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T h ere's plenty of m oney i n Oakville Effective buying incomes, the net cash incom es of Oakville fam ilies a re higher than a n y o t h e r com m unity in Ontario, w ith the exception of p o s h F o rest Hill Village, Leaside, and Metro Toronto itself. This vitally im portant econo m ic fact of life m eans th at Oak ville stands out like a gilt edged bond, with an average household income of 58,658 o r 52,449 for every m an, woman and child in the town, com par ed with such relatively poverty stricken com m unities a s E astview (near O ttaw a), Dundas, G lengarry County, HaMburton, Muskoka and others w here fa mily incom es don't reach even 55,000 a year. Burlington's annual effective fam ily income of 57,723 is not fa r behind Oakville, but t h e difference reduces the Halton County average slightly to 58,056, still fa r ahead of m o s t O ntario a re a s w here the income ta x people hold a dim view of th eir take com pared to the rich haul from Oakville and Halton. BURLINGTON SECOND ing income, in o t h e r words spending power, com es to 5242, -183,000 a y ear, well to th e fore am ong other Ontario counties and fair ahead of some. How is the w ealth distributed? Survey figures show th at ne arly 20 p er cent of Oakville fam ilies (19.3 to be exact) have a net family income erf 510,000 and over, but, by fa r th e la rg est single group is the 38 p e r cent of the households w here n e t buying income is betw een 54,000 and 59,000, the next larg est group of 21.4 p e r cent having an av erag e incom e of between 57.000 and 510,000. B ased on unofficial but high ly reliable surveys in 1964, us ing 1963 d ata in m ost cases, Oakville has 12,700 households a n d a population of 44,9 0 0 whose effective buying and cash Income totals 5109,958,000 p e r y ear, against Burlington's lar ger population of 52,900 b u t lower income of 5106,583,000 an nually. Halton County a s a whole is not doing badly either. Figuring a population of 116,700 in round figures, H alton's net fam ily buy F o r exam ple, Oakville's night life is dull com pared with T or onto and M ontreal bu t O akville residents m anaged to g et r id of 51.941.000 of their a n n u a l incom es by spending it in ea t ing and drinking places. T h e survey, unfortunately does not specify w here the eaCing a n d drinking places a re located, but presum ably the hom e grown Oakville eating -- and drinking places got their share. I t w as still only a drop in the ch am pagne bucket com pared w i t h sinful Toronto's ta b of 5238,603,000 spent in eating a n d drinking places in a single year. How m uch of th a t w as contri buted by Oakville residents has $10,000 INCOMES never been determ ined by any Again, no o th er com m unity in Ontario can boast a s m a n y survey and is likely to rem ain fam ilies as Oakville in t h e one of the economic secrets of 510,000-plus bracket, with those fam ily spending. notable exceptions of F o rest Amazingly enough, the O a k Hill and Leaside whose 510.000 -ville d i n e and drink t a b plus fam ilies m ake up 29.1 p er of $1,941,000 a y e a r is fa r above cent and 32.7 p er cent respect Burlington's sedate 5680.000 de ively of the population. E v e n spite the fa c t th a t Burlington Toronto proper can m u ster on has 8,000 m ore population. The ly 17.8 p er cent of its 674.80 0 close proxim ity of H am ilton's population in the 510,000-p 1 u s gay white w ay m ay h av e som e grade. thing to do w ith the rese arch In Burlington nearly half the e r s ' findings, bu t ju st w hat is fam ilies o r 42.5 p e r cent have unclear. spending incom es of betw e e n 54.000 and 59,000, w ith 15.5 per BIG FOOD BILL When it com es to food howr- ` cent of fam ilies passing t h e ev er Burlington spends m o r e 510.000 m ark. A fter the income tax bite, t h a n Oakville. 517,244,000 an clim bing steadily a s the 510,000 nually to Oakville's 514,858,000 m ark is passed, how do O a k- but here the 8,000 spread in population could account for the ville fam ilies spend their mon difference. H alton's annual bill ey? T h at's the question every m erchant w ants answ ered, in for food is 534,335,000. cluding the neighborhood parOakville also appears to b e m acist, and the survey app ears about 5 1 .000.000 a y e a r healthier to have com e up with s o m e if not w ealthier th an Burlington. very pointed answers. In Oakville the y e a r's bill for A GOOD PLACE TO LIVE -- F a r beyond the attra c tiv e lal<eshore hom es, the subdivisions drugs totals 51.430,000 bu t for som e reason unexplained, Bur lington people hand out 52,407,000 annually for the sam e pur pose. Then