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Wednesday, September 29, 1999 THE OAKVILLE BEAVER D7 Ryan Small A valon SECURITIES CORP. Profiles In Business The "Profiles in Business" Column is presented by Avalon Securities Corp. and The Oakville Beaver. The columns will be saluting those local Oakville businesses that demonstrate exemplary service. Ryan Small a financial advisor with Avalon Securities interviews and profiles the winners each month. This award will be present­ ed to one business each month who provides exceptional service, product and/or effort to assist their customers. You, the customer, will be the judge! Fill out the nomination form below and tell us about an experience you had with a local restaurant, retail store, service industry, or business partner. You have a chance to win a $25 dining certificate just for nominating a business. The winning business will receive a plaque, dining certificate, and an editorial profile. Have you ever been to a mechanic when your car didn't woric right? Upon returning to pickup your car you find out that the cost to repair it was double the original quote. At "East Side Auto" located on 513 Chartwell road you will be sure to receive exactly what was promised. Glen and Merv are partners at East Side Auto and are this month's 'Profiles in Business". The customers of East Side Auto know that they will always be treated with helpful, cheerful service. This promise has propelled the business of East Side Auto to the head of the class in automotive car repair. Established in 1969, East Side Auto mechanics are fully licensed certified technicians that handle all the technical aspects of repairing and servicing your car for all makes and models, all the way from brakes, engine work, general maintenance and even new vehicle recommended services. Growing up racing go-karts, Glen decided to follow in the footsteps of his father Merv and became a partner in East Side Auto. Glen can attribute much of the success of East Side Auto to the quality of time spent with each customer. According to Glen "One of the biggest things is building trust and honesty and friendly service". This means a lot to each person that walks through the door of East Side Auto. Knowing that something is wrong with your car and getting the proper explanation on how it can be fixed is critical. This means effectively communicating what is required to do the job for the customer. The staff have been known to actually take their customers right into the engine shop to show them exactly the problem with their car. now that is customer service! Helping the community has also provided East Side Auto numerous opportunities to enhance their customer relationships. Providing sponsorship to local children's sports teams. "We recently sponsored one of our customer's kids soccer team which was a lot of fun" says Glen. East Side is also one of the original three shops having an association with the CAA when the program was founded. The success of East Side Auto can be summed up in two words. Repeat Business. The customers of East Side Auto also provide one of the highest compliments that anyone in the business could ask for referrals of friends and family from existing customers. "W: know we are doing something right treating the customer with respect because they keep coming back", Glen says. It's not the bottom line that Glen is concerned about On average East Side Auto will receive a refenal from new clients just after two visits. If your looking for someone to treat you right and service your car find a mechanic you trust and don't jump around to a bunch of different shops. Stick with someone who knows your car. A sa lu te to those w ho go "A bove & B e y o n d " Based on the experiences that Glen has had in business, some of the challenges that business owner-operators face today are when the big guys come to town. "Here at East Side we don't tend to w ary too much about those guys". They can't provide the quality of value added service that the smaller shops can provide. In cut-throat industries like automotive repair, price is a killer. Going that extra mile is a must to retain clients and showing the willingness to explain why some of