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Sunday July 16, 2000 Oakville Beaver Weekend 3 Venture aims at helping reduce investor mistakes Ex-stock broker Hec Sutherland says his Internet website is a way to help individual stock-pickers make better choices By Mary-Louise Langlois Bob Griesbach, and Sutherland, the presi SPECIAL TO THE BEAVER Entrepreneurial savvy is obviously not limited to Generation X. And for 73-year-old Oakville business man and resident Hector Sutherland, it's clearly not too late to start something new. Sutherland, an entrepreneur and former stock broker who had his family and busi ness roots in Montreal, is a driving force behind the partnership of two Oakville-based companies, TheNetStock.com and StreamlineMedia.com, an internet marketing company. Officially introduced on July 11th, TheNetStock.corn's new online service offers information and support to Canadians who would like to invest in the stock market and manage their own portfolios, but worry about making poor choices. Sutherland calls TheNetStock.com "the self-trader's safety net." TheNetStock.com was introduced at a Virtual Ribbon Cutting Ceremony recently, performed by Oakville Mayor Ann Mulvale, Oakville Chamber of Commerce president dent of TheNetStock.com. "TheNetStock.com is a unique service that compliments any online trading account. NetStock is not competing with e trade; it is a complimentary service that provides infor mation," said Peter Day, partner and market ing manager for Streamline Media. "We don't execute trades online, we `help' people execute their (own) trades online." According to TheNetStockxom officials, online trading services give the self-trader the technical ability to execute their own trades. However, those services don't neces sarily provide the information and experi ence necessary to decide what and when to buy and sell. The result, say company offi cials, can be potentially dangerous. Day said that if subscribers to this new service follow the model portfolios -- and the advice offered by Sutherland -- they should have financial success. "The result is that internet self-traders can get the information that they are lacking now to do the trades that they need in as little as five minutes a day. A whole year subscrip tion ($25 Cdn. monthly for the RRSP/RIF Photo by Riziero Vertolli TheNetStock.com Pres. Hector Sutherland:the self-trader's safety net portfolio) costs less in a lot of cases than one fall of the market and the difficulties in being full service trade used to cost." able to predict change. He made reference to The idea behind TheNetStock.com and companies that were once considered stable StreamlineMedia.com joining forces is to and of people's expectations for them to be provide solid investment advice in the most around for many years only to fail disas technically up-to-date fashion. Educating trously, leaving the shareholders with severe subscribers is an important element that the losses. service offers. By following the model port "The key thing we are trying to do is to folios, users can develop a much better help people avoid little losses becoming dis understanding of the often intimidating asters," says Sutherland. world of stock markets. Sutherland is not only available via inter Sutherland spoke at the opening of the net, but he also is willing to make himself changes in the stock market -- the rise and available for personal consultation. A H V e h ic le s , N e w & U s e d P r ic e d to M o v e O p t im u m USED VEHICLES K ERR C A D IL L A C P O N T IA C B U IC K L td C A D ILLA C PO NTIAC B U IC K INC 410 SOUTH SERVICE RD. W. (J U S T W E S T O F D ORVAL) -HAM . Q.LW . T O R . - S. SERVICE RD. KERRS WYKROFT RD.