too, Oakville appears m ore clothes conscious t h a n its neighbor. Oakvilleites spend 53,521,000 yearly on clothes, whe th e r o r not the result is evident am ont the high school set, and Burlington m anages to w eather the seasons on a m ere 52,319,000. In Halton a s a whole the annual clothes bill is 56,660.000 (top left) and business section of Oakville, industrial growth is m aking itself felt. Yet in this Household furnishings c o s t Oakville fam ilies 51,968,000 a y ea r and Burlingtonaans $1,461.000 but on "g en eral m erchand ise" Oakville goes hayw ire and spends three for every one o f Burlington's dollars. In this category Oakville's annual bill is 53,016,000 against 51,205.000 for Burlington b u t the fam ous " Motor City" of Oakville falls flat on its face in competition with B urlington's spending on autom otive products. In Oakville a m ere 59,783,000 aerial view of the central p art of the town Oakville retains m uch of its traditional charm , goes for ca rs and other automo tive products in a year, b u t Burlington splurges with an an nual 511,118,000. In Halton a s a whole residents spend $22,149,000 on this form of transp ortation. SERVICE STATIONS PROSPER even to the sailing craft in the mouth of the Sixteen Mile Creek. It is a happy integrab e r and building hardw ard de partm ents, kicking in $3,677,000 a y ea r against Burlington's 51430,000. Although the survey doesn't say so the inference is the g re a te r pace of building and construction growth in Oakville. When all the bills a re added up Oakville takes the lead over its neighbor with a tab of S52,879,000 in retail sales annually but Burlington is close behind w ith 549,673,000 and H alton's to tal bill a t the re ta il level rounds out a t 5112,004.000. tion of progress by a thriving community resulting from plan ned use of the com m unity's land. R esearchers used a quality code to assess the extent o f quality buying in all Ontario areas and h ere Leaside easily won out w ith a ratin g of 181, with Toronto, New Toronto and F o rest Hill close behind. Wei 1 up in tlie ratings a t 135 stands Oakville against 114 for Bur lington) but had to yield seni ority around this level to B ar rie, of all places, w here quality buying w as rated a t 137. Many a re a s w ere well under *100. Also Burlington's g as service stations rak e in a b etter annual take than Oakville, a t $6,896,000 com pared w ith O akville's 55,407,000. F o r som e reason Oak ville goes all out in the lum Lake Shore Industry Integral With Homes Along tlie southern strip o f tlie lakeshore between Clarkson and Burlington industrial devel opment has tended to occur in pockets. Between the Oakville east town line ajid Clarkson for ex ample te a p a rt of the s tr i p anchored a t the Calrkson e n d by die huge B ritish A m erican Oil refinery, first in the area, and strategically located in re lation to its m arkets. Not long afterw ards industry began edging along tlie strip w estw ard tow ard Oakville and today som e of the industrial gi an ts of the country are repre sented in this movement, which because of employment, has been accompanied by housing high rise apartm ent building unknown in pre-w ar years. The P a rk Royal development n ea r Clarkson alone has been one of the fastest-grow ing housing areas between Tor onto and Hamilton. It is strategic ally located of course to the industrial growth along the lake shore to the south. GROWING WESTWARD Daily Journal-Record Oakville, Ontario, Tuesday, March 30, 1965 Shopping Plazas' Future Staked On Town's Growth When plaza shopping centres first cam e to Oakville in 1960 they w ere a new experience for most Oakville shoppers, and a new factor in local economy. As in other forward-looking and progressive com m unities t hey a p p e ar to be succeeding as a service to the town and as an investm ent for the businessm an and retailers participating i n them . F irs t on the scene in Oakville, and still one of the largest in point of size, w as the Hopedale P laz a on the Third Line, loca ted in an entirely residential a r ea which tlie plaza planners felt offered an existing a n d long-term growing m arket. A pprarently they w ere right. Hopedale opened with 31 stores in Novem ber, 1960, and in 1965 it m akes no boast of expansion beyond a single store added in the m eantim e. The fact is that plaza expansion physically i s less im portant than the volume of dollar sales and a t Hopedale th ere has been th at im portant trend-an increase in d o l l a r sales a s the residential district grew. Sales of the stores a t Hope dale increased 27 per cent from 1960 to Novem ber, 1964, a heal thy if unspectacular