your services are more expensive than the next guy. The advice Glen has f a other business owneis in the community is to treat all people with the utmost respect and fairness. That will continue to attract people to you and your business. Never let your frustrations out with a customer. There is always a way to find a solution to any problem that you may encounter. Also continue to stay innovative. At East Side Auto we are going beyond just service and repair. East Side Auto recently received a used dealership license and will soon offer used car sales. East Side Auto would like to thank their customeis f a their continued support and dedication. Written by Ryan Sm all Ryan has been an Oakville resident fo r over 22 yean. He practices as a Financial Advisor and can be reached fo r comment at rts@istar.ca. A sa lu te to those who go "A bove & B eyo n d " Nominator: N am e_____ Nominee: Nam e___ Business Name Address Address PhonePhone _________________________________ Please describe why you are nominating this business. Deadline to Subm it: Friday Septem ber 30th or The September Award (attach additional pages(s) if necessary) S p on sored by The Oakville Beaver A valonMail/Fax to: Attn: K. Montague, The Oakville Beaver, 4 6 7 Speers Rd., Oakville, OM L6K 3 S 4 Fax 3 3 7 -5 5 6 8 ^u»m5co" ! O a k v i l le , iA se^ d C a r M \ TO RUN ON THIS PAGE CALL NOW! V / rJ - 0 w ES A LEASING INC '9 4 FO R D EXPLO R ER XL 4 door, 4 X 4 , auto, a ir, cassette, I owner, very c lean, 97 ,000 km . O N L Y *15 495 '95 WINDSTAR GL Fully loaded including dual air conditioning, & radio con­ trols, 110,000 kms. COM PARE AT '97 HO N D A CRV Fully loaded, 67,000 km, Honda warranty to 100,000 km. Ocxkville y\T°to»*s Q4Q.QQ4Q 11 Oc»k\ SALES 4 LEASIN G INC W W W ■ *19395 ,s 849-9949 1 cx H r ' k 5 849-9949 KYLIE'S VANS a S S t f 827-0777 KYLIE'S VANS 827-0777 1997 MERCURY VILLAGER 1 owner, quod captain choirs, high cop. A/C and heater, privacy glass, only 36,000 kmsjower equipment group, quality certified. Stk. #P2065 mjm Oak-land Lincoln Mercury 8 4 4 * 3 2 7 3 . 19 9 5 LINCOLN CONTINENTAL 4.6 litre EFIV8 engine, chrome wheels, dual power heated seals, moon roof, leather, outo lamp systemj remote entry. Stk. #P2008 'K M * Oak land Lincoln Mercury 8 4 4 -3 2 7 3Oak-land Lincoln Mercury 8 4 4 -3 2 7 3 Oak land Uncoin Mercury 8 4 4 -3 2 7 3 Ocikville AAotous QdQ SAL ES 4 L EASING INC U " ^ Oakville /Motors RAQ-QQAQ S A ie S S IE A S IH G INC " W " WOak-land Lincoln Mercury 8 4 4 -3 2 7 3 Oak-land Lincoln Mercury 8 4 4 -3 2 7 3 '91 BUICK CENTURY WAGON LTD Loaded, mint, many vans to choose from. S A L E '92 FORD RANGER PICK-UP 5 speed, sp o rt w hee ls , X L T p kg . f r / m - f U r g l k - f Hs4 ,9 9 9 1998 WINDSTAR GL 7-possenger, quad seating, aluminum rims, W r , privacy Stk. #R0666 1997 F-250 XLT 1 owner, 30,000 kms, 5.4 Litre EFI, V8 engine, chrome wheels, trailer tow package. Quotty certified. t t / g l f 7 f i * Stk. #R0772 1992 MERCURY GRAND MARQUIS IS edition, keyless entry system, auto lamp system, pwr equip, grp., 4.6L EFI V-8, pwr. antenna, remote trunk & fuel release, full-size rear vdieel drive. Oak-Land c e " Stk. #9N011A *9,450 1993 BUICK CENTURY CUSTOM A/C. AM/FM, cassette, lilt steer windows & lacks, well maintoim Stk. #A050SA hj, cruise control, power * M 10 '95 FORD PROBE GT Auto, fully loaded including power roof & leather, 94,000 km. *13395 '84 BENZ 380 SL A 100% beauty. 84,000 original kms with Mercedes documentation. New top. Flawless. *19395 Advertise Your Pre-O w nedj Car or Truck H e r e F o r O n l y Call Rick or Al at mailto:rts@istar.ca Ryan Small Name Name Business Name Address Address Phone Phone Please describe why you are nominating this business. Deadline to Submit: Friday September 30th or The September Award Sponsored by Mail/Fax to: Attn: K. Montague, The Oakville Beaver, 467 Speers Rd., Oakville, OM L6K 3S4 Fax 337-5568 ^u»m5co" ! M '94 FORD EXPLORER XL *15 495 '95 WINDSTAR GL '97 HONDA CRV *19395 ,s 849-9949 1 cx Hr'k5 849-9949 KYLIE'S VANS aSStf 827-0777 'KM* '91 BUICK CENTURY WAGON LTD '92 FORD RANGER PICK-UP s4,999 1997 F-250 XLT *9,450 *M10 '95 FORD PROBE GT *13395 '84 BENZ 380 SL *19395 Advertise Your Pre-Ownedj Car or Truck Here For Only