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www.insidehalton.com |OAKVILLE BEAVER | Friday, December 22, 2017 |10 Publishing change for the Beaver 7 DAYS A WEEK Airport & Out-of-Town Service Today' s edition, Dec. 22, 2017, of The Oakville Beaver will be our final Friday edition as we consolidate our Thursday and Friday publications into a large, robust Thursday publication. As of next week you can plan on receiving our new Thursday edition on Thursday, Dec. 28. According to Kelly Montague, regional general manager, Halton, Metroland Media, "The new publication will see our reporters with a higher visibility in the community to better cover local and breaking news that will be reported in our weekly print publication as well as online daily. "One large edition will ensure content is viewed and results for advertising partners are assured. The change will also allow us to improve delivery and verification of delivery -- and expand the print newspaper to newer communities." "Our business has transitioned to become truly multi-media and our readers are consuming our product in different ways: print, mobile, desktop and social media. With the ability to report news and deliver advertising via all these platforms, we have more readership than in the history of our publication. We are continuing this growth with focus on digital and maintaining our effective print connection as well. This change will allow us to provide improved products and services for our consumers," said Montague. Daily news and access to the community will remain available through insidehalton.com. The Thursday edition is consumed by more than 80 per cent of Oakville residents on a regular basis (Brandspark Readership Study), and is delivered to more than 53,000 homes each week. Insidehalton averages 800,000 to one million page views a month with more than 12,000 followers on Twitter and more than 11,000 followers on facebook. "We are your connection to the community," said Montague. Flat Rates to Airport & Out of Town Merry Christmas! L e t u s g e t y o u to a n d fr o m y o u r C h r is t m a s g e t-to g e th e rs . Takethe Polar Bear Dip onJan. 1 Registration is now open for the Courage Polar Bear Dip on Jan. 1, 2018, from 12:30 to 3 p.m. at Coronation Park in Oakville. The dip takes place at 2 p.m. This year marks the 33rd annual plunge into the chilly waters of Lake Ontario in Oakville to ring in the N ew Year and raise funds for clean water projects in Mali, West Africa, through World Vision Canada. Even if you don' t want to take the plunge, people are invited to enjoy the live music, dressed in their craziest costumes to win prizes. Last year' s Courage Polar Bear Dip attracted more than 800 dippers and raised nearly $150,000 in addition to online donations in support of World Vision clean water projects. For information, visit www.polarbeardip.ca, call 905-469-6677 or 1-800-COURAGE (268 7243) or email info@polarbeardip.ca. Coronation Park is at 1426 Lakeshore Rd. W. We can also take you to & from: M edical & Dental A p p o in tm e n ts Errands, Social Visits, M eetings · A lzheim er's T ransportation · Low est A irp o rt Rates Our drivers are all First Aid CPR Trained w w w .o a k v ille u n ite d ta x i. com lJ L i jnoujjLyj BRAND MUSIC CO IW u W fil Includes guitar, amp, S e a g u ll S6 Origi Handcrafted in Cana G o d in S e s s i o n I is, Vocal & Ukulele [EG1STRAT10N FEES mJ l ages w elcome Handcrafted in Can* B o x i n g s ta r ts j 7eeK ·c e rn b e r 905-257-3110 · theguitarworldoakville.com Open Sunday December 24 a w i^ 380 Dundas St. E. (at Trafalgar Rd., in Longo's Plaza) L -