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Wednesday, March 8, 2000 THE OAKVILLE BEAVER D3 SPRING FASHION Shoetique - the sole of Oakville By Kym Funnell ADVERTISING FEATURE n an e x q u isite d o w n to w n se ttin g th a t o ffe rs h u n d red s o f salo n s and b o u tiq u e s, ca fe s an d re sta u ra n ts, th e re h as alw ay s been o ne e le m e n t m issin g . O ne e le m e n t th a t has seen w om en d riv in g from H am ilto n , B u rlin g to n and O a k v ille to T o ro n to in search o f it. A sto re th a t c a te rs to w o m en in se a rc h o f (yes, yet an o th er) new p a ir o f shoes. I t's a w ea k n ess. W h e th e r all w o m en ad m it it o r not, w e all love buying sh o es. N o m a tte r w h at kin d o f d ay it is, (b ad h air days, w ater w eig h t gain d ay s, e tc .) y ou can a lw a y s try on a p a ir o f shoes. S h o etiq u e is w aitin g w ith a hu g e se le c tio n o f d esig n er fo o tw ea r and a big easy c h a ir to h elp y o u fin d that W ith a stro n g b a c k g ro u n d in re ta il fash io n , b o th (o w n e rs ) M a rth a G o ld b la tt a n d R a c h e l K inlo u g h have the ex p e rtise to m a tc h the p e rfe c t shoes to go w ith y o u r fab u lo u s n ew o u tfit. (O r, spruce up and old o u tfit w ith a new p a ir o f sh o e s!) C e le b ra tin g the sp rin g 2 0 0 0 se aso n , S h o etiq u e has a w ide v arie ty o f sty le s e x p re ssin g the la test tren d s - a c ce n ts o f c o lo u r an d lots o f te x tu re s (pony h air is big th is year, alo n g w ith sn ak e skin). A n o th er p o p u la r tren d th is sp rin g is op en sh o e s. A v ariety o f open sh o e s are se en ev e ry w h e re w ith a selectio n o f ca su a l sa n d a ls an d m u le s, fo r day and ev en in g . S h o etiq u e has a h u g e se le c tio n to ch o o se from . K eep y o u r ey e s o p en fo r so m e ex q u isite new sty les, w ith lo w er "sex y k itte n h e e ls" b ein g w orn m o re and m o re to the o ffice. W ith the la test sty les from S tu a rt W eitzm an , C o le H aan, Y ves S a in t L a u re n t, F e n d i, D o n ald P lin er and C a sad e i (to nam e a few ), S h o etiq u e ca rrie s the la test in d e s ig n e r foo tw ear. F o cu sed p rim a rily on c u s to m e r se rv ic e , this qu ain t b o u tiq u e w ill h elp you c o m p le te th e look y o u 're a fte r w ith a w ide array o f sh o e re la te d Photo by Peter C. McCusker ac ce sso ries - h an d b a g s, ho siery , and su n g la sse s. M arth a G o ldblatt and R achel K inlough, p a rtn e rs in S h o etiq u e a t 115 T rafalger Rd., C o m fo rt is key, y o u 'll n o tic e , as y ou re la x in th e ir celeb rate th e ir g ran d o p en in g o n S aturday, F eb ru ary 26, 2000. o v erstu ffed fu rn itu re and fresh flo w ers. H r ( d a l S h c w a x s e I "We are alw ay s w illin g to look for th at sp ecial p air you m ay be se arch in g for, w e 'll even o rd er them fo r y o u ," say s G o ld b la tt. S h o etiq u e is this p a ir 's seco n d v en tu re, as th ey sta rted w ith a d e sig n e r shoe store in d o w n to w n H am ilto n . A s b u sin e ss p ick ed up th ere, they n o ticed peo p le w ere co m in g from a fa r for d es ig n er shoes. T hey d ecid ed a d e sig n e r shoe b o u tiq u e so m ew h ere b etw een H a m ilto n and T o ro n to w as n e e d e d , h e n c e th e c re a tio n o f S h o etiq u e. " We w o u ld like to th an k ev e ry o n e fo r w elc o m in g us to O a k v ille ," co m m en ts K inlough. " O u r g rand o p en in g w as a su c cess and w e th an k ev e ry o n e w ho atten d ed . We lo o k fo rw ard to fin d in g you fab u lo u s d e sig n e r fo o tw e a r!" Stop by an d v isit them today at 115 T ra falg a r R oad, ju s t a s to n e 's th ro w from L ak e sh o re Monday April 10, 2000 7:00 p.m. F R E E A D M IS S IO N FEATURES: p Door Prizes p Fashion Show p Special Displays p Gift Bag for Every Bride For your Iree invitation please call: Eden 827-5806 Rosemary 337-0266 Brought to you by W ELCO M E^^t W * r a g o n LTD. ltd . S in c e 1930 WWW.WELCOMEWAGON.CA Le Dome Banquet Hall How to \polish1your appearance starting with your shoes! n to d ay 's w orkplace, there has been a continuous transition to a m ore ca su a l en v iro n m e n t. E v e ry w h e re fro m W all S tre et toF ortune 500 com panies, the traditional business suit has been losing ground to the m ore relaxed look o f khakis. Sim ilarly, no longer are w ing tips and pum ps a m ust, as they have been replaced w ith boat shoes, loafers and suede bucks, even open toe sandals. Even though dress codes have becom e m ore casual in the w ork place, it is still im portant to look professional and sm art in ap p ear ance. T hat m eans paying attention to details, like having wellgroom ed shoes: Just because you m ight be w earing boat shoes or bucks to the office d o esn 't m ean that they sh o u ld n 't be cared for and look as good as your best dress shoes. R em em ber, details count, and research show s that ov er 60 percen t o f consum ers are inclined to m ake ju d g m en ts about others based upon the appearance o f their shoes. As shoe styles have changed, a w hole new generation