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D5 THE OAKVILLE BEAVER Wednesday September 15, 1999 BARGAIN-RATE \C CAR INSURANCE j WITH BARGAIN- J g J RATE SERVICE IS NO BARGAIN. PJ Don't trust just anyone n McGill =UI- *21. OdtviUc- 5671 D Business To reach this section call 845-3824 Fax:337-5567 Labels stands behind name brands Today's consumers demand quality but they want it at a bargain price, prefer­ably with a designer label attached. Enter Labels, a new chain of off-price clothing stores launched last week in Oakville, London and Brampton by Dylex, one of Canada's largest retailers. The appropriately named Labels is offering designer and brand name fashions at 25 to 65 per­ cent off, targeting the customer with one eye on style and quality and the other on the purse strings. Jeffrey Sarfin, executive vice-president and general manager of the chain, says Dylex plans to expand Labels rapidly throughout Ontario over the next year. Women age 20 to 55 are Labels' target cus­ tomers, accounting for about 55 percent of the merchandise. The remainder includes men's fash­ ions (20 percent), infants and children's wear (15 percent) and giftware (10 percent). Sarfin says that in addition to offering con­ sumers the labels and price points they're looking for, the chain is also offering an enhanced level of TO*» M M * . PMC. A M O D O ft K m c P K O O U C T t d W . m e . m a s s o c i a t m m * v r r w T M * M A U D A L A Y t A V fU E SO ffT f t C M W O A M O R A R r t L A S V B C A S CASIMK> K S S O fT T PCttSCCVT PE LAHOYA F IG H T O F T H E M IL L E N N IU M SA T ., S E P T . 18 • 9 PM ET /6 PM SEE IT LIVE Vbted Best Bilards TO Bel Only Gat** V Town Centre II • Dorval & North Service Road \foted • Best Par • Friendliest Staff 844-8703 Jeff Sarfin, Executive Vice-Pres. & General Manager talks with Tony Reis, manager of the Oakville Labels store at its official opening last week customer service. He points to centrally located fitting rooms, a play area for children equipped with videos and a comfortable lounge with vend­ ing machines and television for the inevitable "hangers-on" who are cooling their heels while a friend, child or spouse shops. "We're offering these extras to make things more convenient and more comfortable for cus­ tomers," says Sarfin, "but the main thing, of course, is living up to our name and having the labels people want." Sarfin says the key to the off-price business is that thousands of items are replaced every week. Knowledgeable shoppers know the turnover is rapid and the racks have to be checked regularly because there is always something new to be found. "We won't have every size in every item every week," explains Sarfin. "That's part of our appeal. The products are different and you're not going to see them everywhere." Labels is located at 2501 Hyde Park Blvd. (off Hwy. 5) cexs] Children's Clothing and Shoes in Sizes 2-18 176 Lakeshore Road E . Downtown Oakville 1 0 th ANNIVERSARY SALE 20% OFFL OFFa1/ V / l 1 Merchandise (some exclusions apply) Take an additional 20% off already reduced racks of 40% to 70% 3 DAYS ONLY! September 16-18 Fall Bridge Lessons The Bridge Centre has offered the best in bridge lessons for over sixteen years. © M ississauga-O akville B ridge C entre & The A m erican C ontract B ridge League For Beginners. . . 10 w eeks, $129 W ednesday afternoons beginning Sept. 22nd Saturday m ornings beg inn ing Sept. 25th For "R usty" P layers. . .8 w eeks, $109 .00 Tuesday evenings beg inn ing Sept. 21st W ednesday m orn ings beginning Sept. 22nd S upervised P lay For N ewer P layers M onday m ornings w eekly at 9 :3 0 .. .$7 .00/v isit beginning Sept. 20th P le a s e c a l l (905) 8 2 0 -5 7 2 8 Jerry Santucci & ) okn Zemanovick Invites you to learn HOW WA R D E N BUF F ETT MADE F I F T Y B I L L I O N D O L L A R S IN THE 6 T O C K MARKE T Sheraton Centre Hotel 123 Queen Street West, Toronto, O N Friday, September 24th, 1999 The System and the Success o f the Buffett Investment Phenomenon F eaturing n ine o f the w o rld 's top experts on W arren B u ffe tt... * Mary Buffett & David Clark Authors o f "Buffettology" ■ Andrew Kilpatrick Author of "O f Permanent Value - The Story of Warren Buffett" * Roger Lowenstein Author o f "Warren Buffett - Making of an American Capitalist" * Janet ^owe Author of "Warren Buffett Speaks, W it and Wisdom from the W orld's Greatest Investor" • Timothy Vick Author o f "Wall Street on Sale" * Michael Lee-Chin Founder, CEO & Chief Investment Officer of AIC Group of Funds Ltd. Spi•onsorea m • G R O U P O F F U N D S - Robert P. Miles Author o f "T he W orld's Greatest Investment: 101 Reasons to own Berkshire Hathaway" Larry Cunningham Com piler o f "The Essays of Warren Buffett" s subject to change Jue to unforeseen circumstances. port by: B erkshire Securities Inc. 5420 North Service Rd Burlington, ON 319-9000 A E C K e l l y A le x a n d e r C O M M U N I C A T I O N S I N C Seats are limited, we strongly advise you to book early, please call: 634-7736 • 1-877-250-4556 There is no