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Bell Canada is apparently set to sign a threeâ€"year deal to sponsor the Openâ€"â€"and could gain title sponsorship in the process, the Globe and Mail reported Monday. Published reports this week say du Maurier will not renew its contract to sponsor the Open, which runs out after this year‘s event, Sept.. 6â€"12. The tobacco company has been involved with the annual Glen Abbey Golf Club tournament since 1971. Bell Canada is expected to replace du Maurier Ltd. as official sponsor of the Canadian Open beginning in 1994. Bell Canada set to assume sponsorship of Canadian Open‘ MINOR: AMERICAN EAST \ WEST Divieion SPONSOR NABISCO BRANDS BRANCH 114 CDN. LEGION McDONALDS OAKVILLE RENTAL GLEN, GRAYDON, WRiGHT PACKARD BELL MOTT‘S CLAMATO PIZZA HUT DURACELL AIR CELL / BELL MOBILITY COMPLETE AUTO COL‘N DYNASt FAMILY REST. G.E. CANADA BANK OF MONTREAL KELSEY‘S SCOTIA BANK SPONSOR ROYAL BANK COOPER BASEBALL WESTPOINT STEVENS OCEAN SPRAY MIDLAND WALWYN PACKARD BELL TIC TACS MANULIFE BANK OF CAN. M.O.H.A. HOFFMAN LaROCHE GENSTAR LTD K.S.MARSHALL REMAX ZIPPY PRINT FANTASY FRUIT MARKET CANâ€"ROSS ENVIRONM‘TAL McDONALDS BLAZER FOR MEN DURACELL Oakville Little League Baseball STANDINGS TEAM ANGELS ORIOLES CARDINALS ROYALS WHITE SOX BLUE JAYS Qfl\l\l\l@i CuBs TWINS GIANTS EXPOS ATHLETICS PHILLIES BRAVES PIRATES TEAM ORIOLES WHITE SOX DODGERS BLUE JAYS ExPOS ROYALS TWINS GIANTS PHILLIES BRAVES ANGELS RANGERS REDS ATHLETICS cuBs CARDINALS BREWERS PIRATES s s in ts io U L Gu G t b h 6 o 4 6 North News Oakville Title sponsorship is very popular on severâ€" al PGA tour stops. For a fee of several million dollars, a company gets its name in the title of the tournamentâ€"â€"for example, the Open could soon be called The Bell Canada Canadian This would allow Bell to advertise its products and services freelyâ€"â€"something duMaurier couldn‘t do because of the federal government‘s 1989 ban on tobacco companies from advertising. The Royal Canadian Golf Association, which has run the Open since 1904, is apparâ€" 1.5 2.0 SPONSOR AIR CELL / BELL MOBILITY PACKARD BELL STACKPOLE NABISCO BRANDS ROYAL BANK LAIDLAW SPONSOR K.S.MARSHALL REMAX VIVITAR DURACELL McDONALDS BUSINESS COMP. NETWORK HOFFMAN LaROCHE PLAYER ANTHONY OROFIAMMA COLIN DIDO MATT O‘DONNELL GREG SHELLEY MATTT RICHARSON STEFAN PROSTRAN PLAYER GREG SHELLEY TREVOR PRITCHARD PLAYER COLIN DIDO JONATHAN HORRELL TREVOR PRITCHARD CHRIS VASALLO NATIONAL LEAGUE TEAM _ W AMERICAN LEAGUE TEAM _ W MAJOR STATISTICS HITTING LEADERS RBI LEADERS BREWERS BLUE JAYS WHITE SOX ANGELS ORIOLES ATHLETICS CUBS EXPOS PIRATES CARDINALS TEAM CcuBs CARDINALS BREWERS PIRATES PIRATES EXPOS TEAM CARDINALS CARDINALS BRAVES BREWERS TEAM PIRATES BRAVES ently torn over whether or not to allow title sponsorship, the Globe reported. While it would like to prevent the comâ€" mercialization of the venerable tournament, the board of governors also knows that this would ensure the tournament‘s continued financial success and increased pursesâ€"â€"thereâ€" by ensuring the appearance of the professionâ€" al tour‘s biggest stars. Greg Norman, Nick Price and John Daly have already confirmed their appearance in this year‘s Open. The prize money for this year‘s tournament 0,700 0.684 0.667 0.887 0.687 0.636 _ FoRrEe! Gary Reed of Advantage Plus Realty tees off during the Countrywide Real Estate golf tournament, Monday at Glen Abbey. (Photo by Peter McCusker) is $1.25 million ( in 1971,it was only worth $100,000) with the winner takes homg $215,000 and the duMaurier trophy. The RCGA has recently branched out into the corporate field by hiring Scott Simmons of International Marketing Group as it first senior director of marketing. The Open now has four major subâ€"sponâ€" sors. The RCGA is also expected to produce its own magazine and will run a golf fantasy contest, in which golfers become eligible to win spots in the Open‘s Proâ€"Am tournament.