o f shoe care products has em erged, sp ecifically designed to care for these new types o f footw ear. Today, shoe care is m uch m ore than traditional paste polish in a tin. E asy-to- use products for caring for all types o f casual footw ear such as suede bucks, low -gloss leather boat shoes and nubuck oxfords can be readily purchased in grocery, drug and m ass m er chandise stores as w ell as d epartm ent stores and shoe rep air shops. E xperts agree that no m atter w hat the shoe type, a good m aintenance program is essential for protecting and m aintaining you r footw ear investm ent, w hile also h elping you to look your best. Rem em ber, w hether y o u 're w orking in a casual environ m en t or if y o u 're ju st out on the tow n, caring for y o u r casual footw ear will help you stand out from the crow d and keep your shoes looking better longer. I unw anted shine on the shoes. · P rotect footw ear from w ater and stains w ith a non-silicone-based protector product. U se o f a non-silicone protector will prevent darkening o f the leather. Suede and nubuck leathers such as suede bucks and nubuck oxfords· F o r everyday m aintenance, use a suede brush and eraser to rem ove light surface dirt and to restore the nap o f the leather. · For heavily soiled shoes, use a suede and nubuck aerosol cleaner to deep clean the surface. · U se a non-silicone-based rain and stain repel lent to protect footw ear from w ater and stain dam age. F or additional tips on shoe care or for other tips on "p o l ishing" your appearance, visit Kiwi B rands W eb site at w w w .kiw icare.com . F e a t u r i n g : hosiery shoes · sunglasses b y D o n a l d J. Pliner Moving up from the f e e t ..... C aring for your leather or suede garm ent: G eneral guidelines - C are when w et-W hile not w aterproof, leathers and suedes are not generally harm ed by rain provided you dry them properly. If your leather or suede garm ent gets wet, rem ove any heavy objects from the pockets and hang it on a sturdy hanger aw ay from sources o f direct heat (hot air vents, radiators, furnaces, etc.) If your garm ent is m ade o f suede or nubuck, you can restore the nap after it's dried by brushing it w ith a suede brush. A dhesive tags-N ever put adhesive stickers, like nam e tags, on leather or suede clothing, as glue will perm anently m ark its surface. Storing your garm ent-N ever store leather o r suede in plastic. T hese natural m aterials need to breathe and should be kept in a cool, dry area aw ay from direct heat. A ltering your garm ent-W hile leather and suede garm ents can u su ally be taken in, they can rarely be let out w ithout leaving noticeable m arks. N ote that pins will leave holes in leather and suede and should not be used during alterations. S m ooth leathers - M aintenance-To rem ove everyday dirt from sm ooth leathers, periodically wipe them w ith a w ater-dam pened cloth. To help keep your garm ent soft and supple and retain its natural oils, periodically apply leather care lotion with a soft cloth using a gentle, circular m otion. Remember, if you have trouble removing groundin dirt or stains, take your garment to a preferred leather cleaning professional as soon as possible. 115 .y T r a f a l g a r Ro a d ( J ust u p f r o m t h e c o r n e r o f Lakeshore a nd Trafalgar) Simple tips fo r caring fo r your casual footw ear L ow -gloss sm ooth leathers such as b oat shoes o r casual dress m occasins· U se a leather lotion to deep clean and condition the leather to help prevent drying and cracking. · R e sto re c o lo u r to scuffed and w orn shoes w ith a low -gloss, colourre n e w in g p ro d u ct designed to renew colour and n o u rish the le ath e r w ith o u t le a v in g any H o u r s : M o n . - W e d . 10- 6, Thur s. & Fri. 10 - 8, S a t . 10 - 5, Closed Sundays Finding the perfect bra (Continued from page D2) LEASE EXPIRY W e're M oving - E ve ryth in g M ust Go in c lu d in g ra cks & fix tu re s . SALE · fuller figured w om en can buy undergarm ents that are ju s t as pretty as those designed for sm aller w om en The store is also know n for having a great selection o f sleepw ear from the m ost rom antic and eleg an t to sim ple t-shirt styles, and the m ajority o f the spring collection in fine cottons, silks and satins have arrived already. If you are planning to spend a few days in a w arm clim ate, com e to the shop fo r y o u r b e a c h w e a r and be am azed w ith the se le c tio n at G oodN ight G oodM orning, o f all the new est styles and colours in sum m er dresses and beach covers by N anso from F in lan d as w ell as m any Canadian designers. To learn m ore about G oodN ight G oodM orning check their w ebsite at w w w .goodnightgoodm orning.com or stop by 100 Bronte R oad #3, south o f L akeshore R oad - they h av e free parking - and find out if they deserve the O ak v ille B u sin ess E x c e lle n c e Award that they received. iv e l a d ie s LASHE FINAL MOVING CLEARANCE D ays Left To SAVE available exclusively at selected items just ALL W INTER FASHIONS F in e C lo t h in g S in c e 1 9 7 6 Trafalgar Village ·844-5361 200 Lakeshore Rd. E a s t. Oakville (905) 842-0232