relationship between Berkshire Securities Inc. a n d Berkshire H athaw ay Inc. PJ's Original Clothing Co. celebrates 10 years! By Kym Funnell With the main motto clearly being 'always remaining fash­ion forward', it's no wonder PJ's Original Clothing Co. is celebrating their 10 year anniversary this month. This well-known, quality children's clothing store in Downtown Oakville has been part of the community for the last 10 years, not unlike it's proprietor, Rachael Irvine. Offering stylish, comfortable clothing in sizes 2 to 18, as well as coordinating shoes by Striderite, PJ's has something for every kid. They cover a wide range of well known brands including Point Zero, 'Non-Fiction, Mexx, Kitchen Kids and Guess. Notable for older boys are Ripzone and Brooks, with Junior Craze and Body Guard for older girls. This fall's hottest line is the recently launched 'Tommy Girl', available in sizes 4 to 16. With its trademark colours of red, navy and white the designs are trendy yet practical. Dex - a popular name with teenagers - has recently introduced a junior line in sizes 8 through 16 for girls and boys. Up to the minute fashions at reasonable prices says it all for Dex Jr. For girls this fall, the colours are black and gray, accented with burgundy, cranberry and paprika. Popular styles include long skirts, flared and cargo pants teamed with hooded tops and vests. Boys continue to opt for wide leg and cargo pants in a variety of colours and fabrics. Tops with striping, influenced by skate and snow board styles are a number one choice for them. "People want the best bang for their buck," commented Rachael, and she is dedicated to providing good quality at reasonable prices for her clients. "I am very committed to buying Canadian manufac­ tured goods whenever possible," she said. "I think it is very impor­ tant as a Canadian, living in Canada to support Canadian industry." Since day one, she felt the need to contribute to the community in which she now works and lives. From the start, she has found many ways to get involved. She is currently Vice-Chair of the Downtown Oakville BIA, Parking Committee Chair, Chair person of the condominium corporation where she lives, as well as Chair of the Oakville Harbour Development Authority (OHDA). "I felt it was important, I live in the area, have a business in the area, and had an interest in the development of the area," said Rachael. "It made perfect sense to get involved with the Oakville Harbour Development Authority." This group is a Town Council appointed advisory committee involved with Oakville's two har­ bours. Rachael is currently serving her second three year term, fin­ ishing in December 2000, and says "it has beer a delight, and the results make the hours spent very worth while." The master plan of redevelopment for Bronte Harbour was recently council approved and the plan for redevelopment of Oakville Harbour was approved in 1995. This energetic and enthusiastic entrepreneur has been in the sales and service industry for years. She says it's important to provide per­ sonal attention and to establish a good rapport with customers. Stopping by her store, one notices that she seldom forgets a name or face, and offers top-notch service based on decades of experience. Being a small business owner, she not only sells the goods, but takes care of the buying, advertising, sales promotion and window design. As busy as the various committees keep her, she finds they give her the opportunity to utilize her different business capabilities. Despite her intense involvement with her business and committees, she can be found most evenings and weekends in the summer aboard her partner's pride and joy - a 1968 Owens Aruba Mahogany Motor Yacht - 'El Gato' (Spanish for the cat), docked at the Power Boat Club in Oakville Harbour. When time permits, she 'gets away from it all' in Cuba where she has developed many friendships over the PHOTO BY PETER C. MCCUSKER Rachael Irvine, proprietor of PJ's Original Clothing Co. in Downtown Oakville, seldom forgets a name or a face. years. With ten years in business, of course there have been ups and downs. "In spite of bad economic times that all of us experienced some years ago, I had the tenacity to continue through it and I'm glad I did." Reflecting on the last ten years, Rachael continues, "I honestly believe my success in Downtown Oakville is certainly due in part to the ability of the BIA as it relates to streetscape and the many events and festivals planned in our area. "Above all, I am indebted to the many loyal clients who visit PJ's on a regular basis, as well as those who have remained my friends, long after their children 'grow out' of my store." 1 t k 4 Labels stands behind name brands PE LAHOYA SAT., SEPT. 18 • 9 PM ET/6 PM SEE IT LIVE Vbted Best Bilards Town Centre II • Dorval & North Service Road \foted • Best Par • Friendliest Staff 844-8703 Children's Clothing and Shoes in Sizes 2-18 10th Fall Bridge Lessons Please call (905) 820-5728 BILLION PJ's Original Clothing Co. celebrates 10 years!