growth. But the am azing thing about Hopedale's sales increase is th at betw een 1963 and Nov., 1961 there w as a sales increase of 12 per cent. The ra te of in crease seem s to have snowbal led and plaza officials f e e l th a t here is room for optim ism that the plaza volum e of busi ness is going ahead on a sound economic basis with the growth of its im m ediate and predom in ately residential trading area. T he 32 stores a t Hopedale a re also a factor in the em ployment situation, since they provide em ploym ent for 183 people. There will be m ore as tim e goes 0 n for Hopedale lias plans for ul tim ate expansion as conditions w a rra n t and careful m arketing and population studies justify. No expansion in the num ber of stores on a plaza can be m ade fo r exam ple, without correspon ding provision for parking space, and if use of adjoining land is involved a t Hopedale o r a n y other plaza the expansion be com es a m a tte r for the plan ning board and its zoning pol icies. WAITING LIST plant w ith its spreading tran s portation facilities spreading to the kike. Industry of aM kinds m ade its appcarar.ce, 0 f highly diversified types and tht-v indude Western Gypsum p r o ducts Ltd., w ill its handsome head office building and lake shore plant south of th e high way. This firm chose the Oak vilie Clarkson a re a site for the sam e reason a s m any others. It is in tlie core of the rich Ontario m ark et for m anufactur ed products. DIVERSIFIED INDUSTRY north of the O ntario Research Foundation centre on the north side of tlie Queen Elizabeth prove th at industry and resid ential planning go hand in hand. W EST IS DIFFERENT 150,000 To Live In Oakville As Business Centres Develop OAKVILLE--The Oakville a»sessm ent departm ent h as re ported to council that the addition of 7,918 persons to the town's residential lists last year had zoomed the population to an all-tim e record high of more than 150,000 personsSound fanastic? Well, it isn't. The y e a r is 1985, and Oakville h as experienced a continued growth ra te d atin g back to the y e a rs im m ediately fo 1 lowin g World W ar II. No longer does die s l e e p y little com m untiy founded by Col. William Chisholm a l o n g both banks of the Sixteen Mile Creek in 1857 find its?lf confin ed within its original boun daries. T he old-town section with a population in the neighborhood of 10,000 persons back in the im m ediate post w a r days h a s swelled to m ore th an 32,600 persons today, and this com pri ses only' a sm all section of the overall city. No longer, also, is the o l d Colborne S treet business section the m ain shopping sector for southeastern H alton C o u n t y . Shoppers today a re flocking to both the Seventh Line Com m er cial a re a and the B r o n t e business section a s well. A 1 1 three a re big and offer com pre hensive shopping facilities. R esidents of the subdivisions betw een the Queen Elizabeth Way and H ighway F ive a re also served by five neighborhood shopping centres. Development Is virtually solid between the lakeshore and High w ay F ive with m ore than 38,690 hom es in the area. Oakville has continued through the y e a rs as a progressive and prosperous com m unity a s is evidenced by the fact th at 59 per cent of th e hom es a re own ed by the residentsT he growth of the tow n's la bor force o v er the years, today m ore than 53,500 persons, neccessitated special attention t o its residential requirem ents. A general face-lifting of t h e Colborne S treet business a r e a over the p ast 20 y ea rs had m ade the stree t virtually unre cognizable from the Colborne Street of 1965. Gone a r e the d ra b and d reary store fronts th a t dotted t h e business section, to be replaced with sparkling m odem facades. Portending an increasing fut ure w ere statistics from t h e town th at showed th ere had been 5.062 birth during the p ast y e a r, and only 866 deaths. The location h ere of general industries allied to the petrole um industry lias created Oak ville a s the m ajor oil industry centre of Canada. However, its industrial developm ent has not been confined to tliis field as the influx of oil-allied industry gradually w-aned in the e a r I y 1970's, and the general industri al grow th h as continued provid ing the city w ith a diversity of large and sm all industries of a general nature. Liquid Cargo Lines also m akes its headquarters in the ClarksonOakviUc strip, w ith its equip m ent fanning out on the high way c a rrie r lines to all Ontario consum er m arkets. In m anufacturing, there is the m ajor appearance of the Diversey Corp. (Canada) Ltd., and in processing of natural resourc es th e Ralston P urina