are included in coats o f arms to honour their traditions and contributions. And, numerous Native peoples have requested the Authority to register their symbols. Coats of arms recognize the value of a group or person's sym bols and protects those sym bols against com m ercial misuse. Any group or individual can apply for a coat of arms, which is reviewed by the Chief Herald and approved by the Herald Chancellor. The average cost of research and artwork for producing a coat o f arms ranges from $1,500 to $3,000. Requests are granted in recognition o f public service or contributions to the nation. Requests, along with back ground information on why a coat of arms is being sought, can be sent to the Chief Herald o f Canada, at the Canadian H eraldic Authority, Rideau Hall, Ottawa, O ntario, K1A 0A1. It can, however, take up to two years for a coat o f arms to be drawn up as designs must fit the rules and traditions of her aldry -- and not to do so is to incur the ire of those in-theknow. For instance, form er Canadian prime minister Kim Campbell did manage to get the colour pink worked into her own coat of arms, but Canadian G overnor-G eneral Romeo LeBlanc, who tried to soften his coat of arms drew criticism. LeBlanc aimed to get rid of the exposed tongue, frown and outstretched claws on a rather ferocious lion on his coat of arms, but the resulting, friendlier-looking lion was criticized as being "D isney-like" and more akin to a corporate logo than a crest. Many groups do have a coat of arms which are amateurish or too encumbered with sym bols. In fact, sometimes the best bet, advises the Authority, is to go the route of a strong, simple symbol that can be pure imagi nation. T h at's exactly what the Town of Oakville did when cre ating its corporate logo, which was billed as having an "under stated elegant style that sym bolizes the convergence of old and new." CUMMING (ft CUM MING WEALTH MANAGEMENT INC. OAKVILLE TRAFALGAR MEMORIAL H OS PI TA L p re s e n ts Oakville Beaver Charily Golf Tournament Wednesday August 22, 2001 at W yldewood Golf & Country Club G re a t G olf, G re a t P rizes... n n n ilro o t Assante A A M KL V in ce · Tom enson D ickerso n INSURANCE BROKERS LIMITED Hole sponsors are still needed for the II i f I U A U || 22nd OTMH Charity Golf Tournament U W " · Your name w ill be posted on tee or green, and names o f all hole sponsors w ill be listed in the event program. Cost is $275 and w e w ill invoice you for advertising. Prize Donor: Prizes are still needed All Prizes w ill be gratefully acknowledged in the event program. Contact Steve Leyland or Lisa DaCosta for Sponsorship or Foursomes (905) 845-9793 Please return Registration Form and Payment to: Oakville Beaver Charity G olf Tournament 1540 Cornwall Rd., Suite 100, Oakville, ON L6J 7W5