The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

www.insideHALTON.com | OAKVILLE BEAVER | Thursday, September 8, 2016 | 18 43" Behavioural finance's role TV SMART LED in investment decisions Dollars & M Sense any investors are their own worst enemy. The risk of how some people make investment decisions is often more signi cant than the risk of the investment itself. The study of behavioural nance has grown signi cantly over the last several decades. Human psychology plays an important role in how individuals make investment decisions. Have you ever asked yourself what you need to know in order to be a successful investor? Part of that answer might be to better understand your natural tendencies, and to avoid common human mistakes. Many think investing is the domain of economists and mathematicians. Those disciplines have their role, however, successful investing requires an understanding of human tendencies. Financial theory suggests investors are risk-adverse. They will avoid taking on excess risk and buy or sell investments in order to lessen risk. This is great in theory, however, behavioural nance has observed this is not always the case. In the real world, investors who are facing a potential loss will often take on additional risk in the hope they will recover that loss. Even when the best strategy is to sell, they continue to hold the investment. The opposite is true when the investor has a WHO NOOOBODY! TTER? 'S BE $ SAVE $200 Peter Watson Guest Contributor gain. Those investors are risk-adverse and are more likely to sell at a pro t versus risk continuing to own that investment. For example, assume one investor purchased two separate investments. One appreciated by 10 per cent and the other declined in value by 10 per cent. Logically, the decision to continue to hold or sell each investment would be based on the investor's expectations of future changes in value of each investment. In a perfect world, the correct decision would be made. Investing is no different than other aspects of life, and long-term success is often based on making correct individual decisions over time. Investment success is dif cult. After tax, after investment fees, and after in ation, it is very difcult for most investors to achieve the amount of returns they had hoped for. see Own on p.22 498 43" LG LED TV #99912 1080p · 60Hz · 2 HDMI $648 49" LED TV #99866 $798 55" LED TV #99862 and perform with the chorus on our November show. Queen Elizabeth Community & Cultural Centre · 2302 Bridge Rd., Oakville We look forward to your inquiries. Call Sabine at 905-599-7771 or email info@circleofharmony.ca Free Fall Membership Wednesday, September 14 · 7:30 pm BEST LOCAL AINERS ENTERTAINERS www.circleofharmony.ca Proud recipient of a Town of Oakville Cultural Grant GREA FALL GREAT SAVINGS CS490-16" 50.2cc Where good taste isn't expensive! CS310-14" 27 th Annual Tent Sale ALL 20-80% OFF! 10:00 10:00 9:00 11:00 Thursday September 8 Friday September 9 Saturday September 10 Sunday September 11 am am am am 9:00 9:00 5:30 5:00 big bad Wolf? ECHO Timber Wolf CS-590-18" 59.8cc SAVE $100 ONLY $ Who's afraid of the 399.95 $ 279.95 SAVE $20 SA Furniture, accessories, lighting, art and more! FREE with CS310 purchase SAVE $100 ONLY $ Purchase any ECHO chain saw and a loop of replacement chain and get a second identical size loop FREE! ($25 value) Not valid on model CS310. Offer is in effect from Sept. 1 to Nov. 30, 2016. Available at the following participating ECHO Dealer: Buy One - Get One FREE ! Replacement Chain Offer 499.95 Suit up this Fall Only `SAFETY FIRST' Retail Value V $131.95 with an ECHO $ 95 Cutter's Kit 99 pm pm pm pm Includes Helmet with Visor and Ear Protection, Gloves and Safety Chaps SAVE $ 32 Offer fer is in effect fect from Sept. 1 to Nov. Nov 30, 2016. Available at the following participating ECHO Dealer: FULL TRAILER OF BRAND NEW DECOR-REST FURNITURE EVERYTHING IS ON SALE WIN A $300 GIFT CARD CURRENT POWER MACHINERY 1661 LAKESHORE RD WEST MISSISSAUGA, ON L5J 1J4 See currentpowerinc.ca 905-822-4211 4047 Fairview St. Burlington · 905.634.3439 info@interiordesignhouse.com · www.interiordesignhouse.com