Co. of Canada Ltd. operates a lakeshore plant. O ther plants, som e on a sm all scale, a re giving this lakeshore strip an industrial gravtth cha ra c te r and in turn attra c t other new industries w h i c h see the location advantages of tran sportation and m ark ets reg ard less of the diversifeid n atu re of com pany products. The trend is still a long w*ay from reaching Oakville itself. Its original lakeshore mansions a re still intact a t the fa r wes tern end of the " road from Clarkson." The zoning authorities presum ably will lie here for a long tim e and there is no re a son to fear destruction of re sidential am enities in the path of progress. The booming P a rk Royal developm ent and the new e r housing developm ent growing West along Highway No. 2 from Oakville the contrast i s striking. A huge oil refinery ex ists there in the Bronte a r ea but no one passing along t h e highway would know it. T herc is the head office of the Jelinek Cork Corp., and its sports goods enterprise but a s f a r along the highway a s Burlington there is little trace of the industrializa tion that looms on OakViHe's eastern borders. Instead residential u s e of land, recreational a re a s such a s that ait Bronte, and the usual highway service facilities for m otorists a re seen in service stations, a few stores in the villiage of Bronte, r e s ta u ra n ts and m o t e l accomm odation. Could this then be the trend of the future on Oakville's western lakeshore flank? T he form er village of Bronte has itself had a sprucing u p which includes widening of the highw ay passing through i t s com m ercial section, and in stal lation of m odem stre e t lighting th at brings a cheerful welcome to the traveller a t night. Industry however, h as for tilie m ost p a rt by-passed tlie a re a , which in som e sections, it i s claim ed, still is without tlie needed public wra te r and sew age services essential to indus trial use. The sight of industry on a m ajor scale com es on ly with the journey w estw ard to Burlington and the skyline 0 f highly industrialized Hamilton. I t's up to the planners to de cide the future of this area but to date k s southern (lakeshore) c h a ra cte r is unm istakable as it grows w estw ard perhaps to link up with OakviHe in the fu ture. There is for exam ple a long established plant of Nation al Sewer Pipe Company Ltd., only a step from the B. A. re finery and then on both sides of No. 2 Highway, th e industr ies fan out to the w e s t Windsor Salt has an im port an t plant in this section; a n d north of the highway looms tlie huge S t Lawrence Cement Co. P alerm o areas. Again the m ap and south of No. 2 Highway. !» show easy access to this plaza another well sited comiplcx. Cus from these areas. tom ers from west of Bronte Oaktown Plaza at the n o r t h and from the centre of t o wn all find this plaza offering con end of K err Street lias a quite venient, nearby shopping with different selling from Hopedale ple parking. Sum m er t r a d e but it draw s custom ers from am from Highway No. 2 transient north of the Queen Elizabeth m otorists is also attracted. as well as the residential areas Well aw ay from both business to the e a st and south. T h i s a re a s and y et easily re a c h ed plaza, opened in 1961, gave a notable stim ulus to business en from either the Q. E . W. or Highway No. 2. Lin/brook P la z a terprise in the K err S t, a r ea is another exam ple of how di and being on a relatively hea versified a plaza choice can be. vily travelled business s t r eet Linbrook is in the heart of a can count on a share of transient residential a re a which h a s still tratle including sum m er tourist plenty of room to grow, a n d business. although not the largest of the The huge Oak-Queen Mall, plazas it, like Hopedale, decid reached on the south s i d e of ed to locate well aw ay fr o m the Queen Elizabeth Way b y the old central core of Oakville, service roads between Dundas aw ay from the old central coi-e St. and the creek d raw s i t s of Oakville, y et rem ain w here business from north of the Q. it could a ttra c t shoppers conE . W. and from more central viently. The Ninth Line site of a re a s of the town. As an Qak- Linbrook clearly reflects t h e ville landm ark along the Q.E.W. decision read ied by its planners it is also an attractio n to rural th at there is a big growth fac shoppers and tourists, the Lat tor in the south-easit area of te r having a further interest in the town. A prosperous steady accom m odation offered by th e sales grctrth experienced b y n earby Queen E lizabeth Motel. Linbrook stores is confirming This plaza is sited well to the the trend. One thing in common, at all north of the old town core and appears ideal a s growth of Oak Oakville shopping plazas is the ville and population density in provision for present and future crease. Stores a r e of every va parking. This convenience is so im portant that it is controlled riety. by municipal edict, on planning LAKE SHORE TRADE board recom m endations, so that With three shopping plazas any plaza expansion could not to the north of it, the A. and take place to the detrim ent of P . Shopping Plaza, reached from the parking facilities even i f the well populated southern a r plaza proprietors so desired ea both north of R ebecca St., which is unlikely. Wage Levels High In Oakville For Large Sector Of Families Someone once described Oak force is trying to get by on be ville a s the " richest town per tween 1,000 and 52,000 a year, yet capita in C anada." E x act fig -1the Ontario average in that wage urcs to justify th at sweeping group is 12.5 p e r cent of the statem ent a re not im m ediately w orkers and across C anada 15.1 a t hand, but the claim could be I per cent ea rn no m ore than Ihat Although DBS wage figures true. T ake Oakville w ages and sal cannot be applied to conditons arie s in com parison with t h e after 1963, there would be rela rest of Ontario or C anada f o r 1tively the sam e slightly higher th a t m a tte r and you find the levels of the average cu rren t w age-eam er is doing pretty well, wage o r sa lary of a m ale Oak particularly the m ale worker, ville w orker a t 54,836 a s report who e a rn s fa r m ore than the ed by DBS, com pared with other areas. provincial or federal average. I 11 term s of dollars the Oak Based on latest available Do ville m ale w orker getting an minion B ureau of Statistics fig ures, these Oakville wage good av erag e 54.836 w as 5853 a y ea r ies don't really show unless the b etter off than the average wor w orker is earning betw een 54,- k e r in Ontario and 51.157 a y ea r 000 and 56.000 yearly. Y et m ore ahead of the average Canadian than a q u a rte r of the working m ale earnings of only 53,679. population, or 27 per cent do F em ale w ages and salaries in ea rn th at m uch in Oakville com Oakville w ere found to average pared with 25.8 p e r cent of wor 52.317, not a high average per k ers in O ntario a s a whole and haps. but still above the Ontario $2,119 average and the Canadian 22.7 per cent across Canada. 51.995 yearly average. $6,000 PLUS T hings a re even rosier for 17.7 BUYING POWER Consum er purchasing p o w e r p e r c e n t of Oakville w orkers who earn 56.000 and over. These provided t h r o u g h industrial a re m ore num erous here than wages affects every p h a s e 10.8 per cent of the O ntario 56,- of Oakville's economic life; the 000-plus cam el's, and the 9.1 per ability to pay for housing, per cent of all C anadians who earn sonal services, food and cloth ing. T hat above average 54.836 th at am ount or more. 'Hie reverse of all this is true O akville income for m ale wor below the Oakville 54.000 annual k ers shows th ere is every in w age level. In O akville 19.8 per centive for future growth i n cent of w orkers m ake th a t the town's business life. A n d much. The O ntario av erag e is rem em ber th e figure is undoubt 20.8 p e r cent and th e federal edly higher since the DBS dal a average, 20.3 p e r cent. Also 9.4 w as compiled. A good guess per cent of he Oakvilie work would be over the 5,000 m ark. A GIANT STILL GROWS -- In contrast to the picture a t the top of the page, this aerial view of he F o rd of C anada plant Is typical of th e constant industrial expansion going on in the a re a s of the town plan ned for th at purpose. L atest m ajo r addition to the F ord com plex is its huge truck assem bly unit costing 525 m illions. Addition will free space for production of m ore passeng e r cars, At the m om ent th ere is a w aiting list of sto re tenants at Hopedale, w here space available and m erchandising requirem ents m u st be fitted together to m u tu a l satisfaction in the t y p e and design of accom m odation needed. All these factors t o o a r e involved in any actual plans for the physical expansion of any of O akville's plazas. P la z a s don't huddle together a s sm aller retail m erchants tend to do perforce on s u e h stree ts as K e rr and Colborne. A glance at a m ap of Oakville will show shopping plazas wide ly spotted to give a re a m arkets coverage w ithin the housewife's shopping a re a . H opedale f o r exam ple says it draw s its cus tom ers from the Third L i n e , n a tu ra lly enough, but also from ce n tra l Oakville a s fa r w est as Burlington and from Milton and